Amanda Parada

Experience

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  The Beacon Group

  Dec 2007 - Feb 2011

  Sales & Marketing Coordinator
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  Xela Communications

  Feb 2011 - Apr 2011

  Telecom Analyst
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  SRSsoft

  Apr 2011 - Sept 2015

  Project Manager and Subject Matter Expert responsible for the implementation of SRSsoft's specialty focused Electronic Health Record software. Work with C-Level executives and administrators to align project goals with practice workflows and meet project deadlines. Provide exceptional training and support on end-use and administrative configuration of SRSsoft EHR, and aid in training and attestation of Meaningful Use requirements Key presenter at our annual User Summit, focusing on improving current use of our software. Presentations include large group, classroom style settings, kiosk consultations for individual client Q&A, and networking sessions. Show less

  • Senior Implementation Specialist

    Jul 2015 - Sept 2015

  • Implementation Specialist

    Apr 2012 - Jul 2015

  • Implementation Associate

    Apr 2011 - Apr 2012
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  Phreesia

  Sept 2015 - Nov 2020

  Selected to join a specialized, clinically focused team as the owner of Phreesia's patient-reported outcome (PRO) and other licensed clinical content library. I launched the #1 requested pediatric developmental screening tool, resulting in increased adoption within our pediatric base and new logo deals. I authored corresponding collateral inclusive of positioning and value slides, one-pagers, demo scripts, landing pages, and website updates. I developed our internal knowledgebase for reference across our clinical portfolio consisting of best practices, consulting guides, and intellectual property licensing requirements. Show less Recruited to spearhead a new vertical approach to Phreesia's clinical offering as the owner of 20+ specialties worth of clinical applications and subject matter expertise. I grew our library of available go to market content with a flexible, scalable process for continued content acquisition and growth. I refined our clinical application pricing based on fixed cost, sales trends, and competitive intelligence research. Supported sales in competitive, physician focused presentations with subject matter expertise, proof points, and compelling stories. Established key value propositions and co-developed content with demand gen including sell sheets, presentations, webinars, case studies, quick snap videos, email campaigns, and more. Landed partnerships with leading specialty content creators and data aggregators to displace competitors and increase value and adoption of Phreesia's clinical suite. Show less Implementation Consultant for Phreesia’s Allscripts market, providing expert services in front office, billing, and clinical departments. Manage projects and consult with clients at all levels (CEO, IT, Office Managers, Physicians, Billing, Reception, and Front Office End Users) to meet their project goals and maximize value. Focused on increasing time of service collections as well as overall practice revenue through streamlined workflows, policies, and Phreesia’s solution. Responsible for workflow analysis, application build and training, go-live support, and post go-live optimization.Led internal process improvement efforts and optimization of the team’s project template within “Clarizen” project management software with the end goal of reducing administrative efforts and increasing project accuracy. Additionally created tools to fill gaps in the onboarding of new team members and the tracking of internal goals and objectives. Show less

  • Senior Manager, Clinical Content

    Mar 2020 - Nov 2020

  • Manager, Clinical Content

    Nov 2019 - Mar 2020

  • Product Marketing Manager

    Feb 2018 - Nov 2019

  • Market Specialist

    Apr 2017 - Feb 2018

  • Implementation Consultant

    Sept 2015 - Apr 2017
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  Finvi

  Feb 2021 - Jan 2025

  Expanding my responsibilities to own both product and segment marketing responsibilities, this strategic marketing role included all demand generation planning for Finvi's Healthcare vertical. As part of the cross-functional GTM team, I led sales enablement, ensuring our Sales, Client Success, and Solution Consulting teams were equipped with up-to-date messaging, value, proof points, and collateral. Working directly with senior leadership, I contributed to the critical storytelling of our Artiva HCx product and future vision for enterprise deals and client retention. Show less As part of the new Product Marketing team, I contributed to building our product marketing function from the ground up. Creating new value focused messaging pillars, I developed new content including pitch decks, sell sheets, discovery questions, and objection handling reference guides for our healthcare offerings. I conducted sales enablement trainings and support for new releases and offerings. Supporting our rebrand from Ontario Systems to Finvi, I incorporated our new brand identity into our storytelling. Leveraging primary and secondary research, I identified our TAM/SAM, and collaborated with leadership to determine our product market fit across different segments and tighten our marketing efforts. I developed and implemented our product launch process consisting of cross-functional steps and responsibilities to drive successful product launches. Through the use of Crayon, I delivered competitive intelligence insights through regular monthly newsletters and ad-hoc competitive briefs to relevant internal stakeholders. I built a collaborative working environment with our commercial marketing arm to develop thought leadership articles and content, as well as contribute to campaign themes and efforts. Show less

  • Senior Portfolio Marketing Manager

    Oct 2022 - Jan 2025

  • Product Marketing Manager

    Feb 2021 - Oct 2022
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  Spring Health

  Mar 2025 - now

  Senior Product Marketing Manager