Michael McAvoy

Experience

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  State Street Bank

  Mar 1992 - May 1993

  Global Portfolio Accountant
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  The Gillette Company

  May 1993 - May 2005

  Responsible for successful implementation of Gillette NA sales goals, and over $26 million in sales volume at CVS. Key Accomplishments: - Executed first to market launch of new TAG body spray, resulting in 100% distribution within 3 days of launch - Recipient of 2004 Gillette Innovation Award for Category Building Responsible for directing and implementing strategic category management initiatives for Blades / Razors & Deodorant categories for CVS and Rite Aid. Proficient with Nielsen, and IRI as well as Intercept and Prospace planogram software. Responsible for directing and implementing strategic category management initiatives for Oral Care categories for major food retailers on the eastern seaboard. Proficient with Nielsen, and IRI as well as Intercept and Prospace planogram software. Responsible for $12 million in sales volume for Blades / Razors / Shave Prep and Deodorant Categories.Key Accomplishments: - Developed MLB and Ryder Cup integrated marketing promotions resulting in $2 million in incremental sales. Managed $3 million sales territory for regional food retailers in the Boston area. Retail Sales Territory in Upstate NY market.

  • National Account Executive - CVS

    Aug 2004 - May 2005

  • Category Management Manager - Drug Team

    Oct 2001 - Aug 2004

  • Category Management Manager - Oral B Products

    Apr 2001 - Oct 2001

  • Category Management Analyst - Drug Team

    Jun 2000 - Apr 2001

  • Key Account Manager - Stop & Shop

    Sept 1998 - Jun 2000

  • Account Manager

    Feb 1998 - Sept 1998

  • Retail Sales Representative

    Feb 1996 - Feb 1998

  • Sales Administration Representative

    Jun 1995 - Feb 1996

  • Meeting Competition Fund Administrator

    May 1993 - Jun 1995
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  CIBA Vision

  May 2005 - Jul 2011

  Manage Lens Sales team calling on three of CIBA Vision's 4 largest customers accounting for roughly 25% of TTL US Lens business. Luxottica Retail, based in Mason, Ohio, Costco Wholesale, based in Issaquah, WA, and Vision Source, based in Houston, TX Sucessfully managed the US Lens Care Sales force for two years, resulting in nearly 4 share points of growth, and delivering in excess of 108% to target both years. Developed Integrated Marketing programs for some of our largest customers to include, 1-800-Contacts, Wal-Mart, Target, CVS and Walgreens, for both our Lens and Lens Care brands. Responsible for successful implementation of CIBAVision and Novartis Ophthalmics sales goals, and over $12 million in sales volume at CVS. Key Accomplishments include: - Executed first to market launch of Genteal Gels at CVS resulting in highest share nationally. - Executed Extracare program resulting in over 48k new Clear Care shoppers who had never purchased Lens Care at CVS.

  • Executive Sales Director - Strategic Accounts Lenses

    Nov 2009 - Jul 2011

  • Executive Sales Director - Lens Care Products

    Oct 2007 - Oct 2009

  • Senior Marketing Manager - Customer Marketing

    Sept 2006 - Oct 2007

  • National Account Manager - Novartis Customer Excellence Team-CVS

    May 2005 - Sept 2006
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  Alcon Labs

  Jul 2011 - Jan 2024

  Head of OTC Sales
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  Alcon

  Jul 2016 - now

  Head of Sales for Authorized Distributor Network and Large Ecommerce Customers, 1-800 Contacts, Vision Direct, Amazon and Walgreens.com Lead sales function for Alcon authorized distributor channel. Lead sales function for Alcon authorized distributor channel.

  • Sr. Director MARLO Growth & Marketing

    Jan 2024 - now

  • Head Enterprise Operations & Pricing

    Mar 2019 - Jan 2024

  • Head of Distributor & Ecommerce Sales

    Jan 2017 - Feb 2019

  • Head Distributors and Channel Management

    Jul 2016 - Feb 2019

  • Head Distributors and Channel Management

    Jul 2016 - Feb 2019