Sharath Reddy

Experience

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  Vigilante Communication Solutions Pvt. Ltd.

  Mar 2012 - Apr 2013

  Client servicing

  I worked with an integrated community of creative thinkers across the communication realm of Advertising, Digital/ Social Media, CSR, PR, Strategy, Kids Connect, Production, Events & Sponsorship.Here we worked as ‘One Team’ and believed in understanding the marketing problems faced by a brand and providing apt solutions across the communication realm with a solution-oriented ideology. Moreover I played a key role in establishing accounts for the company, creating & sustaining impact in a highly competitive setting by identifying opportunities and initiating unique & innovative strategies, impacting brand awareness, capturing desired audience, and augmenting sales. Having gained hands on knowledge through my program in Advertising and marketing in Xavier's institute of communications, I joined as a young accounts manager for brands namely, ACK MEDIA, NAT GEO TRAVELER, F1 IN SCHOOLS IN INDIA, BODY BALANCE POWER BANDS &TOUR DE INDIA. Show less

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  PostScript Advertising

  Apr 2013 - Mar 2014

  Client Servicing Supervisor

  Having exposure of handling leading brands, here I joined with a designation of senior account manager and got an opportunity to handle large accounts & big portfolios with brands, namely Moet & Hennessy India (LVMH) Group, CIBIL: Credit Information Bureau of India Limited, Kirtilal jewellers & Taj Hotels & Resorts. Due to consistent performance in managing a spectrum of clients, large business across various industries and also worked with CHANDON – INDIA and helped it launch successfully. Moreover, here I got into the role of thinking, planning, & strategist towards the clients marketing, advertising & business strategies, brands financial planning & control and supervising operations & communication on clients business, besides gaining business development & BTL exposure.Furthermore, here I launched Chandon – INDIA (LVMH) & re-launched products with 360 degree approach for KIRTILALS JEWELERS & CIBIL, rolled-out print campaign, initiated & executed mega promo & co-branding activity, proposed & implemented geographically-tactical advertising, activated brand promotions & campaigns, and leveraged promotion through BTL elements at key locations. Show less

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  KRSMA Estates Pvt. Ltd.

  Mar 2014 - Feb 2020

  Head Of Marketing

  To Identify, Analyze, Evaluate and propose key assets to launch brand KRSMA ESTATES PVT LTD in India and other markets around the world. Currently also selling in New York and Maldives.Create, maintain high levels of brand awareness – end consumer & trade, Ensuring efficiency During my tenure, I have successfully launched KRSMA ESTATES wines at India’s most competitive market Bengaluru. Extended marketing efficiency by associating brand KRSMA Estates with major brands such as the Taj Hotels and Resorts, ITC Ltd, The Oberoi Hotels, Novotel, Shangri-La Hotels. Olive Group, Toscano, Shiros, Café Noirs to name a few. To increase Brand visibility, On ground connect & Enhanced Brand affinity, I identified and associated with major wine and dine events across Bengaluru in premium hotels and restaurants along with Modern Trade outlets. Local brand connect & experience was achieved through high profile regional properties like The Gourmand Express, Food Lovers India, Indian Wine Village, Chaine & Bangalore Wine Club also leveraging on festive seasons such as Diwali, Christmas & New year’s both in key institutions and retail outlets. Achievements:KRSMA ESTATES has emerged as India’s biggest premium wine company with a healthy market share in premium wines segment in Bengaluru. Product Launch: Lead on KRSMA K2Responsible for complete end to end solutions for KRSMA ESTATES PVT LTD (Marketing plan, strategy, packaging, branding, production cycle, marketing, digital and PR)Responsible for inventing, innovating and coming up with creative ideas to disrupt and engage consumers through yearly brand plansSales: Responsible for volume achievement in Key accounts (Hotels & Restaurants) (40%) of KRA Digital: Head of digital strategy and execution of plans for KRSMA ESTATES; PR: Responsible for PR for the brand including plans, media engagement. Budget Management, Research and Innovation/Packaging development (KRSMA K2, Cabernet Sauvignon – Magnums Limited Edition) Show less

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  Nao Spirits & Beverages Pvt Ltd

  May 2020 - now

  • Head Of Sales South India

    Oct 2021 - now

  • Sales Manager

    May 2020 - Nov 2021