Experience

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  Singapore police force

  Sept 2008 - Jan 2014

  Neighbourhood police centre officer (npco)

  Enlisted to the Singapore Police Force (SPF) for National Service (NS) in September 2008. Converted to Regular Service in May 2009, to Kampong Java NPC | Tanglin Police Division. - Cruiser patrol duties. - Attending to dispatched incidents (involving a whole range of low-high risk situations).- Counter duties (Lodging of complaints and reports). - Community Liason (Exhibitions, Events and Community Meetings). Accomplishments & project involvement:- Presenter: National IQC Assessment, Singapore Productivity Association - Star Award [2011].- Presenter: Home Team Southern Sector WITs Convention - Silver Award [2010].- Presenter: Home Team 3-I Convention WITs - Gold Award [2010].- Emcee: Multiple in-house events at Tanglin Police Division.- Emcee: Multiple external Community Involvement Programmes (CIP) for Kampong Java NPC.- Director: CIP roadshow exhibition for crime prevention.- Actor: Multiple WITs illustration skits for the project team.- SPF Commissioner Commendation (2011) & (2010)- Excellent Service Award (Gold – 2013) & (Silver – 2011) Show less

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  Tokio marine insurance group (asia)

  May 2014 - Feb 2017

  Financial advisor

  Pursed Professional Qualifications attaining certifications in HI, M5, M9, M9A, M8 & M8A.Work conducted alongside the full-time pursuit of a Diploma and Degree from 2015 - 2018. - Sale and Business Development via Roadshows, Door-knocking, Canvasing, Cold-Calls, Referrals & Warm Leads. - Providing financial analysis and advice to individuals and their families. - Conducting sales presentations for appropriate recommendations.- Maintaining a high level of administration, avoiding infringement of regulation. Show less

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  Dilate digital

  Jul 2017 - Nov 2017

  Assistant account manager (intern)

  - Setting up analytics for clients and split testing campaigns- Setting up and testing Facebook Ads & video content- SEO optimisation for clients via citations and keyword analysis- Comparison of metrics and dimension to formulate viable campaigns for upcoming peak seasons (specific to client)- Social media management across multiple platforms via BufferAchievements: - A graded business proposal project was done alongside daily internship operations which attained a High Distinction (HD) for recommendations of outsourcing and expansion plans leveraging on overseas connectivity and workforce. Show less

• 

  Hipvan | live better

  Jun 2018 - Feb 2019

  Marketing executive

  - B2B Marketing o Corporate Sales & Bulk Orderso Full sales cycle management (from inbound, negotiations, operations liaison to account servicing & management)- B2C Marketing o Strategic Marketing Planning with inter-department coordination o Sales Calendar planning o Digital Marketing - Facebook Business Manager - Google suite of AdWords, Display (GDN) & etc. - General SEO descriptions and keywords analysiso Social Media management (Facebook & Instagram)o Influencer Management (Contract Negotiations & etc.)o Management for Partnerships, Sponsorships & Eventso Weekly, Monthly & Yearly Reporting on Revenue, Budget & Online Traffic for Optimization of the full suite of marketing channels o EDM & Push content creation, management & execution- Operations o Routing and planning o Warehouse management (Small items)o Intake, Outbound and Pick’N’Pack processes (Small items)Achievements: - Increase in sales from 600k to 1.2m superseded prior records of peak sales volumes from prior years despite having only 2 people in the marketing team managing all channels for B2C. - Created management system for inter-department tracking of corporate sales and bulk orders (Excel CRM)- Optimised EDM and Push notifications which saw an increase in 50% of click-through rate over 2 month period- Acted and participated in PR stunt of recreation and parody of major competitor’s ad Show less

