Lauren Burchfield

Experience

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  Lauren King Photography

  Jan 2014 - Feb 2019

  Photographer

  • Market and advertise services to attract clients• Analyze and decide how to compose a subject• Use various photographic techniques and equipment• Capture subjects in natural light settings • Use photo enhancing software - Adobe Lightroom & Photoshop• Maintain a digital portfolio via Facebook and Pixieset

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  Eastman

  Mar 2017 - now

  - Connect with industry markets to understand needs and motivations to solve problems through primary and secondary research- Lead market research projects in amplify prospective opportunities, growth platforms, and/or other business sustaining activities.- Cultivate and maintain a network of industry resources to expedite knowledge base development.- Assess, map and segment markets to present a strategic view of new growth opportunities.- Recommend and lead appropriate strategies and methodologies to gain market insight that support and drive growth projects.- Translate various sources and research findings into concise findings, implications, recommendations.- Project management lead for consecutive platform projects. Show less • Played a critical role in executing annual meeting plans for multiple markets within Specialty Plastics platforms including medical devices, consumer durable goods, and packaging. • Managed roadshow coordination, video and literature development, and time-sensitive projects. • Reported and organized website analytics and SEO.• Planned and executed yearly calendar of events as part of a specialized team.• Jointly developed content for blogs and social media pages. • Collaborated with multiple departments to determine overall needs for Specialty Plastics markets.• Coordinated material testing for Tritan™ copolyester. • Provided support for global markets such as China, Latin America, and European regions. Show less

  • Marketing Communications Account Manager

    Mar 2024 - now

  • Market Insight & Strategy Representative

    May 2018 - Mar 2024

  • Marketing Communications Intern

    Mar 2017 - May 2018
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  LB Social Management

  Jan 2021 - now

  Social Media Manager