Muhammad Moeez Masood

Experience

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  Lahore University of Management Sciences

  Jan 2019 - Sept 2020

  - Worked independently and under supervision as a Research Assistant on multiple projects. - Used various software's such as STATA, Excel & SPSS to carry out data analysis on these projects and created final presentable reports of any and all findings. - Publishable Papers are a work in progress. Courses: Time Series EconometricsPrincipals of MacroeconomicsWriting and Communication

  • Research Assistant - Department of Economics

    Jun 2018 - Sept 2020

  • Teaching Assistant

    Jan 2019 - May 2020
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  The World Bank

  Dec 2019 - Jan 2020

  Researcher

  - Carried out research analysis through a Tracer Study on Punjab Skills Development Programme to measure the impact of their Skill Training Programs.

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  The Coca-Cola Company

  Dec 2019 - Jan 2020

  Researcher

  - Worked on an extensive Research Report and Impact Evaluation Study which analyzed the impact of CCBPL products on Businesses, including Income and Employment Spillovers. - The second phase of the project included the evaluation of CCBPL's Societal Development Projects: ZARYA Project and Safe Water Initiative.

• 

  MKTG Consultants Pakistan

  Sept 2020 - Aug 2021

  Data Analyst

  - Analyzed the effects of Brand Ambassador Program and Merchandising on Sales and Customer Conversion for Leading MNC’s: National Foods, Nestle and Procter & Gamble (P&G) and extracting and reporting meaningful insights for clients to take action on - Worked on creating Project Evaluation Reports and Complex Dashboards on KPI’s for National Projects for Clients and aligning 150+ Team Members with any changes to be made after gaining insights such as on Sales Trends. Reports are shared Daily, Weekly & Monthly- Worked on Nationwide Merchandising projects for CCL Pharmaceuticals, Dalda Foods and National Foods which not only include set Planograms and Gondola Display’s to take care of but also Channel planning’s to follow- Managed Brand Activations for National Foods, Dalda Foods and Nestle at numerous International and Local stores. This includes marketing of several SKUs within these Brand’s through POSM’s and Stand activities while managing 100+ Team Members in 3 clusters nationally- Gave Trainings to Team Members to improve performance, skills and reporting and also provide Back-End support to Team and Client in case of any problems faced in day-to-day activities Show less

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  August Leadership

  Aug 2021 - Jan 2023

  - Worked with global top blue chips and MNC’s to recruit and fill their C-Level positions and Executive leadership team- Promoted to Consultant; given added management responsibilities to carry out and a team to lead and develop- Utilized deep market research and data analysis to create extensive reports and dashboards for clients. These documents were also presented and discussed with clients during meetings upon which key decisions are made and important strategies are developed for the projects- Worked on presentations and data visualizations such as dashboards to show results of extensive market research and project results for important stakeholders in the company- Developed and improved Internal processes to allow consultants to work more efficiently on their projects while also catering for other relevant dept. such as Finance & Legal- Developed knowledge management frameworks to retain research findings by consultants through different means such as Market Intelligence Document Show less

  • Consultant - Analyst

    Aug 2022 - Jan 2023

  • Research Consultant - Research Analyst

    Aug 2021 - Oct 2022
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  Jugnu

  Feb 2023 - Oct 2023

  Assistant Manager - Business Intelligence

  - Creating, streamlining and automating dashboards to enhance the efficiency of reporting on a day-to-day basis, specifically focusing on important KPI’s while also building documentation and frameworks for data tables- Developing extensive automated dashboards for analyzing Trade Margins for different business areas, encompassing monetization, rebates and back margins: analysis led to strategic decisions to be taken on several SKU’s margins leading to quick turn around in margin growth- Building out trackers for Discounting and Sale Target Achievements: resulted in identification and rectification of over-discounted categories and under performing brands leading to a shift in strategies to ensure achievement of set targets Show less

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  Bazaar Technologies

  Sept 2023 - now

  - Working cross-functionally to provide insights into main commercial activities which includes Categorical Sales, SKU Availability and Cover Days, Margins & Discounts, while also providing analysis on Working Capital, Customer Segmentation and Conversions- Leading Market Intelligence team nationally; designing surveys for field team and presenting results to wider team. Actionable insights led to better pricing on our key bets, increasing sales by 13% MoM- Leveraging MixPanel to track user-engagement and customer behavior through clicks and conversions; resulted in quick turnaround for overlooked categories, achieving 18% more conversion vs last quarter- Spearheaded the company’s first Brand-wise profitability report, which identified and rectified key loss-incurring areas, increasing profitability margin by an average of 2%. Also led to a top-down restrategization on several key brands for high-growth- Led implementation of Tableau in Commercial BU to provide automated reports and greater visibility to teams, increasing efficiency of time taken to dissect problems and implement solutions- Won Leadership Award for Q4 2023 & Q2 2024 for improvements in data processes and implementing strategies through data Show less

  • Commercial Analytics & Insights Manager

    Aug 2024 - now

  • Commercial Insights Lead

    Sept 2023 - Aug 2024
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  Glengarry Group Consulting

  Jul 2024 - now

  Consultant