Experience

• 

  Nomura securities

  Jun 2008 - Aug 2008

  Research analyst intern

  Prepared a case study on the power industry, making comparison with it in Singapore and China.

• 

  Newland shanghai

  Jun 2009 - Aug 2009

  Research analyst intern
• 

  Sun island resorts, shanghai

  May 2010 - Mar 2016

  Executive assistant to the president's office / deputy sales & marketing director of the group

  - Report to President’s office to align sales, marketing and business strategies for Group’s businesses, including Sun Island (integrated wellness resort) & the Mahota brand (healthy lifestyle)- Lead a 5-persons sales team which covers setting sales KPI for the Group’s business with annual product, price and packaging plan and business development strategies formulation and execution for target clients and establishing effective sales channels.- Lead a 5-persons marketing team that covers the Group and each brand’s E-commerce, collaborations, channels distribution, media relations, event management, internal communications, branding and advertising. - Set up clear milestones and measurement systems, monitoring effectiveness of investment and constantly course-correcting to ensure maximum ROI.- Manage in-house creative team to conceptualize brand, marketing materials, product placement and production quality control to support sales and marketing team. Vet all marketing collaterals to ensure brand image is consistent and cohesive. - Set up the 020 team to drive traffic online & offline, focusing on targeting new guests through marketing campaigns and customer's experience and retention. (operating the Tmall & Wechat) - Focus on digital marketing by establishing branding and viral marketing through analyzing market insights thereafter employing social media tools & user-friendly website management as well as SEO, SEM strategies. - Maintained good relations with media, KOLs and industry peers to constantly update about brand's progress and launches. - Evaluating market landscape and monitoring changes in market dynamics and in-depth analysis will be carried out and strategies will be fine-tuned.- Focus on BD by identifying and establishing cross industries collaborations to expose Group’s brands so as to drive incremental revenue and brand advocacy. - Planned more than 30 events annually for extensive brand exposure and experiential for targeted clientele. 收起

• 

  Resonance china

  Apr 2016 - now

  Associate engagement director

  - Lead a team of 11 persons to manage the following brands social accounts: Albert Heijn, Air Mauritius, Chevron, Elizabeth Arden, NutraCare, TOMS, Turkish Airlines, Pull&Bear and Lux*- Manage team to ideate competitive social media strategies and sustain high quality of execution across all media channels, including prompt and effective crisis management. - Work closely with strategist, research team and chief account head to pitch social and digital ideas for clients and provide digital insights.- Plan social campaigns with different media deployment (KOLs, media buy, live show etc) to build client’s social presence and to recruit followers. - Work with vendors for multiple H5 productions and assist clients in sourcing, developing and managing social CRM to drive E-commerce sales from social channels. - Maintain good relationships with lifestyle KOLs for social activation. - Work with vendors for multiple H5 productions and assist clients in sourcing, developing and managing social CRM to drive E-commerce sales from social channels.- Organize, manage, and quality control third parties to develop client social and digital assets.- Manage and mentor team by identifying capabilities and weaknesses, facilitating job learning to achieve efficient time management and client management.- Establish great client relationships and actively facilitate the flow of communications between client, team and vendors. 收起

• 

  Prime group international

  Jan 2017 - now

  Group branding director