
Timeline
About me
Vice President, Outside Sales
Education

Imd business school
-Marketing/brand development strategyimd (international institute for management development) - businMarketing/Brand Development Strategy

Arizona state university
-Bachelor of arts (b.a.) business/telecommunications/broadcasting/english major: business minorActivities and Societies: Student alumni assciation
Experience

Altria
Jan 1995 - Jan 2001Senior account managerRecruited, trained, and led world-class territory sales managers in a 2-state unit for the world’s largest tobacco company. Responsible for account management, strategy development, and trade program implementation. Increased share to achieve highest share of market within the region (77% market share in Unit). Fiduciary responsibility of over $6MM in company assets.

Pepsico - pepsi beverages company
Jan 2001 - Jan 2004Key account managerImplement sales marketing strategies, developed new business opportunities, and built partnerships in national & local HQ chain accounts. Negotiated annual agreements for display, space, equipment, and advertising programs. Created strategic quarterly business plans and annual P&L. Drove local market success at Wal-Mart by delivering programs that netted a +20pt share swing Recipient of the Great West business unit “Top Gun” award (2003) and recipient of Presidential “Circle of Excellence” Award for quarterly fast start performance (2004) for achieving category leadership at Wal-Mart, Harmon’s Grocery, and Associated Food Stores. Show less
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Jti (japan tobacco international)
Jan 2005 - May 2015Director of sales central statesKey Leader in driving company key account expansion and developing the sales management team. Created and implemented tactics & strategies to achieve company sales objectives. Managed largest volume region in U.S and increased region sales to record 652.7 MMU, representing 70% of total JTI USA volume (2009) of total Company volume of 1BN+MMU Geographic responsibilities included the following states: CA, OR, WA, NV, CO, NE, KY, TN, LA, OK, DE, CT, OH, IN, IL, NJ, WV, PA and VA. Hired, trained, developed and disciplined a team of 31 consisting of 4 Key account Managers, 5 District Managers, and 22 Sales Reps Developed and maintain strong business relationships with large regional - national convenience store chains and distributors, including Kroger, Murphy USA, Circle K, McLane’s and Core-Mark Show less

Boulder international inc.
May 2015 - Nov 2016Vice president, salesExecutive position responsible for developing and implementing a sales strategy in a newly formed U.S. e-liquid & vapor hardware company. Recruited & trained Key Account and Field Sales personnel to gain & grow distribution. A key stakeholder in the organization, reporting directly to the President and CEO to forecast sales & production strategies for a $2B international company. Gained key distribution at wholesale & retail to organically grow first year sales to $500,000.00. Established new distribution and retail coverage within 2 months to over 150 new accounts. Show less

Kt&g usa
Nov 2016 - Feb 2018Regional vp, westDirect sales operations in 18 states for the 5th largest global tobacco company. Create strategic plans to grow sales volume, strategically increase field sales presence, and enhance trade relationships with key accounts. Report directly to local & global Executive Management team to recommend strategies and forecast sales objectives within allocated budgets. Responsible for growing and protecting company sales of over $300 MM and 3.1 B units annually. Effectively grew field sales force from 8 to 22 territory manages by utilizing industry data to place sales coverage in areas of company strength and opportunity. Develop and maintain strong business relationships with large national chain stores and distributors, including gaining new distribution at 412 Dollar General stores, 29 Sam’s Clubs, and 2 McLane’s Divisions. Created and implemented state and localized programs resulting in KT&G year to date volume growth in key accounts including Discount Tobacco Outlet +20% YTD, McLane’s CA +240% YTD, Smith Wholesale + 88%, and HT Hackney TN + 20% YTD, and C-Store Imports +5% YTD. Show less

Kretek international
Feb 2018 - nowAbout usFounded in 1983, Kretek International, Inc. is a privately held distribution and marketing company with business concentrated in the specialty tobacco and OTP categories. Kretek’s mission is to continuously provide superior quality and value in a growing range of imported tobacco products and accessories, and personal products for its customers and consumers. Kretek International is the exclusive U. S. marketer and distributor of Djarum cigars, Dreams cigars, and DjEEP lighters. Kretek markets and distributes Voodoo Hookah tobaccos & accessories, Cuban Rounds Premium Cigars in Sealed Fresh 3-Packs, as well as Samuel Gawith and MacBaren pipe tobaccos, plus many other specialty tobacco products and accessories.Company detailsWebsitehttp://www.kretek.comHeadquartersMoorpark, CAYear founded1983Company typePrivately HeldCompany size201-500 employees Show less
Director of Retail Operations and Alternate Channels
Feb 2018 - nowRetail Operatations Manager
Feb 2018 - Sept 2019

Phillips & king
Aug 2022 - nowAbout UsSince 1906, Phillips & King is the leading distributor of specialty tobacco and accessories for smokeshops, independent retailers and liquor stores throughout the United States and US territories. With our expansive catalog of products and personalized service, we help retailers manage their business for smart growth and success.
Vice President - Outside Sales
Aug 2024 - nowNational Director of Outside Sales
Aug 2022 - now
Licenses & Certifications
- View certificate

Certificate of completion in achieving leadership success through people
American management association - View certificate

Certificate of completion in leadership and team development
American management association
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