Michael Cooper

Experience

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  Smith & Nephew Inc.

  Sept 1993 - Jan 2005

  Research Engineer II to Senior Research Manager

  In this role, I pioneered innovations in orthobiologic and polymer processing, filing multiple patents and driving significant revenue growth from product commercialization.• Innovation Leadership; Developed cross-linked UHMWPE products and antimicrobial coatings, generating $5M in revenue in the first year.• Patent Development; Filed multiple patents, enhancing the company’s competitive advantage and generating substantial revenue.• Team Leadership; Led a team of 66 engineers and scientists, improving project delivery speed by 20% and ensuring successful product commercialization. Show less

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  Smith & Nephew

  May 2005 - Aug 2019

  I managed a $750M product portfolio and led marketing strategies across global markets, driving growth in the trauma and extremity sectors. My focus was on optimizing product performance and leading cross-functional teams to deliver innovative, market-leading solutions.• Portfolio Management; Managed a $750M portfolio, achieving a 6% CAGR over 7 years through targeted marketing and strategic product optimization.• Market Expansion; Led product initiatives that tripled market growth in key trauma product lines and reduced excess inventory by $3M.• Strategic Planning; Developed and executed a 5-year strategic plan, which resulted in a 15% increase in business acquisitions and improved stakeholder engagement.• Team Development; Led and mentored a global team of 20, enhancing productivity by 25% and driving recruitment of top-tier talent to strengthen market performance.• Cost Management; Implemented process improvements, reducing operational costs by $2M while maintaining product growth. Show less I led the trauma marketing team and drove business growth by optimizing product strategies and expanding market share across key regions. My role involved aligning marketing efforts with business goals and developing strategies for long-term success.• Market Growth; Spearheaded the expansion of the IM Nail and Hip Fracture portfolios, resulting in 3X market growth and reducing excess inventory by $3M.• Portfolio Strategy; Developed and executed a 5-year strategic marketing plan, yielding $4M in new business acquisitions and strengthening market positioning.• Cross-Functional Leadership; Led a team of 7 marketing managers, boosting performance by 20% and driving significant market results.• Sales Support; Collaborated with the sales team to enhance product adoption, contributing to a 20% increase in global market penetration. Show less I was responsible for overseeing the strategy and execution of the hips product line globally. I worked closely with cross-functional teams and key stakeholders to achieve significant market success and reverse sales declines.• Sales Turnaround; Reversed declining sales in the Hip Oxinium product line, driving 25% annual growth and launching the R3 acetabular hip system, generating $10M in new revenue.• Market Leadership; Solidified market leadership with the R3 acetabular system, capturing 50% market share in key regions.• Surgeon Engagement; Secured key surgeon advocates, contributing to a 30% increase in product adoption within the first year. Show less In this role, I led the launch of critical medical devices, managing project timelines and ensuring successful product introductions to meet market needs.• Project Leadership; Managed the successful global launch of the Legion Revision Knee System and R3 acetabular hip system, delivering both projects on time and within budget.• Cross-Functional Coordination; Led project teams across engineering, marketing, and sales, improving product launch efficiency by 10%.• Clinical Impact; Delivered solutions that significantly improved clinical outcomes, contributing to 20% increase in product adoption. Show less I drove the development of innovative manufacturing processes and collaborated closely with R&D to ensure successful product commercialization.• Manufacturing Innovation; Led the development of spark plasma sintering for acetabular shells, contributing to successful commercialization.• Process Optimization; Implemented production process improvements that increased efficiency by 15% and ensured top-tier product quality.• R&D Collaboration; Worked closely with R&D teams to transition technologies from concept to market-ready products, contributing to product innovation. Show less

  • Senior director of global trauma marketing

    Apr 2013 - Aug 2019

  • Director of Trauma Marketing

    May 2010 - Apr 2013

  • Sr Global Market Manager-Hips

    May 2007 - May 2010

  • Sr. Project Manager - Reconstruction

    May 2006 - May 2007

  • Senior Development/Manufacturing Engineer-Joint reconstruction

    May 2005 - May 2006
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  ABB

  Dec 2019 - Sept 2022

  Director Product Management U.S. & LATAM--Industrial Segment

  In this role, I managed product portfolios across the U.S. and LATAM, leading market expansion and driving revenue growth. My expertise in product lifecycle management and operational efficiency allowed me to achieve substantial business results across both regions.• Revenue Growth; Increased OPEBITA from 5% to 19.5% by refining profit margins, optimizing product lifecycle, and managing underperforming business lines.• Customer Engagement; Implemented the Power Connections plan, increasing customer loyalty by 20% and achieving a 2% increase in market share.• Cost Reduction; Led a cost-saving initiative for Ocal products, resulting in $1M in annual savings through improved quality control and operational efficiencies.• Sales Leadership; Drove technical sales initiatives, contributing to a 15% increase in revenue globally by expanding market reach and enhancing client engagement.• Team Leadership; Managed a cross-functional team of 10 professionals, resulting in an 18% increase in profitability and team alignment. Show less

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  Miraclon Corporation

  Jan 2023 - now

  New Product Launch Director (Executive Consultant)

  As New Product Launch Director, I was responsible for driving the go-to-market strategy and overseeing the global product introduction of innovative products in the imaging and printing sector. My leadership ensured successful execution and alignment with business goals, achieving strong results globally.• Global Product Launches; Spearheaded the launch of 5 new products in the imaging and printing sector, contributing to a 13% increase in EBITDA and 11% growth in sales revenue year-over-year.• Process Optimization; Developed a standardized product introduction process, which led to 100% success rate in global product launches and a 20% reduction in delays.• Change Management; Led internal change initiatives that improved communication across teams, resulting in a 15% boost in employee engagement and productivity.• Strategic Reporting; Reported directly to the CEO and private equity board, achieving a 12% ROI and securing continued investment. Show less

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  Factor 7 Medical

  Oct 2024 - now

  Fractional Product Management & Operations Consultant

  In this role, I help clients in the MedTech, sector optimize product strategies, streamline operations, and drive revenue growth. My focus is on leading product portfolio management, enhancing go-to-market strategies, and ensuring alignment with corporate objectives to maximize business impact.• Product Strategy Consulting: Provided strategic consultation in product management, engineering, and sales, supporting clients across medtech, industrial, and consumer sectors with tailored market strategies.• Cross-Industry Expertise: Delivered tailored consulting services across diverse industries, leveraging deep expertise in product management, engineering, and market expansion to meet client objectives.• Executive-Level Collaboration: Worked closely with senior executives to align product vision and strategy, ensuring seamless execution, optimized resource allocation, and accelerated market adoption. Show less