Alicia Verchota

Experience

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  3M Championship

  Jun 2001 - Aug 2011

  Pro-Am Coordinator

  - Helped plan and organized the Insight Pro-Am competition- Contacted players to obtain information, i.e. handicap- Helped mail tickets - Organized player trophies and gifts - Help manage registration and bag drop- Created completion report - Developed a system to manage Amateur player information - Solicited businesses for donations - Learned to use R2 Sponsor Database- Created and distributed signs/center pieces/flyers

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  Hollister

  Oct 2007 - Jan 2008

  Sales Clerk

  - Organized merchandise displays and operated cash register to complete sales in retail store specializing in teen clothing. - Assisted customers with clothing choices.

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  University of St. Thomas

  Sept 2008 - May 2012

  Student

  Undergraduate Education

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  City of Blaine

  Jun 2009 - Aug 2009

  Recreational Leader/Coach

  - Developed and taught sports games and coached teams for youth ages 3-15 participating in summer recreation program. - Coached soccer, t-ball and softball for seven teams- Helped train newer members of the coaching staff

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  Up 'til Dawn

  Jan 2012 - May 2012

  Executive Director

  Executive Director, Up ‘til Dawn Fund Raising Initiative 2011-2012 Catering Chair 2009-2010, 2010-2011 University of St. Thomas, St. Paul, MN- Lead and directed the executive board for St. Thomas’ campaign in the national Up ‘til Dawn program to raise funds for St. Jude Children’s Hospital Cancer Research.- Presented our mission to different boards on campus - Contacted local businesses to solicit donations of food and other refreshments to encourage student participation in fund raising activities.- Helped plan logistics for set up, events and food distribution for Final Event - Successful campaign raised over $65,000 for 2009/2010 and $67, 000 for 2010/2011 school year. Show less

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  Uptown Association

  Feb 2012 - Aug 2012

  Art Fair Staff

  I was the Volunteer Coordinator for the Uptown Association; producers of the Uptown Art Fair. - Contributed to success of state’s second largest public event by leading volunteer recruitment and assisting with promotion and execution.- Using social media and other community networks, recruited 500 volunteers. Produced volunteer manual and created 60 unique volunteer schedules. During the event, tracked volunteer check in and assignments, and ensured volunteers or substitutes were in place as needed. - Led volunteer steering committee and assigned member tasks. Also participated in Association board meetings.- Helped promote Art Fair through activities such as creating fliers, updating website, outreach in social media and at other local events.- Learned Databank database, updated participant information and used it to communicate with current volunteers. - Managed volunteer budgets and distributed payments to specific organizations.- Produced instruction manual for next year’s Volunteer Coordinator. Show less

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  Tallyho! Consulting, LLC

  Aug 2012 - Dec 2012

  Project Manager

  - Worked as independent consultant to plan and execute promotional programs to support a wide range of business and nonprofit clients. - Created promotional materials, such as event flyers, magazine inserts and website content for a variety of clients serving customers around the world. - Planned and executed events including corporate meetings and kick-off events, trade shows, and nation-wide product launch bus tours. - Supported programs with public relations and marketing activities, including writing and distributing press releases, online communications, development of a website and creating marketing materials for trade shows in Asia.- Coordinated scheduling and communications with clients. Developed agendas, timelines and calendars and budget proposals and participated in strategy and marketing meetings. - Set up client information system, to provide organized resource on clients for CEO and staff.- Researched potential vendors and ordered materials as needed. Show less

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  Special Olympics Minnesota

  Jan 2013 - Mar 2013

  Polar Bear Plunge Intern

  - Managed event flow and worked as a team to communicate the event process to participants and volunteers. - Organized promotional materials, prizes and gifts and assisted with in-office tasks.- Tracked and analyzed Facebook and Polar Plunge website traffic. Created statues and tweets to increase traffic to both pages.

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  Think IT Association

  Feb 2013 - Sept 2013

  Program Coordinator

  - Ran the Link to Leadership sessions and conducted personal follow up with all attendees.- Created PowerPoint presentations.- Tracked and analyzed attendance trends of networking events and provided suggestions on better locations and topics to increase attendance - Organized all promotional materials and created starter kits for the attendees.- Worked closely with the marketing team to schedule presenters, times and locations.- Created marketing materials such as presentation boards - Managed all video and audio recording for eight Think IT groups. Show less

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  York Solutions, LLC

  Feb 2013 - Sept 2013

  Business Administrator

  - Managed all background checks and onboarding paperwork for IT consultants placed by York Solutions at client companies. - Learned and became proficient in job-specific Bullhorn Staffing Database.- Coordinated with a network of recruiters to ensure that all paperwork was processed properly and on time.- Edited Requests for Proposals to ensure compliance with York policies and procedures.- Created organization charts as needed for York Solutions and its client companies.

