Alexandra Naess

Experience

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  AffiliateTraction

  Mar 2015 - Oct 2015

  Affiliate Manager

  AffiliateTraction is a full-service affiliate marketing agency. For over fifteen years, AffiliateTraction has continued to incubate, manage, and grow affiliate marketing campaigns for top internet retailers and brand equity firms. AffiliateTraction works with medium to large companies to establish a presence in the affiliate marketing channel by offering a comprehensive solution for their affiliate marketing efforts.• Specialized in content development and strategic influencer collaborations• Developed and implemented creative and highly measurable campaigns for clients products, promotions, and events on an affiliate / performance based marketing model• Implemented social media strategy / brand promotion to drive awareness, traffic, engagement on popular social platforms including content based blogs, Facebook, Instagram, Pinterest, Twitter and YouTube• Monitored and reported progress of each campaign Show less

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  FortyThree

  Nov 2015 - Jan 2017

  Account Manager

  Silicon Valley-based FortyThree is a full-service PR firm with headquarters in Santa Cruz comprised of public relations veterans, online marketing pros and former top-tier journalists. FortyThree delivers relevant and authentic consumer public relations strategies necessary to succeed in today’s market.ACCOUNT MANAGER (July 2016 - present)ACCOUNT ASSOCIATE (January 2016 - July 2016)ACCOUNT ASSOCIATE INTERN (November 2015 - January 2016)• Acted as the lead account manager for 3 different accounts• Drafted, edited, and distributed product pitches, press releases, blog posts, award submissions, and client notes and correspondence on a daily basis• Researched and outreached to relevant journalists and media contacts on clients’ behalf and secured over 90 pieces of unique media coverage in top-tier news publications• Composed analyst and media briefings to prepare clients for interviews • Helped coordinate and prepare clients for large events such as CES and Comic-Con• Experienced with various online applications/platforms, including Excel, CisionPoint, PR Newswire, CustomScoop, Google Docs, Spreadsheets, Drive, etc. Show less

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  Sereno Group

  Jan 2017 - Jul 2020

  • Helped Buyers and Sellers with the sale and purchase of homes in Santa Cruz, CA• Part of a network of professionals contributing to smooth successful transactions• Skilled in communication and real estate negotiations• Helped with in-person and online marketing of homes, as well as creative staging, helping sellers attain a higher price & an expedited sale.

  • Realtor

    Aug 2018 - Jul 2020

  • Licensed Real Estate Assistant

    Jan 2017 - Mar 2020
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  The Shelf Inc.

  Mar 2020 - now

  Influencer Account Manager

  • Strategize and build influencer campaigns that highlight our client’s mission, product, and features• Actively source, evaluate, pitch, and negotiate strong partnerships with social influencers, content creators, and influencer agencies, resulting in high-quality and engaging content• Negotiating and writing contracts for all influencer collaborations• Manage marketing projects, analyzing the most effective strategy for each campaign goal • Assist with influencer content ideation and content review before posts go live to ensure all campaign requirements are met• Optimizes workflow and processes for ongoing improvement and efficiency• Identifies industry trends and implements strategies to increase content engagement• Manage budget spend, ROI targets, number of people contacted, in progress, closed, budget allocated, target spend, etc. Show less