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Steve Mueller

Steve Mueller

Editor-in-chief

Followers of Steve Mueller84 followers
location of Steve MuellerWilmington, North Carolina, United States

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  • Timeline

  • About me

    Retired

  • Education

    • University of Virginia - Darden Graduate School of Business Administration

      1981 - 1982
      Business

      Courses in communications, marketing, organizational behavior, economics, operations, finance, accounting and quantitative analysis.

    • University of Virginia

      1969 - 1973
      BA English

      Activities and Societies: University Guide Service Studied creative writing with Peter Taylor, John Casey, Joe Ashby Porter and Wendy Goodman. Minored in American history.

    • Stanford University

      1997 - 1999
      Liberal Studies

      Courses in film writing, French history and organizational behavior.

    • University of North Carolina at Greensboro

      2004 - 2006
      MA Liberal Studies

      Courses in English, history, religion, film, microbiology and organizational behavior.

    • University of Richmond - Robins School of Business

      1983 - 1985
      Business

      Courses in computer technology, accounting, ethics and business law.

  • Experience

    • Boat America Corporation

      Aug 1986 - Jul 1990
      Editor-in-chief

      Edited and managed the quarterly Boating Equipment Reports, the annual Boating Equipment Catalog, direct mail and print advertising.

    • United Way of America

      Jan 1991 - Dec 1994
      Merchandising manager of Sales/Service America

      Selected and purchased several hundred items for the United Way campaign support catalogs. Developed and sold custom advertising specialty products to major United Way and corporate campaigns, as well as the Combined Federal Campaign.

    • The Good Guys

      May 1996 - Apr 2000
      Advertising copy chief

      Wrote and edited copy for newspaper, direct mail and radio ads. Created copy for store signage and brochures, as well as the company newsletter and website.

    • Bay Area marketing firms

      Apr 2000 - Mar 2001
      Freelance writer

      Worked for three different advertising agencies and design companies, as well as an ASP. Clients included Intel, Siebel, Visa, Citibank, Lloyd's of London, Kimpton Hotels, and Canterbury Clothing of New Zealand.

    • Walmart.com

      Mar 2001 - Oct 2003
      Senior editor

      Wrote and edited copy for the electronics, hardware, and automotive categories. Work included copy for item descriptions, marketing promotions, UI and the homepage, as well as product buying guides.

    • Guilford Technical Community College

      Aug 2005 - May 2017
      Adjunct English/humanities instructor

      The humanities course I taught during the 2017 spring semester was The Nature of America, which focused on the history of major ethnic groups that immigrated to the United States.

    • Walmart.com

      Nov 2006 - Apr 2013
      Senior writer

      Worked off site on product copy and marketing campaigns that required search engine optimization.

  • Licenses & Certifications

    • Faculty-in-Training Program

      Guilford Technical Community College
      May 2005