Natalie Claire Baker

Experience

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  WNPC-TV

  Jan 2011 - May 2011

  Assistant Videographer

  Contracted a minimum of twelve hours per week for the student run television station. Organised on-campus events to be filmed which required contact building and affiliation with other societies for the release of future plans.Updated the monthly calendar for all e-board positions and filled the job roles for each videographer for the week ahead. Filmed a number of events including the annual poetry slam, African Caribbean fashion show and burlesque performances. Gained experience in television production and administration fundamentals such as programming, production and marketing. Show less

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  Kingston University

  Jun 2012 - Sept 2012

  Multimedia and Digital Assistant

  Camera assistant and operator involved in aspects relating to set-up and filming out on location. Filmed a number of art and cultural events that took place around the borough during the International Youth Arts Festival.

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  The Bespoke Film Company

  Nov 2012 - Sept 2013

  Research and Social Media

  Content Writer and Research Assistant for The Bespoke Film Company. Managed social media content and produced/edited features for the company blog, including an interview with the founder, Natasha Serlin.

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  Topps Europe

  Feb 2013 - Dec 2013

  Product Editor

  Produce creative copy for sticker book and trading card collections to be launched in both UK and International markets. Manage multiple collections at a time and work to strict deadlines overseeing the entire process from research to production. Maintain regular communication with brands and licenses including Disney, BBC and WWE. Oversee production of print-ready artwork for internal sign-off and licensor submission.Other elements include proofreading and editing content before going to press.  Show less

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  Bonnier Books UK

  Jan 2014 - Aug 2016

  Worked as Editor on adult reference and cookery titles for a fast growing, multi-award winning mass-market book publisher.Key responsibilities:- Commissioned packagers, authors and designers to create brand-new adult reference titles with fresh, exciting and accessible content to suit our market.- Worked to tight deadlines, overseeing the development of each series and ensure key dates are met in order to meet shipping and printing requirements.- Project managed new books from concept through to print-ready files.- Worked with budgets and retrieved quotes from outside contributors.- Trained new employees and facilitated a number of workshops on processes and project management.- Sourced new suppliers in order to build a reliable network of third-party contributors.Key achievements and awards:- Winner of Best Adult Book 2014 at the annual Igloo Book Awards.- Gained recognition from the CEO and Board of Directors for establishing a donation book scheme, benefiting the local community and schools.- Featured on The Bookseller: My Job in 5 Show less Commission packagers, authors and designers to create brand-new adult reference titles with fresh, exciting and accessible content to suit our market. Working closely with other departments, such as production and scheduling to ensure deadlines are met and any problems are addressed and dealt with. Oversee the development of each series from the initial briefing period, as well as proofreading and editing the final spreads. Regularly facilitate jobs to freelancers, both in-house and out-of-house, whilst managing own workload and projects. Develop relationships with image agencies, packagers and freelancers to ensure the creative brief is understood and the final files adhere to the flat plan and brief. Show less

  • Editor – IglooBooks

    Mar 2016 - Aug 2016

  • Development Editor – IglooBooks

    Apr 2015 - Mar 2016

  • Editorial Assistant – Igloo Books

    Jan 2014 - Apr 2015
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  The Open University

  Sept 2017 - Feb 2018

  Contractor (B2C)

  As a contractor, I supported Online Project Producers within the OpenLearn team. I created and published web pages on CMS, audited content, managed transcripts and metadata for YouTube content and carried out extensive image research for academic articles.

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  Penguin Random House

  Apr 2018 - May 2018

  Project Editor (DK Travel)

  Project-managed the latest DK Eyewitness London guide during a major rebrand. I worked alongside a team of editors, designers, image researchers and cartographers to ensure the project ran smoothly and deadlines were met. The work included handling budgets, liaising with freelancers and writing, editing and proofreading copy for the spreads.

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  CIPD

  Jun 2018 - Sept 2018

  Contractor (B2B/B2C)

  I was tasked with editing and publishing new and updated case law, tribunals and Q&As under the topic of Employment Law. All content was proofread, uploaded and formatted via the CMS before going live on the CIPD website.

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  Unbiased

  Sept 2018 - Dec 2018

  Freelance Copywriter (B2C)

  I’ve written a series of advice-based articles on topics ranging from financial planning to tips for SME's and startups. The tone of voice is concise, professional and consumer-friendly. Unbiased is a digital platform that connects consumers to local advisors.

