Francerly M.

Francerly M.

Marketing Manager

Followers of Francerly M.904 followers
location of Francerly M.Madrid, Community of Madrid, Spain

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  • Timeline

  • About me

    Strategic Marketing & Digital Growth | Paid Media | Client & Project Management

  • Education

    • Instituto Universitario Nuevas Profesiones

      2011 - 2013
      Bachelor's degree Publicidad 8
    • IMF Smart Education

      2022 - 2023
      Master of Business Administration - MBA Business Administration and Management, General 8,5
    • Colegio de Estudios Superiores de Administración

      2015 -
      Diploma of Education Specialization in the application of Comprehensive Digital Marketing Strategies.

      Social Media MarketingSEOContent MarketingSearch engine UX/UI SEMGoogle AdwordsGoogle AnalyticsInbound marketingCRME-mail Marketing

  • Experience

    • Wikot

      Apr 2016 - Feb 2021
      Marketing Manager

      ● Led digital marketing strategies for international clients suchas SEAT Spain, Inter-American Development Bank, Nestlé, andUFC Network.● Coordinated multidisciplinary teams to execute campaigns onGoogle Ads and social media.● Developed and supervised content optimization and leadgeneration strategies

    • Hive Digital Powerhouse Team

      May 2019 - Nov 2021
      Co-Founder & Digital Strategy Director

      ● Designed and executed digital strategies for companies in thecannabis and logistics industries.● Planned and supervised digital campaigns to expand brandpresence

    • Brandmates

      Jun 2020 - May 2021
      Digital Strategy & Automation Specialist

      ● Planned and implemented digital marketing strategies with afocus on optimization and automation.● Coordinated lead generation campaigns using automationtools.

    • Red InnCol

      May 2021 - May 2022
      Social Media Marketing Specialist

      Non-profit Org. • Crafted engaging content for social media platforms like LinkedIn, Facebook, Instagram, and Twitter to increase audience engagement.• Developed and implemented social media marketing strategies to drive traffic and enhance brand visibility.• Managed and scheduled posts on social media and the organization's website to ensure consistent messaging and brand image.

    • Tack Media

      Nov 2021 - Aug 2022
      Account Manager & Marketing Strategist

      ● Managed accounts and supervised marketing strategies forclients across multiple industries.● Coordinated with creative and web development teams toensure high-quality project delivery.● Implemented campaign optimization strategies across socialmedia and digital platforms

    • Bubbles

      Apr 2022 - Feb 2023
      Digital Advertising & Paid Media Specialist

      • Developed and executed B2C & B2B lead generation strategies in the software industry.• Optimized search marketing campaigns to increase visibility and qualified traffic.• Managed and tracked search advertising campaigns on Google Ads.

    • Algofy

      Jul 2022 - Jan 2023
      Digital Advertising & Paid Media Specialist

      ● Managed and optimized advertising campaigns on GoogleAds and Meta Ads.● Developed media investment strategies to maximizeperformance and profitability.● Implemented campaign automation to enhance budgetefficiency.

    • SquadMakers

      May 2023 - Jan 2024
      Content Strategist & Digital Marketing Specialist

      ● Developed digital content strategies for LinkedIn, blogs, andemail marketing.● Optimized communication strategies to improve qualifiedlead conversion.● Coordinated with sales and tech teams to execute inboundmarketing campaigns

    • CAL ESTUDIOS INMOBILIARIOS SL

      Mar 2024 - now
      Marketing & Project Management Specialist

      ● Organized and optimized real estate databases using SAPplatforms (Inmopc and WAPI).● Managed and monitored purchase offers in collaborationwith the sales team.● Implemented digital process improvements to streamlineproperty management.

    • Spiral Bridge Solutions LLC

      May 2024 - Oct 2024
      Marketing Manager

      ● Led the strategy and execution of digital campaigns acrossweb, social media, and other communication channels.● Optimized content and strategies to improve visibility andconversion.● Supervised B2B clients, ensuring alignment of strategieswith business objectives.

    • Classgap

      May 2024 - now
      Digital Marketing & Paid Media Consultant

      ● Trained junior professionals and master’s degree students indigital marketing strategies and paid media.● Provided hands-on experience with tools such as GoogleAds, Meta Ads, GA4, HubSpot, TikTok Ads, and LinkedInSales Navigator

  • Licenses & Certifications

    • Certificación en Búsqueda de Google Ads

      Algofy
      Aug 2022
      View certificate certificate
    • Liderazgo y finanzas para emprender

      BBVA
      Aug 2016
      View certificate certificate
    • Fundamentos del networking profesional

      LinkedIn
      Nov 2023
      View certificate certificate
    • Certificación en conceptos básicos de Amazon Ads

      Amazon
      Nov 2024
      View certificate certificate
    • Contextual Marketing Certification Course

      HubSpot Academy
      Feb 2022
    • Estrategia de Marketing Digital

      Colegio de Estudios Superiores de Administración
      Apr 2015
  • Honors & Awards

    • Awarded to Francerly M.
      Estratega Digital Interlat - Digital Enterprice Inteligente Aug 2018 Mejor Estrategia Digital para Generación de Leads Proyecto: Economía Naranja Cliente: IADB (Banco Interamericano de Desarrollo)Alcance del proyecto: Latam y el Caribe