
Timeline
About me
Transformation &Change Management Advisor
Education
Ain shams university, faculty of business
1998 - 2007Doctor of philosophy (ph.d.) business administration/ international green marketingDeterminants of Adopting Green Product Developement Strategy to Incraese the Exports of Egyptian Fresh Fruits and Vegitables
Ain shams university, faculty of business
1990 - 1997Master of science msc business administration/ marketing/marketing management, small businessMarketing Problems in Small Businesses: Applied on The Engineering Industries in Greater Cairo
Sadat academy for management sciences/ faculty of management
1985 - 1989Bachelor's degree tourism & hotel management very good with honourActivities and Societies: Students' Union * Member of Students Union for 3 years.* Graduation Research titled "Assessment of Tourism Promotion Activities Effectiveness in Egypt: Applied on The Egyptian General Authority for Tourism Promotion", 1989, Unpublished, Grade: Excellent.* Graduated with Honors
Experience
Sadat academy for management sciences
Jun 1989 - nowLecturerFreelance
Oct 1989 - nowChange management consultantMarketing & advertising research center, al-ahram corporation
Apr 1997 - Apr 2000Marketing research & advertising campaigns planning consultant- Planned, implemented, followed up the 100 anniversary marketing communications campaign of the National Bank of Egypt, (Golden Awarded, by International Advertising Association "IAA"- Egypt Chapter and by The American University in Cairo "AUC")- Performed Many Advertising Campaigns and market studies
Acid de-linted cotton seed project/ gtz
Dec 1998 - Dec 2002Local expert for marketingThis national project covered all governorates in Egypt. It was powered by the German Technical Cooperation GTZ (Now GIZ) and the Egyptian Ministry of Agriculture and Land Reclamation MALR.- Performed Participatory Stakeholder Analysis and communication planning- Designed, Planned, and implemented marketing communications campaigns to make farmers acquainted to use acid de-linted cotton seed by using new planting techniques- Planned, conducted and supervised seed marketing surveys (in-house or by external consultants), - Monitored and evaluated of the marketing component's outputs, outcomes and impact - Organized and Co-moderated ZOPP workshops using Meta Plan Approach Show less
Improvment and decentralization of governmental seed production & marketing/ gtz
Dec 1998 - Dec 2002Expert for marketingProject of Improvement and Decentralization of Governmental Seed Production and Marketing (IDGSPM) covered all governorates in Egypt. It was powered by the German Technical Cooperation GTZ and the Ministry of Agriculture and Land Reclamation, represented by the Central Administration for Seed Production.- Supported the top management of CASP in the planning of corporate strategies and seed marketing strategies and policies - Built a computerized data base for seed marketing at the "Central Administration for Seed Production (CASP), Ministry of Agriculture"- Performed Forecasting of annual seed sales- Planned, conducted and supervised seed marketing surveys- Planned, designed and implemented training courses for marketing personnel at CASP- Organized and Co-moderated ZOPP workshops "Goal Oriented Planning Technique" using Meta Plan Approach Show less
Training of power plant personnel project
Jan 2003 - Dec 2004Deputy team leader/ local expert for marketingThis national project covered all governorates in Egypt. It was powered by the German Technical Cooperation GTZ and the Egyptian Ministry of Electricity & Energy.- Led the project team at the absence of the Project Team Leader- Monitored and evaluated project outputs, outcomes and impact - Supported to the CEO in running the Power Plant Training Management Unit (PPTMU)- Planned and supervised the implementation of training market studies.- Cooperated with the IT consultants in the building of PPTMU's computerized information systems and the PPTMU's web site- Designed a "Customer Relation Management" system for PPTMU Show less
Team engineering & management consultants
Apr 2005 - Nov 2008Senior consultant and trainer- Performed assessment studies, participatory analysis and planning,- Supervised the implementation of the consultancies,- Developed training materials & methods,- Delivered training courses in the fields of Strategic Management, Core Competency Assessment, Monitoring and Evaluation, Organizational Development, Research Methodolog, Competency based Human Resources Management, Performance Appraisal, Organizational Communications, Strategic Marketing, Marketing Communications, Selling, Team Building, Motivation, Change Management and Leadership Show less
Saudi human resources development (hrd)