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  Moss Bros. Group Plc

  Sept 2018 - Feb 2019

  Freelance Copywriter (B2C)

  Moss Bros | Retail (B2C)I’ve supplied product descriptors for Moss Bros. as featured on their website, ranging from full suits, through to jumpers and ties. As a household name, it's vital the copy complies with the brand's tone of voice and identity.

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  Pure Search

  Nov 2018 - Nov 2018

  Freelance Copywriter (B2B/B2C)

  Briefed to write salary reports on Legal Commerce & Industry recruitment in Singapore. As this project involved technical writing skills, it required industry awareness and communication on specialist topics.

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  The Open University

  Nov 2018 - Feb 2019

  Freelance Copywriter (B2C)

  I was hired to write and schedule engaging student-focused copy for The OU’s social media audience of 700k followers. This included promoting broadcast content co-produced by The OU and the BBC, and writing articles for the OU News site.

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  KPMG UK

  Mar 2019 - May 2019

  Freelance Copywriter (B2B/B2C)

  Commissioned to write the Corporate Responsibility (CR) Brochure for KPMG UK. The brochure included thought-leadership introductions on behalf of the Deputy Chair of KPMG UK and the Directors of Corporate Responsibility.

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  SUITCASE Magazine

  May 2019 - May 2019

  Freelance Writer (B2C)

  Commissioned to write two investigative pieces in Cuba – ‘How Cubans are cashing in on Airbnb’s Sharing Economy’ and ‘Rice, Rum and Beans: a vegan’s guide to Cuba’. Interviewed primary sources including Airbnb hosts and restaurant owners based on my initial brief. Published July 2019.

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  Hubble

  Aug 2022 - Aug 2022

  Web Content Writer

  Commissioned to write several blogposts on hybrid working for the online marketplace for workspace. From dreamy workspaces around the world to how to master the art of hybrid working, each listicle-style piece required SEO knowledge, and the ability to adopt house style and tone of voice.

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  The Open University

  Oct 2022 - Dec 2022

  As lead copywriter for the university's student-facing newsletter, I generated ideas, sourced news-worthy stories, wrote engaging copy and sourced images. I was pleased to have increased the open rate to an average of 58% which is well over double the industry benchmark of 23%. Tasked with updating the social media toolkit to provide up-to-date guidance for those working in communication roles within the university. Designed to offer guidance on how staff can use social media in an effective and responsible way, while protecting and promoting the OU brand.

  • Copywriter

    Feb 2022 - Dec 2022

  • Copywriter

    Oct 2022 - Nov 2022
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  The Open University

  Mar 2023 - Sept 2023

  Freelance copywriter and editor

  Worked alongside a team of editors, academic consultants, and designers to create a digital magazine for the School of Social Sciences and Global Studies. This involved interviewing academics on various topics, from the economic fall-out of Covid-19, to why young people turn to rioting in times of political distress. These interviews were then turned into engaging thought-pieces that were accessible and compelling, reaching a wide audience both within and outside academia.

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  Cranfield University

  Jun 2023 - Jun 2023

  Freelance award entry writer

  Tasked with writing two award applications for the 2023 Times Higher Education Awards (THE Awards) for Cranfield University. These were entered into the Outstanding Estates Team and Outstanding Entrepreneurial categories, and one of the applications successfully made the shortlist. Alongside the write-up, this involved interviewing academics and key stakeholders to understand the KPIs that aligned with the judging criteria for each application.

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  University of Bedfordshire

  Jan 2024 - Jun 2024

  Copywriter

  Supported the Recruitment, Outreach, Admissions, and Marketing (ROAM) team at University of Bedfordshire as they updated their postgraduate course pages.Updated over 200 pages by condensing complex information into clear, concise content that highlighted key course details and statistics, ensuring alignment with the university’s strategic goals.

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  LAMDA (London Academy of Music & Dramatic Art)

  Jan 2024 - now

  Freelance Copywriter

  Briefed by LAMDA's Strategy, Brand & Marketing team to create compelling content across multiple channels, serving both B2B and B2C audiences. Key contributions included:Revamping LAMDA's Wikipedia page to ensure all information was accurate, up-to-date, and aligned with the institution's brand messaging.Crafting impactful press releases for high-profile announcements, including:-The 48-Hour Film Festival partnership with RD Studios-The launch of the Anthology in collaboration with Nick Hern Books-The Impact Evaluation Report, highlighting LAMDA's broader social impact and contribution to schools and the creative industries Show less