Marina Benvenuti

Experience

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  ESPM Jr.

  Mar 2014 - Dec 2014

  Diretora de Projetos

  ESPM Jr. é a empresa júnior mais conceituada do Rio de Janeiro. Quando entrei na empresa, após 3 semanas, me tornei Diretora de Projetos, posição na qual fazia gestão de uma equipe de 10 consultores de projetos. Em conjunto com a área comercial criava o escopo das propostas para prospecção. Além de gerir os consultores em diversos projetos para pequenas e grandes empresas como L'Oréal e Sol a Sol (Sorveteira do Estado do Rio). As consultorias oferecidas eram em planos de marketing, pesquisa e plano de negócios. O meu papel era acompanhar os projetos e gerir os consultores. Show less

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  L'Oréal

  Jan 2015 - Jul 2016

  Intern

  - Support on campaing planning and execution of Nutrisse Desamarelador launch- Assistance in the strategy of launching the #BetterColor campaing- Data analysis of Nielsen report- Trade and supply interface- Budget management and payment at SAP system- Direclty report to group manager in Brazil- Strategic and tatic planning of #NadaBásica campaing with Paloma Bernardi as spokesperson and royalties holder- Digital marketing agency management

• 

  L'Oréal

  Jul 2017 - Dec 2017

  Marketing Intern

  After one year living in Sydney Australia, I returned to L'Oréal at the professional department. - Assistance in the planning and operational excellence of brand launchs- Development and execution of premium beauty salon events strategy- Data analysis- Supply and trade interface- Budget management

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  Centro Universitário Celso Lisboa

  Jan 2018 - Dec 2018

  Pedagogical Innovation Analyst

  - Assistance in L&D for new university teachers- Manage and launch initiatives of the university open innovation digital plataform (Colabore)- Responsible for online learning research with students- University events production

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  Edify Education

  Jan 2019 - Dec 2021

  - Management of the marketing team that supports customer retention and sales department (6-member team) through SCRUM methodology- Responsible for inbound and outbound strategies- Responsible for create and execute the customer journey marketing initiatives - Responsible for B2B brand strategy - Management of the brand main initiative: the content digital platform hub (Launch, content curatorship and on/off events production)- Inbound and content strategy management- Budget management- Leader of the company brand architecture project - Creating and development of B2B inbound strategy - On/Off events management (Bett Educar Fair and hub)- Management of B2B prospecting marketing initiatives and materials development- Leader of new website project- Responsible for a new brand launch (GoBilingual)- Budget management

  • Product Marketing Specialist

    Apr 2021 - Dec 2021

  • Marketing & Growth Specialist at Edify Education

    Jan 2020 - Apr 2021

  • Marketing Trainee at Edify Education

    Jan 2019 - Dec 2019
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  Ben.content

  Jun 2021 - now

  Founder and Consultant

  - Branding and content mentoring for entrepreneurs and executives- Strategic planning of corporative influencers' brand

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  Sputnik | Educação Corporativa

  Jan 2022 - Jan 2024

  Marketing Manager

  - Management of 3-member team and external performance and RP agencies through SCRUM methodology- Structuring of marketing area focused on growth implementing experiments routine- Planning of the anual brand strategy and channels priorization- Go-to-market strategies (inbound, PR and paid media)- Content planning focused on trend creation of corporative world- Sales, product and customer relationship interface- Budget management| Meta Ads, Google Ads, RD Station, Locker Studio Show less

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  Vertown

  Jan 2024 - now

  Depois de 3 meses de atuação como gerente de branding fui convidada a assumir o time de marketing (product e growth) composto por 7 pessoas.Principais resultados:482% de crescimento em novas oportunidades de negócios validadas pelo AE no fechamento de Q2 Estruturação de um novo canal de aquisição através de eventos online que já corresponde a 6% de todos os canaisEstruturação do projeto de product marketing para redefinição de planos e preço Vertown, é um SaaS de rastreabilidade de resíduos para empresas enterprise como Magazine Luiza, ArcelorMittal, Espaço Laser, Atacadão e mais de 80 grandes grupos econômicos no Brasil. Fui convidada para fazer a gestão do time de 3 pessoas de branding, tendo interface com agências de PR e mídia paga. Principais resultados:300k em valoração de mídia espontânea saindo nos principais veículos como Exame, Globo, PEGNs

  • Gerente de Marketing

    Apr 2024 - now

  • Brand Manager

    Jan 2024 - Mar 2024