Experience

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  Usa track & field

  May 1982 - Dec 1995

  Professional athlete

  *3 USA National Teams*Represented the US in the marathon *Team Converse 1982-1983*Team Nike 1983-1995*Won numerous national marathons and over 250 races throughout career, ranging from 800 meters to marathons*Elected to the "Nevada Sports Hall of Fame" in 2009 for accomplishments in Track and Field.

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  Elite nutrition centers

  Jan 1988 - Apr 2014

  Founder

  *Elite Nutrition Centers is a chain of nutrition stores tied into the fitness market with operational juice bars to support protein sales.*Owned, operated and/or licensed 50 plus locations in the last 20 years.*National chain of nutrition stores located inside fitness centers

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  Elite marketing & design

  Jan 1990 - Jan 2005

  Founder, owner

  Promoted events,sponsorships, health fairs, charity events, fitness fairs, sports events

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  Plasso consulting

  Jan 2001 - now

  Founder

  Strategist and Solution Finder. Set up ( CRM - Client Relationship Management) Systems. Create Retail or online Presence. Social Media Presence. Amazon. Online Incentive Platforms. Create Repeat Buyers Programs. Drive Referral Traffic. Create Tractability Matrix. Inventory Management Systems.Set up a platform for Adaptability. Training & Education.Expand Ancillary revenue categories.

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  National academy of fitness and sports nutrition

  May 2002 - Oct 2018

  Board representative/founder

  Oversees educational training programs offered to fitness professionals

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  Xyience

  Jun 2003 - Jun 2004

  Brand development

  *Branded the "Xyience" supplement line which is the official supplement line of the UFC.

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  Supplement rx

  Jan 2004 - Mar 2022

  Acting ceo

  *Founded, organized and established the national supplement platform used exclusively in the fitness e-commerce industry. The platform is the top performing supplement platform used by many of the top fitness franchisees*Recruited investors and led the company to explosive growth*Led management team in business-level discussion and decisions involving business vision and strategy, enterprise-level decisions, and standardization of best practices*Managed administrative, legal, and financial functions for the company and partners to achieve balance between growth and profitability.*Conducted regular risk assessments and quality assurance reviews to evaluate compliance with requirements and to identify potential gaps in policies, procedures and business processes. *Developed strategies to improve non-performing areas of the business*Identified potential problems and created solutions to maintain appropriate cashflow*Research industry trends to focus new product development and re-formulations of current products.*Maintain active knowledge of manufacturing trends to ensure best resources are in use.*Maintain relationships and further develop new ones with FDA registered, GMP certified supplement manufacturers.*Created five trademarks related to the brand and branding profile Show less

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  Lone star distribution

  Jun 2009 - Mar 2015

  Consultant

  *Training and education: taught sales representatives to build supplement solutions for clients that build packages on existing sales and increase member retention *Worked with sales representatives and management team to incorporate additional SKUs in fitness center settings*Helped create sales management tools*Worked with existing clients to expand other ancillary revenue categories*Worked on warehouse management to oversee proper inventory distribution*Developed and launched on a affiliate commission structure for e-commerce sales*Created online certifications for sales reps through the National Academy of Fitness and Sports Nutrition*Facilitated and managed sales orders from fitness facilities nationwide*Involved in the business transaction from Lone Star Distribution to Sheridan Legacy Group in April 2015*Developed Sports Nutrition Supplement Guide in conjunction with Lone Star as an independent news source for end users and clients with the option for advertising and authorship from fitness facilities Show less

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  Sports nutrition media group

  Jun 2013 - Dec 2017

  Founder

  Oversee the operations of this educational website that brings the latest and most unbiased overviews on Nutrition, Sports Training along with Sports Nutrition.

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  Nafc | fitness certification

  Mar 2014 - Oct 2017

  Advisory board member

  Consultant on the Advisory Board with regard to a specialty in health and fitness

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  Orange county/inland empire sbdc network

  Feb 2019 - now

  Business consultant

  Strategist and Solution Finder. Set up ( CRM - Client Relationship Management) Systems. Create Retail or online Presence. Social Media Presence. Amazon. Online Incentive Platforms. Create Repeat Buyers Programs. Drive Referral Traffic. Create Tractability Matrix. Inventory Management Systems.Set up a platform for Adaptability.