Nov 2007 - Jan 2009Senior management consultant- performed competency based Human Resource System for Jeddah Amanh (Municipality)- designed the competency-based training and development system and plans,- designed competency-based training material, using experiential learning techniques, and- delivered training courses for HR department staff
Capacity building in managing for results and impact (camari) ifad/ giz
Nov 2008 - Jul 2011Regional team leader in north africa (algeria, djibouti, egypt, morocco, sudan, tunisia.• Performed capacity building for the North Africa center of excellence in M&E (TEAM Misr)• Selected the regional trainers• Coordinated activities of developing capacities, as doing strategic, action and business plans, TQM certification workshops and ToT• Did a Case Study in RBM and M&E applications• Prepared participatory-training materials, training plans and logistics for training of national trainers• Trained National Trainers• Reported to the regional steering committee (IFAD, GIZ and CARDNE representatives)• Monitored CaMaRI's outputs and outcomes• Participated in Programme midterm and final evaluations• Budgeted of activities and financial control and reporting. Show less
Ministry of manpower & migration
Oct 2012 - Jul 2013Advisor to the ministery for forgien relations, int'l technical cooperation & migration• Worked as part of a ministerial team to review, analyze, develop and implement Strategies and the policies of foreign relation aiming at achieving MoMM's goals.• Assessed the developmental needs of MoMM and its targeted groups of interests.• Planned communications plans with the various international partners (Governments, Multilateral and bi-lateral International organizations)• worked with donor countries to identify funds for the developmental projects in support the Egyptian labor market• Developed institutional capacity plan. Developed a knowledge management program including succession planning process to avoid lack of talents and capabilities and ensure business continuity.• Strengthened the migration management of Egyptian workers.• Built and maintained relationships with the governmental partners in the context of foreign relations and migration (Presidency, Ministry of Defense. Ministry of Foreign Affairs, Ministry of Planning & International Cooperation, and Ministry of Education)• Built and maintained relationships with the international governmental and developmental partners in the context of foreign relations and migration (International Labor Organization ILO, International Migration Organization IOM,UN Woman, International Fund for Agricultural Development IFAD, GIZ, US AID, Canadian AID. European Union EU..etc. )• Represented the ministry in the international and high level local meetings and conferences Show less
Saudi human resources development (hrd)
Dec 2013 - Jun 2015Lead performance management advisorThe Team Leader of Building a Mönitoring & Evaluation system for Municipalities Performance and their Mayors' Appraisal Project, Saudi Ministry of Municipal & Rural Affairs, Riyadh.• Reporting to the CEO and playing a pivotal role in the provision of operational and management consulting services designed to facilitate performance improvements for the Government Public Sector (GPS)• Providing expertise in areas such as performance evaluation, business process management (reengineering, enhancement, governance, transformation), organization structure & job descriptions, strategic direction, planning & implementation, project management and training development. • Responsible for the end-to-end management of performance improvement projects • Establishing and maintaining effective channels of communication between HRD and the clients at CEO level to coordinate operational, administrative and reporting tasks.• Working with clients to building relationships and to address specific business needs and issues. Show less
Holding company for water and waste water (hcww)
Mar 2018 - nowCompetency based succession planning and leadership developmental assessment advisorThe arab academy for management, banking and financial sciences
Jul 2018 - Sept 2022Assistant president for international cooperation and project follow-upWelfare & peace foundation for sustainable developement wpfsd
Feb 2022 - Sept 2022Co-founder & board memberKorn ferry
May 2022 - May 2023Contractor
Licenses & Certifications
Certificate of proficiency in training of monitoring and evaluation (pcm, rpm and m&e)
International fund for agricultural development ifad/ deutsche gesellschaft für internationale zusammenarbeit (giz)Jun 2011
Volunteer Experience
Member of International Advisory Council for the Marketing Profession
Issued by International Institute of Marketing ProfessionalsAssociated with Yasser Aly, Ph.D.
Languages
- arArabic
- enEnglish
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