Nikita Dudnikov

Experience

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  AB InBev

  Apr 2016 - Jul 2022

  Mobile App for Consumers with digital ordering, payment and rewards capabilities - BelgiumKey responsibilities:- Supporting the business requirement definition & identification of open points related to technology, process and legal;- Facilitating the brainstorm of ideas and solutions options. - Driving the assessment of potential partners- Supporting product owner in prioritisation of the backlog;- Regular reporting to Global VP on the achievements, progress of the product delivery Key achievements:- Combined PO and PM roles, user journeys for Rewards program were designed- Full functional and technical assessment of Rewards program in USA was executed- Fit-GAP exercise was implemented of EUR demand vs Global capabilities- Created and implemented WoW with internal dev team and Global dev teams- Managed necessary level of alignment with (SessionM) 3rd party vendor- Led strong internal delivery team and set-up Agile WoW- 100% delivery of planned scope until recent changes Show less

  • Product Manager - Consumer Rewards BEES

    Nov 2021 - Jul 2022

  • Digital Transformation Lead

    Feb 2021 - Nov 2021

  • Business Analyst

    Mar 2020 - Apr 2021

  • Scrum Master

    Oct 2019 - Apr 2021

  • Process Transformation & Change Manager

    Nov 2018 - Oct 2019

  • Financial Planning and Analysis Manager

    Sept 2016 - Oct 2018

  • Customer Service Specialist

    Apr 2016 - Aug 2016
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  SoftServe Business Systems

  Jun 2022 - Jan 2025

  Product Manager - Digital Customer Facing

  Pre-requisites:- Designed and validated the mission, vision and concept of consumer engagement stream (3YP)- Defined 1YP roadmap- Designed all user journeys and aligned with various stakeholders (Brands, Media, Trade Marketing, Sales, Rev Man, Commercial, Dev team)- Drove entire delivery cycle from the ideation to delivery & monitoring/reportingDeliverables:1) Scalable platform for multiple brands to launch configurable campaigns - Country: Belgium, Netherlands, UK, Canary Island - Duration: 2024 and further - Mechanic: Consumer purchases beer in stores, scans QR code and enters a chance to instantly win - prizes and/or participate in delayed draw mechanics to win big prize per campaign. App built in a scalable way to multiple mechanics, campaigns & countries - Stores: ±40K2) (MVP) platform for brand to launch digital campaigns - Country: Belgium - Duration: 1st July - 30th Nov - Mechanic: Consumer purchases Jupiler beer in stores, scans limited-edition pack and receives accumulatively great Prizes and entered into grand draw. The more you buy & scan - the more you win. - Stores: >10K - Business Goals: get new consumers via Media and Marketing POCM in Stores; Volume uplift;3) Always-On Offers Hub - Country: Belgium - Duration: 1st Oct - now - Mechanic: Single webapp which contains one centralised place for consumers where they can find all offers and bars where the one's are running. Brand & Marketing teams are launching Ads in Social Media which redirect users to our platform. Platform is flexible towards UI design reskin according to the Brand's creative needs - Stores: ±2K - Business Goals: acquisition of new consumers per campaign; define learning agenda and hypothesis of consumer behaviour, offers redemption increase4) Single offer-campaigns have been executed - POC (Jupiler, Leffe, Kwak, Victoriia) - Country: Belgium - Duration: 1st Apr - 1st Aug - Mechanic: Social Media Ads - Sign-in - Map with Offers - Scan QR code - purchase Show less

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  SoftServe

  Jan 2025 - now

  Associate Product Manager