Experience

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  Cooperativa colanta

  May 2012 - May 2013

  Community manager

  - Content creation and administration for different media of the company - Support to internal and external communication areas - Planning and execution of events - Press room management

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  Grupo mp

  Aug 2013 - May 2018

  Head of digital marketing

  - Leadership and consolidation of digital marketing area - Planning and implementation of strategies, campaigns, contents for the different digital media of the company - Participation and leadership of projects with different areas within the company - PQR administration with Konecta supplier - Budget and supplier management - Training and capacity-building to target audience - Data analysis and report building - Implementation of guidelines for payment platforms - Planning and execution of events - Team management: 15 people Show less

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  Universidad de antioquia

  Apr 2017 - Jan 2018

  Professor of communication

  - Counseling for students in practice stage - Review of functions, performance assessment - Regular meetings with head teachers

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  Pragma

  May 2018 - May 2019

  Senior digital estrategist

  Responsible for managing most relevant national and international accounts of the agency, leading every project by giving an approach focused on the end user and on the achievement of clients and company goals.- Account management: McCain, Nequi Panama and Pequeñín Colombia - Development of strategies for new businesses - Data analysis for insights development - Presentation of results and business opportunities to the client- Co-creation workshops with clients and end users - Trends presentation and articles writing - Leadership of technology projects, tenders and teams from different areas like creative, metrics among others Show less

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  El cañonazo transmedia

  May 2019 - Dec 2019

  Account and strategy manager

  Management of the content account of El Corte Inglés Spain, leading the brand's strategy in each of the proposals presented, content curation and narrative, transmedia proposals, contact with clients and influencers.

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  Protección s.a.

  Nov 2019 - Apr 2020

  Relationship stratergist

  Leadership of the relationship project with current and potential clients, through the lifting of lead nurturing and inbound strategies with Salesforce cloud marketing and agile methodologies.

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  Contactica

  Apr 2020 - Oct 2021

  Digital marketing strategist

  Design of digital strategies and improvements in the user experience for Grupo Triple-S in Puerto Rico. Participation in different new business for brands from Puerto Rico and the United States.

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  Globant

  Oct 2021 - now

  • Marketing Automation Lead

    Oct 2023 - now

  • Sr. Digital Marketing Specialist

    Oct 2021 - Nov 2023