Todd Elbrink

Todd elbrink

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location of Todd ElbrinkHouston, Texas, United States
Followers of Todd Elbrink3000 followers
  • Timeline

  • About me

    Putting Clients & Measurable Results First

  • Education

    • Vincennes university

      1995 - 1997
      Broadcast sales/management & broadcast communications technology

      Broadcast Sales and Marketing & Broadcast Technology

    • University of southern indiana

      1992 - 1994
      Computer programming/psychology

      Computer Programming

  • Experience

    • Old northwest broadcasting

      Jan 1996 - Jan 1997
      On air announcer

      On-Air announcer for WRBT-FM (Classic Rock) & WYER-AM (Real Country)

    • Wevv-tv

      Jan 1996 - Jan 1997
      Audio director
    • Brewer media

      Jan 1997 - Jan 1999
      Account executive
    • South central communications

      Jan 1999 - Jan 2001
      Account executive

      Sold WJXA & WMAK radio advertising; two market-leading radio stations. Generated new business with an emphasis on local direct advertisers and non-traditional revenue.Non-traditional revenue focus; manufacturer direct, recruitment, food brokers, manufacturer cooperative advertising, and event marketing.

    • Nextmedia group

      Dec 2001 - Apr 2005
      General sales manager

      Led the advertising sales effort of four Radio Stations. Directed account managers through key account management, customer relationship development, contract negotiations, and revenue growth. Provided sales team training, coaching, and mentoring. Designed, implemented, and adjusted various sales plans and programs for radio advertising.

    • South central communications

      Apr 2005 - Jun 2006
      General sales manager

      Led the advertising sales effort of two Radio Stations. Directed account managers through key account management, customer relationship development, contract negotiations, and revenue growth. Provided sales team training, coaching, and mentoring. Designed, implemented, and adjusted various sales plans and programs for radio advertising.

    • Nextmedia group

      Jun 2006 - May 2010
      General manager

      Led Radio market sales and business development functions for five Radio Stations across two suburban Chicago markets. Established #1 and #2 Rank among six NextMedia Chicago markets in revenue and cash flow.• Held P&L/budget responsibilities. • Directed departmental managers in two markets. • Developed Digital sales strategy from the ground up. • Provided multi-market team coaching, training, and development.

    • Entercom

      Apr 2011 - Dec 2018

      Led the transition of inventory from United States Traffic Network to Entercom’s Traffic, Weather, Information Network. Managed complex inventory scenarios across all Entercom Radio Stations. • Led the sales effort of TWIN across 12 markets.• Trained and coached Sales Managers and Staff on selling an emerging platform. • Developed and implemented multi-market and cross-functional sales processes.• Drove new business development on all platforms.• Drove critical thinking on TWIN brand and product strategy.• Led the creative process, brainstorming, and design of multi-market advertising campaigns. Show less Led sales processes of top-rated Chicago radio stations WJMK-FM, WBBM-AM, WUSN-FM, and WSCR-AM. Directed company proprietary premium placement advertising network (INET/PPN). • Achieved revenue goals by developing, leading, and inspiring the sales team.• Established and executed a strategy to maximize assets and revenue.• Maximized advertising rate and inventory yield.• Recruited, trained, and managed Account Executive teams. • Partnered and led cross-functional collaboration to maximize revenue.• Developed customer focused advertising campaigns, across broadcast and digital media platforms. Show less

      • Director of Sales - Traffic, Weather, Information Netwok (TWIN) - Central Region

        Aug 2018 - Dec 2018
      • Sales Manager

        Apr 2011 - Aug 2018
    • Cox media group

      Dec 2018 - Apr 2021
      Director of sales

      Led all aspects of the execution of sales and sales operations for three market leading radio stations, KKBQ-FM, KTHT-FM, and KGLK-FM.• Led a team to develop custom integrated advertiser solutions and new revenue streams.• Maximized Local, National, Event, Digital, Healthcare and Custom Research Revenue.• Oversaw Integrated Sales Manager and Digital Sales Director revenue strategies.• Oversaw multiple Media Consultants.• Developed sales enablement systems and processes.• Identified and eliminated barriers to the sales process between the Media Consultant and client.• Developed and implement cross-functional sales processes for effective workflows. • Led annual budgeting and analysis.• Develop, execute, and adapt a business plan to overcome challenges. • Supply weekly, monthly, quarterly, and annual financial reports.• Led and coordinated all sales recruitment, training, development, and retention efforts.• Developed and maintained an enriched culture that excites and drives energy with low attrition. Show less

    • Veritone one

      Feb 2022 - now
      Strategist

      Veritone One is one of the world’s largest full-service performance-based audio advertising agencies, creating native and traditional ads for the world’s most recognizable brands. The agency’s expertise in media buying, planning and creative execution, coupled with its unmatched ability to track near real-time performance of advertisements through Veritone, Inc.’s proprietary aiWARE™ technology, enables Veritone One to deliver ads with unmatched effectiveness in a way that’s simple, scalable and trackable. Veritone One is a wholly-owned subsidiary of Veritone, Inc. (NASDAQ: VERI) and is headquartered in Costa Mesa, California. You can view us at: www.veritoneone.com Show less

  • Licenses & Certifications

    • Amazon ad sales pro

      Amazon
    • Certified digital marketing consultant

      Radio advertising bureau
    • Certified radio marketing consultant

      Radio advertising bureau
    • Customer focused selling/radio

      The center for sales strategy
    • Magical worlds wizard academy

      Wizard of ads, inc.
    • Talent focused management

      The center for sales strategy
    • The marketing pro

      The center for sales strategy
    • Seo: link building

      Linkedin
      Aug 2022
      View certificate certificate
    • Seo: videos

      Linkedin
      Aug 2022
      View certificate certificate
    • Digital marketing foundations

      Linkedin
      Jul 2022
      View certificate certificate
  • Honors & Awards

    • Awarded to Todd Elbrink
      Joliet Area Young Professional of the Year Joliet Region Chamber of Commerce 2007