Experience

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  Deakin university india

  Sept 2010 - Jun 2012

  Coordinator business develpment and marketing

  Worked as a Coordinator ( Business Development and Marketing) for Deakin University India operations.

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  Lg electronics

  Jun 2014 - Mar 2018

  Marketing manager

  1. Marketing Campaign Management: Planned and executed ATL/BTL marketing campaigns, analyzing outcomes and managing outdoor/in-store visibility across various outlets for improved customer experiences.2. Market Mapping & Competition Tracking: Conducted comprehensive market mapping, tracked competitor activities, and ensured adherence to Visual Merchandising (VMD) guidelines for consistent brand presentation.3. Store Development & Channel Communication: Led the development of new stores (LG Best Shop, MBO, RSS, Modern Trade) and managed communication across multiple sales channels, including MBO (GT), MT, and RR.4. Vendor & POS Management: Oversaw the production and distribution of point-of-sale materials and managed vendor relations, ensuring efficient and cost-effective execution of BTL/ATL activities.5. People Management: Managed Shop Floor Executives (SSEs) by handling hiring, compliance, target achievement, and training programs to enhance productivity and minimize business losses. Show less

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  Havells india ltd

  Mar 2018 - Mar 2023

  Manager - sales operation (channel marketing group)

  Lead a team of over 40 members, fostered a collaborative environment that encouraged innovation. Responsible for the continuous development of Influencer program briefs, working with stakeholders and creative teams to drive effective engagement.Implemented comprehensive customer awareness strategies across various platforms, including mobile apps, email, SMS, and roadshows. They oversaw targeted campaigns for emerging markets, leveraging data analytics to optimize performance.Connected directly with retailers, & provided visibility into ₹3,000 crore in annual secondary sales, informing strategic decisions.Executed nationwide marketing campaigns, managed budgets, and developed training materials for the sales team. Drove ₹400 crore in annual retail sales, designed in-house applications for operational efficiency, and automated the promoter journey. Additionally revamped the retailer application to improve user experience and engagement. Show less

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  Livguard

  Mar 2023 - Apr 2024

  Category manager

  1. Category Management & Strategy: Managed a ₹2100 Cr product portfolio in Home Solutions and Automotive Batteries, driving a 30% YOY sales growth through strategic category management, including product development, pricing, and promotion.2. New Product Introduction & Go-to-Market: Developed and implemented SOPs for new product introductions, GTM strategies, and PSI planning, ensuring efficient launches and market penetration.3. Revenue & Profitability: Monitored top-line revenue and bottom-line profitability, identifying new business growth dimensions to enhance both revenue and margin performance.4. Annual Operating Plans (AOP): Developed and tracked category-wise AOP and Advertising & Promotion (A&P) plans to align with profit objectives and overall business goals.5. Loyalty Program Management: Launched and managed the LivExpert loyalty program for garages and electrical contractors, achieving 40% month-on-month growth in activations and accumulation through multi-channel campaigns.6. Multi-Channel Campaigns: Led the planning and execution of Email, SMS, mobile app, telemarketing, and offline activation campaigns, driving customer engagement and loyalty.7. Vendor & R&D Coordination: Collaborated with vendors and R&D teams to align product development with market demands and category strategies, ensuring competitive offerings. Show less

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  Shree cement ltd.

  Apr 2024 - now

  Senior manager influencer marketing, brand & strategy

  Influencer Marketing StrategyMarket research initiativesCommunity and Digital SolutionsBusiness analystNew product development