
Timeline
About me
Putting Clients & Measurable Results First
Education

Vincennes university
1995 - 1997Broadcast sales/management & broadcast communications technologyBroadcast Sales and Marketing & Broadcast Technology

University of southern indiana
1992 - 1994Computer programming/psychologyComputer Programming
Experience

Old northwest broadcasting
Jan 1996 - Jan 1997On air announcerOn-Air announcer for WRBT-FM (Classic Rock) & WYER-AM (Real Country)

Wevv-tv
Jan 1996 - Jan 1997Audio director
Brewer media
Jan 1997 - Jan 1999Account executive
South central communications
Jan 1999 - Jan 2001Account executiveSold WJXA & WMAK radio advertising; two market-leading radio stations. Generated new business with an emphasis on local direct advertisers and non-traditional revenue.Non-traditional revenue focus; manufacturer direct, recruitment, food brokers, manufacturer cooperative advertising, and event marketing.

Nextmedia group
Dec 2001 - Apr 2005General sales managerLed the advertising sales effort of four Radio Stations. Directed account managers through key account management, customer relationship development, contract negotiations, and revenue growth. Provided sales team training, coaching, and mentoring. Designed, implemented, and adjusted various sales plans and programs for radio advertising.

South central communications
Apr 2005 - Jun 2006General sales managerLed the advertising sales effort of two Radio Stations. Directed account managers through key account management, customer relationship development, contract negotiations, and revenue growth. Provided sales team training, coaching, and mentoring. Designed, implemented, and adjusted various sales plans and programs for radio advertising.

Nextmedia group
Jun 2006 - May 2010General managerLed Radio market sales and business development functions for five Radio Stations across two suburban Chicago markets. Established #1 and #2 Rank among six NextMedia Chicago markets in revenue and cash flow.• Held P&L/budget responsibilities. • Directed departmental managers in two markets. • Developed Digital sales strategy from the ground up. • Provided multi-market team coaching, training, and development.

Entercom
Apr 2011 - Dec 2018Led the transition of inventory from United States Traffic Network to Entercom’s Traffic, Weather, Information Network. Managed complex inventory scenarios across all Entercom Radio Stations. • Led the sales effort of TWIN across 12 markets.• Trained and coached Sales Managers and Staff on selling an emerging platform. • Developed and implemented multi-market and cross-functional sales processes.• Drove new business development on all platforms.• Drove critical thinking on TWIN brand and product strategy.• Led the creative process, brainstorming, and design of multi-market advertising campaigns. Show less Led sales processes of top-rated Chicago radio stations WJMK-FM, WBBM-AM, WUSN-FM, and WSCR-AM. Directed company proprietary premium placement advertising network (INET/PPN). • Achieved revenue goals by developing, leading, and inspiring the sales team.• Established and executed a strategy to maximize assets and revenue.• Maximized advertising rate and inventory yield.• Recruited, trained, and managed Account Executive teams. • Partnered and led cross-functional collaboration to maximize revenue.• Developed customer focused advertising campaigns, across broadcast and digital media platforms. Show less
Director of Sales - Traffic, Weather, Information Netwok (TWIN) - Central Region
Aug 2018 - Dec 2018Sales Manager
Apr 2011 - Aug 2018

Cox media group
Dec 2018 - Apr 2021Director of salesLed all aspects of the execution of sales and sales operations for three market leading radio stations, KKBQ-FM, KTHT-FM, and KGLK-FM.• Led a team to develop custom integrated advertiser solutions and new revenue streams.• Maximized Local, National, Event, Digital, Healthcare and Custom Research Revenue.• Oversaw Integrated Sales Manager and Digital Sales Director revenue strategies.• Oversaw multiple Media Consultants.• Developed sales enablement systems and processes.• Identified and eliminated barriers to the sales process between the Media Consultant and client.• Developed and implement cross-functional sales processes for effective workflows. • Led annual budgeting and analysis.• Develop, execute, and adapt a business plan to overcome challenges. • Supply weekly, monthly, quarterly, and annual financial reports.• Led and coordinated all sales recruitment, training, development, and retention efforts.• Developed and maintained an enriched culture that excites and drives energy with low attrition. Show less

Veritone one
Feb 2022 - nowStrategistVeritone One is one of the world’s largest full-service performance-based audio advertising agencies, creating native and traditional ads for the world’s most recognizable brands. The agency’s expertise in media buying, planning and creative execution, coupled with its unmatched ability to track near real-time performance of advertisements through Veritone, Inc.’s proprietary aiWARE™ technology, enables Veritone One to deliver ads with unmatched effectiveness in a way that’s simple, scalable and trackable. Veritone One is a wholly-owned subsidiary of Veritone, Inc. (NASDAQ: VERI) and is headquartered in Costa Mesa, California. You can view us at: www.veritoneone.com Show less
Licenses & Certifications

Amazon ad sales pro
Amazon
Certified digital marketing consultant
Radio advertising bureau
Certified radio marketing consultant
Radio advertising bureau
Customer focused selling/radio
The center for sales strategy
Magical worlds wizard academy
Wizard of ads, inc.
Talent focused management
The center for sales strategy
The marketing pro
The center for sales strategy- View certificate

Seo: link building
LinkedinAug 2022 - View certificate

Seo: videos
LinkedinAug 2022 - View certificate

Digital marketing foundations
LinkedinJul 2022
Honors & Awards
- Awarded to Todd ElbrinkJoliet Area Young Professional of the Year Joliet Region Chamber of Commerce 2007
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