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  Kowalski's Markets

  Feb 2014 - Mar 2015

  Event Coordinator

  • Coordinated all catering aspects of home parties, graduation parties, and weddings. • Quickly learned the job-specific database for placing catering orders. • Compiled industry information on potential vendors and possible exclusive contracts.• Organized this information by creating an accessible Google Docs Excel • Managed budgets exceeding $5,000.• Produced labor budgets for all serviced catering events. • Coordinate with other departments, such as floral, to insure full service catering is executed. • Worked independently and on teams to coordinate events with as many as 1,100 people. • Ran sales reports for catering director. • Collaborated with the Chefs, Marketing Department and Catering Department on new menu items for the 2014 brochure. • Manage server scheduling. • Drafted marketing materials, such as email blasts and web content• Proofread and edited Requests for Proposals.• Created a social media and marketing plan to increase brand awareness and catering sales. Show less

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  Novus Media Inc.

  Mar 2015 - Jun 2018

  • Traffick ROP and preprint ad creative for large and small retail clients.• Communicate with internal and external teams across the country to ensure on time delivery of materials. • Work with production department to manage accuracy and quality of ads being trafficked through Novus. • Master job processes through job shadowing, training, and other resources. Creatively find ways to take advantage of other learning opportunities to increase knowledge of the industry as a whole, our business, and essential skills for this position. • Work extensively in Excel to create runlists and printer documents.• Resolve issues in a timely manner• Efficiently use services like Survey Monkey for collecting large amounts of data seamlessly Show less • Trafficking newspaper, magazine and insert ad creative from my designated client through Agenti’s internal process/system, and to the publications.• Troubleshoot material, printing and shipping issues.• Update internal system to ensure accuracy of publication specifications.• Act as liaison between publications, clients, agencies and vendors to communicate material specifications and due dates.• Master job processes through job shadowing, training, and other resources. Creatively find ways to take advantage of other learning opportunities to increase knowledge of the industry as a whole, our business, and essential skills for this position (i.e. time management, effective communication, etc.).• Provide after hours support for publications and clients. Show less

  • Traffic Manager

    Oct 2016 - Jun 2018

  • Traffic Coordinator

    Mar 2015 - Oct 2016
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  Minnesota Super Bowl Host Committee

  May 2017 - Feb 2018

  Worked as a lead volunteer for Crew 52 during the 10 days leading up to the super bowl. The volunteer commitment started back in May of 2017 but the specific Skyway captain role took place of the 10 days leading up to the big event. - Managed groups of 25 volunteers- Gave instructional presentations- Organized marketing materials that volunteers used to help give directions for visitors- Helped managed the security in my designated Skyway Zone- Managed the distribution of volunteers in my designated Skyway Zone- Helped manage the upkeep of the Volunteer Headquarters Show less

  • Crew 52 Screening Specialist

    May 2017 - Feb 2018

  • Crew 52 Skyway Captain

    May 2017 - Feb 2018
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  Marketing Architects

  Jul 2018 - now

  • Auditing traffic assignments• Automating processes & creating tools• Developing creative allocation assignments• Maintaining & coordinating traffic updates with Annika• Maintaining super user status of relevant 3rd party research tools• Participating in research projects• Participating in vendor and data set discovery and assessments• Populating pre and post reports• Populating statistical data for reporting briefs• Surfacing insights from industry articles • Creating and maintaining DOMO cards Show less Alicia's Role as Media Specialist includes:Logistics• Creative Allocation (National and Local)• Core prep• Creative testingAudits• Creative assignments• 21 various Media Campaign goals/restrictions• New Station Sweep • Post logs• Pre logsResearch/Reporting• Competitive Analysis• NPower Reporting• DRMetrix Research• iSpot Research• Expansion Research• Media Briefs• TV Media Landscape• Email communication on media logistics Recap Emails (emails recapping the prep to start a new campaign)Analysis• Media expansion opportunities• Ad Hoc post reporting Show less Alicia's Media Associate Role included:Operations:Copying HeadersUpdating BooksUploading Dish pre logs Tracking post logs that have been received Prepping auditing lists for media associates/opsManaging the MA Logs in boxEntering manual post logsPrinting out client assignment grid Automation HelpPlanning: Buying AuditsCreative AllocationPre Log Pre Log tool data refreshing Traffic AuditsAuditing discreps between post log tool and CoreMedia Planner Backup**New Station SweepResearch/Reporting:Competitive Analysis NPower ReportingDRMetrix ResearchiSpot ResearchMedia BriefsTV Media LandscapeBrand Ambassador: Media Products Show less

  • Associate Director, Research & Insights

    Jun 2024 - now

  • Manager, Media Intelligence

    Aug 2021 - Jun 2024

  • Media Specialist

    Jul 2019 - Aug 2021

  • Media Associate

    Jul 2018 - Jul 2019