Experience

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  Arenas espm

  Jan 2018 - Jan 2019

  Diretor de arte

  In a collaborative spirit, I have conceptualized innovative campaign ideas with various partner brands, including McDonalds, and agencies like Agência África. My ability to think creatively and strategically has been instrumental in developing campaigns that capture audience attention and drive brand engagement.

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  Socci full digital brasil

  Mar 2019 - Jul 2019

  Design intern

  As a designer, I have crafted a diverse range of creative assets, including social media posts, printed and online editorial materials, billboards, landing pages, advertisements, and more. My expertise lies in crafting visually compelling and effective designs that resonate with target audiences and achieve marketing goals.

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  Deploy - digital marketing

  Feb 2020 - Mar 2023

  • Conducted desk research, user research, and developed personas to ensure user-centric design solutions.• Validated and prototyped solutions using low and high-fidelity wireframes and interactive interfaces.• Conducted usability testing, surveys, and competitive analysis to refine designs and enhance user experience.• Developed user journeys, designed interactive interfaces, and ensured alignment with business strategies and technical constraints.• Led projects involving wireframing, prototyping, and user research for clients such as RedHat, Captable, and others. Show less

  • Product Designer (UX&UI)

    Jan 2021 - Mar 2023

  • Brand and Marketing Designer

    Feb 2020 - Jan 2021
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  Self-employed

  Jan 2021 - now

  Ux/ui freelancer

  As a freelancer, I’ve worked on a diverse range of projects, including landing page optimizations, website design, user research, interviews, prototyping, wireframing, and reviewing user flows. I’ve also designed complete apps from scratch, ensuring seamless user experiences throughout.

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  Taqe

  May 2023 - Jun 2024

  • Led the design and implementation of seamless transition processes between product and technology teams, ensuring efficient collaboration.• Drove the identification of new opportunities for digital products, supporting growth and competitive advantage.• Conducted thorough reviews of the company’s product portfolio, identifying and addressing issues to improve user experience and market positioning.• Fostered collaboration between product, technology, and other departments, promoting clear communication, idea exchange, and a more efficient development process.• Leveraged user research and insights to uncover opportunities and guide product roadmap development.• Played a key role in enhancing the company’s growth and competitive edge through effective product coordination and design expertise. Show less • Designed Taqe’s new candidate platform with intuitive UX, incorporating research and personas for a seamless user experience.• Optimized workflows and communication between product and tech teams to enhance development efficiency.• Identified opportunities for new digital products and communication strategies through market research.• Contributed to Taqe’s growth and competitiveness through user-centric design and market insights.• Advocated for new digital product opportunities within the company. Show less

  • Senior Product (UX/UI) Designer

    Jan 2024 - Jun 2024

  • UX/UI Designer

    May 2023 - Jan 2024
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  Valere

  Sept 2024 - now

  Senior product designer

  Valere is a leading company in AI software development, where I lead the design of user-centric solutions for enterprise clients, taking projects from concept to final implementation:• Develop high-fidelity prototypes, user flows, and detailed design specs• Review existing UI/UX to understand features, flows, and identify improvements• Design UI wireframes and UX diagrams for smooth task flows and transitions• Collaborate with product teams to create engaging customer journeys and ensure frontend consistency• Guide product decisions and align them with client goals• Lead design reviews, ensuring quality and consistency across products• Translate stakeholder requirements into product architecture• Serve as the main design contact across projects, advocating for design objectives and best practices• Contribute to user research and usability testing when neededIn addition to my design responsibilities, I also:• Co-created and implemented a new design and handoff process to improve workflow efficiency• Defined the roles and responsibilities and expectations for junior, mid-level, senior and lead UX/UI and Product Designers• Established clear criteria for designer career progression, outlining the skills and contributions needed for promotions and new opportunities within the company Show less