Emerald Jane Cruz-Buena

Experience

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  Universal Robina Corporation

  Jan 2007 - Dec 2011

  Export Associate

  - Deals and negotiates with strategic accounts in China and Taiwan. Also conceptualizes different strategies to deliver sales and meet required budget every month.- Develops and spearheads new product development projects on specific SKUs to penetrate major and mainstream supermarkets and hypermarkets.- Initiates projects and improvements to decrease costs and increase profitability.- Prepares pricing analysis, project briefs and launch plans to product development projects.- Supports promotional activities of the buyers by conceptualizing and producing merchandising materials.- Prepares and presents sales analysis, forecast and annual fiscal year budget reports.- Recommends Export Pricelist to new and existing buyers.- Penetrates new and untapped market. Show less

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  Canon Marketing Philippines

  Jan 2012 - Jan 2019

  - Spearheads the direction of the product life cycle of Canon PIXMA printer & consumables products, from analyzing the product roadmap, planning, pricing, forecasting, and marketing up to the product’s successor development or end of life.- Prepares annual and quarterly budget planning to ensure that the division achieves the company’s overall strategy and goals.- Provides product information and research to management by preparing short-term, mid-term and long-term strategies, sales forecast and action plans to achieve overall goals.- Collaborates with sales and marketing team in planning and executing sell-in and sell-out programs that supports to achieve monthly sales target and ultimately the annual goals.- Assesses market competition to ascertain current product standing and achieve brand share.- Analyzes and recommends pricing and promotions strategies in order to maintain competitiveness in the marketplace.- Works with demand planning and sales team to ensure proper forecasting, product availability and inventory control. Show less - Responsible for developing and implementing a nationwide comprehensive and tactical Trade, Merchandising and Event Plans & Programs to the Consumer Group Division that will yield maximum growth for specific product lines within the allocated marketing budget.- Heads the conceptualization and execution of attractive and effective merchandising display, on-ground events and activations, including dealer salesmen trade programs to achieve optimal sell-out in retail stores.- Monitors, analyzes and reports sales and product performance, customer feedback and competitive information in the marketplace.- Collaborates with various departments such as sales, finance, dealer partners and agencies to improve processes and/or address pressing concerns that ultimately aim to achieve the company’s goals.- Overall in-charge for the planning, managing and monitoring of third party service agencies to ensure proper compliance in service level agreements.- Provides motivation and mentoring to Trade and Events team, Product and Events Specialists. Show less

  • Product Manager

    Jan 2017 - Jan 2019

  • Asst. Marketing Manager

    Jan 2012 - Dec 2016
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  Globe Group

  Feb 2019 - now

  • Segment Marketing Manager

    Jan 2020 - now

  • Marketing Manager

    Feb 2019 - Dec 2019