Vicky Harahap

Experience

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  OZ Radio Jakarta, Indika FM, 87.6 Hardrock FM Jakarta

  May 2009 - Nov 2018

  Radio Broadcaster

  - Responsible for all elements of on-air programs such as, creating creative angle, writing, and producing.- Conduct interviews & building relationships with International & Local Artists, Clients & Government Officials.- MC for Company Promotional events, seminars & parties.- Prepared interesting interview questions to deliver entertaining, informative conversations.- Researched guests and conversation topics for well-informed questioning and coverage.- Utilized outstanding communication and relationship-building abilities to build rapport with guests.- Used broad-reaching presentation experience to host varied programs with confidence and professionalism.- Delivered well-crafted announcements precisely fitting allotted times. Show less

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  Yogrt Mobile App

  Jan 2014 - Jan 2015

  Copy & Content Writer

  - Used data to build strategies for targeting specific markets and consumer demographics.- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.- Delivered high-quality written content that was insightful, informative and entertaining.- Managed own workload efficiently to produce high-quality work within agreed deadlines

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  PT Conexus Solusi

  Feb 2017 - Nov 2018

  Marketing & Communications Specialist

  - Designed and oversaw marketing events for advertising, promotion and reputation development.- Created content to support key events and product launches, monitoring metrics to inform future strategy.- Developed client acquisition and retention strategies to maximize sales and marketing potential.- Monitored competitor activity to evaluate products, pricing and promotions.- Implemented detailed sales and marketing tactical action plan, detailing key initiatives to drive sales performance.- Collated consumer data for product preference analysis and campaign optimizations.- Wrote copy for advertisements, email communications and media used in advertising.- Liaised with stakeholders to identify key sales objectives and devise strategies to achieve goals. Show less

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  Pranala Cipta Berdaya

  Nov 2018 - Jan 2022

  Content Manager

  - Managed content across all platforms, including email and social media.- Provided editorial, creative and technical support to team members.- Consulted with clients to gather campaign details and identify business objectives.- Developed month-by-month content strategy around key product milestones.- Proofed and edited staff contents, articles and white papers to verify quality and adherence to industry standards.- Wrote and edited creative and technical content across various mediums to reach out to consumers.- Conducted consumer and market research to decipher target audience needs and habits.- Developed SEO-friendly templates to drive content creation and boost search results.- Investigated competitors and demographics to compare and evaluate best marketing techniques.- Designed, developed and implemented promotional campaigns across content platforms.- Tracked all website traffic generated by email, social media and digital campaigns to monitor traffic.- Implemented quality standards, systems and best practice approaches to content creation and branding strategy.- Handling Clients: @tokopediaparents, @newliveexperience @pospay.ig, @boxlivingindonesia, @heavenlyblushyo, @lacelle_id, etc. Show less

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  WireHire

  Jan 2022 - Dec 2022

  Digital Marketing Manager

  - Making strategy, planning, creating, developing and implementing effective marketing content through the digital ecosystems.- Monitored social media trends to remain ahead of competitor activity and deliver what consumers want.- Managed customer communications across social media channels, maintaining professional brand style and voice.- Managing and monitoring social media & marketing content campaigns and leads a small team to do research, write, edit, and supervising the editorial plans.- Analyzed consumer behaviors to develop targeted engagement strategies for increased brand awareness.- Created and delivered campaigns in line with targeted marketing strategy, ensuring first-class quality standards across all platforms.- Closely monitored campaign performance, adapting, innovating and optimizing's current marketing methods.- Identified partnership opportunities with key influencers to raise brand profile and awareness.- Devised and executed innovative creative copy, maximizing brand engagement and reach.- Demonstrated outstanding working knowledge of PPC, CRO, SEO and SEM techniques for complete marketing coverage. Show less

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  KrediOne

  Nov 2023 - Jun 2025

  Marketing & Branding Manager

  - Supervised the development of promotional and branding items (online and offline), ensuring alignment with brand standards.- Supervised all the advertisement and branding materials, aligned with the policy of the government authority, "Otoritas Jasa Keuangan", to attract more users and company revenues.- Assisted in website management, updating content and layout to ensure a user-friendly experience and support marketing goals.- Assisted in the application platform, updating content and layout to ensure a user-friendly experience, and support marketing goals.- Coordinated with marketing teams to align branding and promotional activities with overall strategic objectives.- Developed original graphic concepts for branding, including logos and marketing materials, enhancing corporate identity.- Monitored and reported on campaign performance, using data analytics to inform future marketing decisions.- Evaluated new marketing technologies and platforms, staying ahead of digital marketing trends.- Played a key role in rebranding, ensuring consistency across all marketing channels.- Managed a marketing team, providing leadership, direction, and training to enhance every member's performance and career growth.- Led and collaborated with the regional marketing team.- Devised strategy for increased user engagement through improved brand presence.- Championed the use of innovative technologies in marketing campaigns, staying ahead of industry trends and competitor activities.- Collaborated with external agencies to ensure cohesive branding across all marketing materials.- Developed and implemented comprehensive online marketing strategies to increase brand visibility across digital platforms.- Developed and implemented comprehensive offline marketing strategies to increase brand visibility across all platforms. Show less