Sonal Maheshwari

Experience

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  Power Plus Cable Co LLC

  Oct 2010 - Dec 2011

  Marketing Officer

  Responsibilities:Sales and Marketing• Part of the marketing planning team and development team in building marketing strategies.• Negotiate with the customers in getting orders for the company.• Playing an active role with the team and help in clearing technical queries and translating order to the production team in the form of order confirmation• Coordinating with the logistics and despatch department for the on time delivery of the cables.Market Research• Prepared a detailed report on the ongoing projects and possible markets in Africa for the company for expanding into new markets. (included countries like Libya, Georgia and Nigeria)Product Costing• Assisting the pricing team to formulate the pricing policy of the company. • Also assisting on the planning of the new pricing strategies as per the market trend.Brand Management• Visiting the customers for building brand recognition for the company.• Actively involved in the overall planning and executing the company exhibitions.• Responsible for revamping the company’s website and coordinating with the developers for the same. Advertising • Co-ordinating and negotiating with various advertising agencies for branding and advertising of the company.• Assisting on planning of the advertising budget for the financial year. Show less

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  Freelance

  Jun 2013 - Jan 2017

  Business Development Consultant

  Develop business plans with the assigned accountsDesign and develop strategic development strategies and plans Provide assistance with implementing suggested plans and strategies Oversee and examine new strategy progress and developmentEducate, lead and supervise members of the business development team to ensure the project's achievement. Conduct complex analysis in order to find new market opportunities Investigate existing products and services and compare them with competitorssuggest measures for improving customer satisfaction and loyaltyHandle business deals operations and activities Oversee the implementation of different contracts Build, encourage and maintain long-term relationships with key stakeholdersCreate and present a detailed report for top management Show less

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  EStreet

  Jun 2017 - Aug 2017

  Business Development Manager/Sr. Content Writer

  • Lead content development and execution across a variety of media• Ensure that all content meets our high internal quality standards• Proactively communicate across teams to ensure consistency of tone and content• Write and edit content as needed• Maintain style guides for each game• Work with cross-functional teams to publish and localize world-class content• Identify potential clients, and the decision makers within the client organization.• Research and build relationships with new clients.• Plan approaches and pitches. * Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives.• Participate in pricing the solution/service.• Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. * Use a variety of styles to persuade or negotiate appropriately. Show less

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  EStreet

  Nov 2017 - Jul 2018

  Senior Business Development Manager

  Research, locate, define and target key business prospects.Work with customers to provide feedback to development teams for new content and products.Establish and nurture relationships that fill business pipeline with prospective partners and customers.Negotiate new partnerships and business alliances; work closely with legal experts to write contracts for new business partners.Create business development strategies; identify roadblocks and drive new business from conception through closure. Show less

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  Innovaise Consulting

  Jan 2021 - now

  Director

  Our journey began in 2012, where our focus was to develop strategies and design digital products for various businesses both locally and internationally. With a global experience of over 10+ years in technology and finance amongst other industries we have served the continents of MENA Region, Australia, Asia and the US.