Los Angeles Business Journal Feature Los Angeles Business Journal Oct 2016 Many people judge a company based on the quality of its décor, and pricey Herman Miller chairs are often key elements for well-heeled businesses – or those aiming to appear as such.While many companies pay as much as $1,000 for a brand-new ergonomic Aeron chair, furniture supplier Beverly Hills Chairs has figured out a way to offer the same product at half the price.The Westwood business has carved out a niche by acquiring the chairs from companies going out of business or… Show more Many people judge a company based on the quality of its décor, and pricey Herman Miller chairs are often key elements for well-heeled businesses – or those aiming to appear as such.While many companies pay as much as $1,000 for a brand-new ergonomic Aeron chair, furniture supplier Beverly Hills Chairs has figured out a way to offer the same product at half the price.The Westwood business has carved out a niche by acquiring the chairs from companies going out of business or downsizing, refurbishing them, and reselling them to other firms across a variety of industries. Beverly Hills Chairs expanded its product offerings over the summer to include sit-stand desks and last month it hired two additional staff members, bringing its total to eight.Ryan Sacks, the company’s managing director, said he couldn’t believe how much demand there was for the chairs when he joined the firm three years ago.“I was blown away by how popular it is and how much office furniture really costs,” Sacks said. “It’s a one-time buy for many people and I realized that if we were able to knock off 40 to 60 percent … we had something going.”The Aeron chair, which features woven fabric and a shape that helps people distribute their weight evenly, is by far the company’s biggest seller, with prices ranging from $499 to $679.While new orders often take four to six weeks to deliver from the manufacturer and other traditional retailers, Beverly Hills Chairs said it has been able to gain market share by delivering clients the same chair in what it characterizes as mint condition in a couple of days.When Sacks joined the business, the company mostly sold Aeron chairs through Craigslist. Beverly Hills Chairs grew by creating an e-commerce website and reaching out to a swath of potential customers, both sellers and buyers, through online advertising and referrals. Customers include a range of businesses, including talent agencies, large law firms, and tech startups. Show less