Paul Soto

Experience

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  Blockbuster

  Jan 2001 - Jul 2003

  Sub-Gerente

  Human Resource ManagmentAdministrative assistantInventoryNegotiation with purveyors

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  Red Bull

  Aug 2007 - Jan 2009

  SBM (Student Brand Manager)

  -360 Program supporting & learning from all company areas & business needs-Sponsorship management-Perfect placing of marketing material in POS and events-Negotiating with new clients and open new POS. (Sales)-Event Support in international events.

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  Grupo Industrial Tauro

  Aug 2008 - Dec 2008

  MARKETING RESEARCH ( Intership project )

  -Market research and develoment in order to create a better brand conception or come out with new strategies adaptables to our consumers requirements.- Samples taken in Home Depot stores in the north of the country -Manage information to create a strong consumerism data base in order to increase sales

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  FSS / The Corner Pub / El Marlin Baja Tacos

  Jan 2010 - Jan 2016

  Entrepenur & Consultant

  -Concept creation & development until make it a profitable business. -Brand usage and advertising https://www.facebook.com/CornerPubMty/?fref=tshttps://www.facebook.com/El-Marlin-BAJA-TACOS-1541342342811758/?fref=ts-Friday it’s a Marketing agency focused on event production & Music- Sports Business Consultantswww.fridayagency.mx/

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  Red Bull

  Nov 2013 - May 2020

  •Coordinate sales, marketing and trademarketing strategies in on premise channel in North of Mexico working with more than 300 Key Accounts portfolio in the region (Nuevo Leon ,San Luis, Chihuahua, Coahuila,Tamauilipas, Durango ) •Managing information to create a strong consumerism data base, increasing sales through developing distributors and positioning the brand.•P&L•Nielsen•Developed DP’s in On premise Channel, working with the top ones in the region. (Vinoteca, Corpovino, Castellana, Bonafont)•Turn Over against competition in Key Accounts, going from a 15% market share in the on premise channel to a 100% share in 12 months (Exclusivity negotiations) as well as increasing customer portfolio from 20 to 300 clients. (key accounts)POS perfect KPI ́s in 100 outlets investing 5% of the average industry economic proposals.•3.0 to 1 ROI in contract negotiations in top outlets.•Design and execution of TRADE MARKETING activities, sales drivers and brand building activations in 100% of the client portfolio.•Historical first exclusivity contracts in the region. Show less On premise Musketeer : coordinate sales, marketing and trademarketing strategies in on premise channel in North of Mexico working with 150 Key Accounts in Monterrey , N.L-Ranked #1 Musketeer in Mexico -Design and execution of TRADE MARKETING (pop material) activities, sales drivers and brand building activations in 100% of the client portfolio.Turn Over against competition in Key Accounts, going from a 15% market share in the on premise channel to a 45% share in 10 months as well as increasing customer portfolio from 20 to 150 clients. (key accounts) Show less • Full ownership of business operation & strategy . Responsible for developing MKTG plans, setting short & medium term objectives to achieve a desirable & relevant brand love , increase product understanding & trust, all this to further grow brand value, the consumer base & both the RB can & media business.•Define Right people & structure for region•Marketing 360 (On trade & Off trade , Traditional & Modern Channel)•Responsible for all the marketing pillars (brand management, media, communications, sports and culture events and trade activities).•Influencers program •Platforms develoment, administration & execution( Red Bull Lab, Red Bull Capture it)(Planning & executing relevant sport events like Red Bull X-Fighters, the most renowned FMX event worldwide delivering the highest brand impact in 2014 (4,6M euro Media outcome, 53M Media Contacts) •F1 Show Run CDMX 2015 (6,2M euro Media outcome, 81M Media Contacts) •Identify market opportunities for consumer engagement on a face to face level, Creation and execution of strategy based on T&A in order to increase consumption & KPI´s. (Consolidated Red Bull as the leading brand in Mexico with 95% Total Awareness, 57% Trial rate & 50% Salience)•P&L•BP creation & deliver•Bilateral collaboration/Campaigns with RB US / Border towns Show less

  • Regional Manager

    Mar 2011 - May 2020

  • On Premise Marketing Musketeer

    Jan 2009 - May 2020

  • Senior Marketing Manager

    Nov 2013 - Jan 2018
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  CEDIM México

  Aug 2015 - Dec 2016

  Catedrático universitario
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  Universidad Autónoma de Nuevo León

  Jul 2017 - Jan 2019

  Catedrático universitario

  Imparto clase en las Lic. en Mercadotecnia /Lic en Comunicacion

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  SUPER AGENCY

  Jan 2018 - May 2020

  Business Partner
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  IDEI Internacional de Inversiones

  May 2020 - now

  Consultor de marketing
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  Pizza Marketing Agency

  Aug 2020 - now

  Direccion Comercial & Marketing