Marieke Van Tijn

Experience

• 

  Motivaction NL

  Jan 2005 - May 2011

  Overall responsible for the selections of participants for qualitative market research. Cooperate closely with the project manager, discuss the research projects and create a participants profile. Time management for every research project. Lead and motivate a team of ten employees, delegate work and solve problems. Conduct telephone surveys. Make a selection of participants to take part in qualitative market research and invite them.

  • Team Lead

    Dec 2004 - May 2011

  • Recruiter of participants & Call center agent

    Jan 2005 - Jan 2007
• 

  Unitas Studiosorum Amstelodamensium

  Sept 2007 - Sept 2008

  Assessor Extern

  Overall responsible for the fraternity/sorority (650 active members) together with five other committee members. Communicate with stakeholders: universities, universities of applied sciences, sponsors and other fraternities/sororities. Advise committees, lead general meetings and delegate work.

• 

  Recruteringsbureau voor Respondenten

  Oct 2007 - Oct 2008

  Manager selection of research-participants at RvR Amsterdam

  Create participant profiles for qualitative market research. Select and invite participants. Close accounts and delegate work to partner participant recruitment companies.

• 

  Sabbatical

  Mar 2010 - Sept 2010

  Travelling

  Travelled South East Asia, Australia and New Zealand for 7 months

• 

  Stayokay

  May 2011 - Feb 2017

  Member of the Commercial Management Team. Managing and coaching the marketing and communication team (3FT-2PT). In lead of the marketing & communication strategy for the chain of 24 hostels. Create and launch new campaigns on- and offline, choose a cross-media strategy, evaluate and optimize the campaigns. Monitoring the planning, budget and quality. In lead of the re-branding project. Develop and launch on- and offline marketing and communication campaigns. Search Engine Optimization/Search Engine Advertising/ Display and print/catalog. Oversee marketing budgets and design new products (e.g. package deals). Evaluate the results of campaigns, promotions, activities and products. Closely cooperate with various media partners. Manage web content, advise and support managers of the hostels.

  • Team Lead: Manager Marketing Communication

    Mar 2014 - Feb 2017

  • Product Manager

    May 2011 - Mar 2014
• 

  The Social Hub

  Feb 2017 - Sept 2020

  Marketing & Communication Manager - Leisure & Business stay

  The Social Hub (formerly The Student Hotel) is an unique brand, a market leader, an innovator and provides a fun, creative and inspiring environment where guests of all ages can live, work, play and grow. Key member of the Commercial Team in charge of the marketing, communication and product strategy for leisure & business stays during a period of hyper growth. Drive measurable growth through an integrated plan of performance marketing activity for 16 hotels across Europe. Collaborate with many different stakeholders (commercial / brand / operations) and external partners.Responsibilities:- Marketing, communication & product strategy- Promotional/ commercial strategy- Content management- Customer journey / Customer experience- Go-to-market strategy - Guest satisfaction - Market research Show less

• 

  SocialMediaMen

  Feb 2021 - Mar 2023

  Senior Campaign & Project Manager - government / non-profit

  SocialMediaMen helps the government (municipalities/provinces/ministries) with a strong communication strategy, creative content and the technical implementation of digital marketing. Most of my projects were focused on behavioral change, citizen participation and research.Responsibilities:- Strategy to achieve the goals: inform/educate citizens, encourage behavior change and change behavior. But also to motivate the citizens to take part in a survey or to convince them to share their thoughts and opinions about specific topics for example.- Campaign manager: quality, planning & budget- Project manager- Key account manager- Process Improvement- Team lead (10 FT): manage, coach & advice (1,5 year) Show less

• 

  Annexum

  Apr 2023 - Apr 2023

  Senior Marketing & Communication Manager

  Communication & marketing advice:- website- newsletter- content strategy & calendar- social media content & ads- online marketing - awareness & driving traffic

• 

  Ministry of Education, Culture and Science

  Sept 2023 - now

  Senior Communication Advisor

  The Ministry of Education, Culture and Science has a program called 'maatschappelijke diensttijd' (national social service/ citizen service), in short: MDT. During their MDT, young people between the age of 12 and 30 voluntarily commit themselves to helping others. They can discover their talents, build a network and do something for someone else and/or for society.My responsibility is to raise awareness of the program and to ensure that 100,000 young people participate in the MDT program every year.- Communication strategy- Communication advice: - internal & external - online & offline- Project management- Campaign management- Stakeholder management Show less