
Suzanne Crossland
House Department - Assistant Art Director

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About me
Creative Director
Education

Miami-Dade College Continuing Education
-
Porto Illustration Summer School (Portugal)
2018 - 2018Certificate Character Design, Hand-lettering, Silkscreen & Urban Sketching
Miami Dade College
-Graphic Design
Miami Dade College
2019 - 2020Graphic Design CertificateVery happy to be back in the classrooms to stay up to date with the graphic design trends to be able to offer clients innovative ideas for their needs.

University of Massachusetts Medical School
2017 - 2017Mindfulness-Based Stress Reduction (MBSR)The Mindfulness-Based Stress Reduction program brings together mindfulness meditation and yoga.This training with potential benefits helps maximize our everyday life even when facing stress. It increases self-awareness, optimizes the health and wellbeing, provides clarity of mind and cultivates positive health behaviors.By being with yourself, by watching yourself in your daily life with alert interest, with the intention to understand rather than to judge, in full acceptance of… Show more The Mindfulness-Based Stress Reduction program brings together mindfulness meditation and yoga.This training with potential benefits helps maximize our everyday life even when facing stress. It increases self-awareness, optimizes the health and wellbeing, provides clarity of mind and cultivates positive health behaviors.By being with yourself, by watching yourself in your daily life with alert interest, with the intention to understand rather than to judge, in full acceptance of whatever may emerge, because it is there, you encourage the deep to come to the surface and enrich your life and consciousness with its captive energies. This is the great work of awareness; it removes obstacles and releases energies by understanding the nature of life and mind...-Nisargadatta Maharaj, 1971 Show less
Experience

The Greenman Group Inc
Jan 1989 - Jan 1990House Department - Assistant Art DirectorCreate layouts and illustrations for Real Estate promotions, architectural renderings, site plans & floor plans.

Cipriano Advertising, Inc
Jan 1990 - Jan 1994Freelance DesignerDesign and production of sales brochure packages, newspaper and magazine ads with heavy architectural and Real Estate emphasis.Design Freelancer at Arlene Segal Designs - Design of custom invitations for all occasions.Design Freelancer at Ravenna Design - Design and production of brochures.

Goodhousekeeping Magazine (Español)
Jan 1994 - Jan 1995Editorial TelevisaDesign of fashion, travel, decoration and cooking magazine spreads. Detailed photo retouching of digital images.

Miami Dade College
Jan 1995 - Jan 1997Graphic DesignerDesign and production of promotional materials for special events, brochures, invitations, programs & logos.Also responsible for Account Services duties such as, obtaining printing quotes, purchasing and printing and Photo-shoot supervision.

Premier Cruises
Jan 1997 - Jan 1998Marketing Department - Assistant Art DirectorResponsible for the development of all corporate graphic design, advertising, sales and Direct Marketing collateral, onboard children's programs, newspaper & magazine ads for major publications, newsletters, invitations and other materials for inaugural events. Assistance at Photo-shoots.

Norwegian Cruise Line
Jan 1998 - Dec 2010Web & Graphic DesignerImplemented the on-line customization system for promotional flyers. Managed Xpress Marketing, a web-based, marketing tool automation system for travel agents. Maintained the design and content of ncl.com. Created HTML emails, banner ads, promotional mini-sites. Design and production of destination brochures, promotional flyers, posters, logos, newspaper & magazine ads and inaugural events materials. Worked extensively with internal and external customers coordinating various aspects of print design and web/software development. Show less

Designs by Su, LLC
Jan 2010 - nowCreative DirectorAs the lead designer, and founder of “Designs by Su, LLC”, I am guided by my 20+ years of experience in design and event branding, my ongoing quest for education, and the enchanting world around me. In 2014 I opened my own creative studio where we have produced unique, functional, and impactful visual communication designs for many South Florida organizations, in hospitality, travel, non-profit, educational, and the arts.My goal is to inspire people through my work by providing them with standard design solutions, wow them and make them smile and hopefully make them see things from a more creative perspective.I am passionate about sketching, digital art, watercolors, brush lettering, teaching Photoshop, and blogging about my travel experiences, to keep a balanced creative life I practice mindfulness and yoga and listen to good music and audiobooks. Show less

The Bakehouse Art Complex
Jan 2011 - Jan 2011Media Specialist ConsultantResponsible for the creation of all print and web graphics to promote art events at BAC. Some of the design jobs included invitations for monthly gallery openings, logos for specific exhibits, newspaper & magazine ads, posters, banners and signage. I was also responsible for keeping the website up-to-date with current information about the art events, the 70 resident artists on site, updating the look and maintaining the brand. While at the art events I assisted as an event photographer.

Miami Children's Hospital Foundation
Mar 2012 - Mar 2014Creative DirectorResponsible for concept development, design and production of print, web and e-mail material ensuring that all marketing assets stayed consistent with brand guidelines. Management and creation of multiple projects such as: Fundraising Event Invitations • Event Program Books • Magazine Ads • Postcards • Posters • e-Blasts • Internal Forms and Powerpoint Presentations • Social Media & Web Graphics • Annual Giving Mailers & Letters.

Photography by Cesar and Suzanne
Apr 2014 - Mar 2018Co OwnerA Photography and Graphic Design boutique.

South Beach Wine and Food Festival
Aug 2014 - Apr 2015Senior Graphic Designer ConsultantResponsible for the creation of print and web materials for the promotion of the 2016 Food Network & Cooking Channel South Beach Wine & Food Festival presented by FOOD & WINE. Projects include design of Transit Wraps, Street Pole Banners, Digital and Traditional Billboards, Menus and Signage for some of the events. Official Guide and Post Festival Recap Brochure. Web and Social Media promotional Materials. Event specific Evites and eBlasts to name a few.

Food Network South Beach Wine & Food Festival
Aug 2015 - nowSenior Graphic Designer ConsultantResponsible for print, web design, and sales materials supporting the Marketing, Public Relations, and Sponsorship team. Projects include Official Guide, Sponsorship & Activation Guides, Outdoor Advertising, Static & Digital Billboards, Street Pole Banners in Miami Beach and Fort Lauderdale, Miami-Dade buses and Metromover wraps, Digital Signage, Evites, Menus, Wine Seminar Collateral, Event Signage, Email e-Blasts, Auction Promotional Print and Web Graphics, and Social Media & Web Graphics.
Licenses & Certifications
- View certificate

Adobe Certified Associate in Graphic Design & Illustration Using Adobe Illustrator
AdobeDec 2020
Volunteer Experience
Hospitality Cart
Issued by Miami Children's Hospital
Associated with Suzanne Crossland
Languages
- enEnglish
- spSpanish
- poPortuguese
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