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  Self-employed

  Oct 2019 - Dec 2020

  Business consultant

  Client: Sindy Durians- General Management duties- Retail Management duties- Marketing campaigns- Digitization campaign- Content copy & design creation- Logistics and Operations management - Production management- PR Crisis management - HR management - Government grant applications- Sales and Finance management - Vendor management- Contract negotiations (vendors, rental, 3rd party etc)Achievements:- Increased retail sales revenue by 667% in just 6 months through implementation of marketing campaign and sales promotions over just 2 months. - Potentially increase production capabilities by 600-800% by sourcing and procuring equipment to increase productivity without increasing manpower and also reducing cost incurred by 80% via government grant applications.- Uplift in brand awareness and general following via social media engagement, seeing an increase in over 10% of social following over just 6 months- Oversaw the sourcing, vetting and engagement of a 3rd party vendor for the digitization project also reducing costs by 80% via grant applications. - Designed and launched landing site for Mooncake marketing campaign. Show less

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  Ministry of transport, singapore

  Apr 2021 - Aug 2021

  Temporary emergency preparedness assistant (quality control)

  Responsibility: - Planning and carrying out quality control activities at various checkpoints- Providing logistical and administrative support to MOT’s quality control efforts- Report observations and findings made during the quality control activities- Liaising with MOT’s vendors and external stakeholders on different aspects of the operationsAdditional Responsibility: - Statistics collation and trend analysis of Land & Sea checkpoint traffic- Conduct investigations into compliance breaches- Recommendations to higher management on follow up action with vendors or policy change in response to ground operations and observations- Update current QC SOP and formulate new procedures for testing and implementation- Update current training materials and create new training slides for new entrants- Conduct in-class briefings of training slides and on-site training on the ground for new entrantsAchievements: - Created standard reporting templates for data collation and analysis- Created a simple guideline on data management, handling, and sharing, in line with guidelines for Official Secrets Act (OSA)- Requested & implemented a separate email archive for QC related materials via IT for easier data management and record-keeping of QC reports and activities Show less

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  Land transport authority (lta) singapore

  Aug 2021 - Feb 2024

  - To continue handling all files assigned before role change and adhere to all prior responsibilities in handling files- Provide administrative and business support for the division- Lead collaborative work both internally (across divisions) and externally ( withother agencies)- Conduct reviews across business interests, and for divisional requirements- Conduct policy enhancements, reviews and recommend solutions to highermanagement- Explore, lead and implement new ways to improve business processes acrossadministrative and operational processes, including leveraging on current/newtechnology to do so- Any other ad hoc requirements as and when requiredAdditional Responsibilities: - Cases of Interest monitoring & reporting- Cases in pound monitoring & reporting- Projects & procurement updates, monitoring & reporting- Tech forum updates & reporting- Liaison officer between INV & VQR – case monitoring & reporting- Division procurement OIC- Knowledge management division assistant- Budget officer division assistant- Project OIC: iTrackS- Project management support: e-StatementAchievements: (2021-2024) Change Champion & liaison (SG-Teams)(2023)- Policy review: Pound management process & recommendations- Policy review: Powers of Authority & Authority cards- Policy review: Vehicle Impoundment procedure- Planning review: HR Competency Framework for division- Team Building FY2022 - Project lead (Feb 2023)- VS Gathering Organising Committee Member- Elections duty - Presiding Officer- Align (A-L-I training and implementation)- Robotics Process Automation (RPA) Certification (Feb 2023), appointment asCitizen Developer in LTA(2022)- Due to divisional reorganisation in Jul 2022 expanded portfolio included:o Budget & Procurement officer (handover after 8 months, became Budget assistant)o Knowledge Management representative (handover after 9 months, became KM assistant)o Group Systems officer (handed over after 7 months) Show less Responsibility:- Conduct investigations into cases under LTA’s purview (RTA, AMA, PPA and respective subsidiary legislation) - To be fair and comprehensive in investigations, recommending and taking appropriate actions against offenders- Assisting to oversee the smooth daily operations of the investigations teamAdditional Responsibility: - Plan, develop and implement measures and guidelines to enhance overall divisional effectiveness and efficiency- Participate in the formulation of policies and review existing legislation (and propose amendments where needed) – to ensure continued relevance Show less

  • Asst. Mgr, General Investigations - Operations & Policy

    Jun 2022 - Feb 2024

  • Asst. Mgr, General Investigations - Investigation Officer

    Aug 2021 - Feb 2024
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  Singapore airlines

  Mar 2024 - now

  Cadet

  Responsibility: - To complete Multi-crew Pilot Licence (MPL) programme with Singapore Flying College (SFC)