Experience

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  Sony music entertainment

  Mar 2003 - May 2004

  Press promoter

  Writing press releases, organizing press conferences, promotion of the cast’s releases both national and international, close contact with the main artists, journalists and promotion of concerts and tours.

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  Deckdisc

  Jun 2004 - Nov 2004

  A&r assistant

  Management of Tambor Studio’s staff and equipment, payment and hiring of studio musicians, scheduling of recordings, analysis of demo tapes. Responsible for sending publishing information and making the contact between label and factory, making sure all the information is correct.

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  Sony music entertainment

  Nov 2004 - Mar 2007

  Press promoter

  Setting up press conferences, writing press releases, taking care of the artist’s image in the media in general and promoting tours and CD releases. The whole international cast (over 200 artists) and national cast (56 artists) are held by the press promotion office.

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  Na moral produções

  Feb 2005 - Feb 2007

  Executive producer

  Responsible for assisting both artist and manager in this music production company, accompaning artist on tour, press promotion and tour production.

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  Playdo ab

  Apr 2007 - Dec 2008

  Pr and marketing

  Responsible for Marketing and PR campaigns as well as producing textual documentation, translation and Terms & Conditions documents.

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  Live nation luger creative partnerships

  Jun 2008 - Aug 2010

  Freelance production assistant

  Freelance jobs as production asssistant in festivals such as Where The Action Is, Accelerator and Way Out West. Also Artist Manager at Sweden Rock Festival.

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  Tv4

  Mar 2009 - May 2011

  Scheduler

  Channel scheduler for some of TV4 Networks biggest channels. Responsible for the fine tuning of the channel before broadcasting managing programming for shows, commercials and editorial assets.

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  Viacom

  Jun 2011 - Jul 2015

  Senior programming manager youth & music northern europe

  Working with the programming of MTV's channels in the North Of Europe (Sweden, Norway, Finland, Denmark, Holland, Belgium, Germany, Poland and Swizterland). Working also with the Content Window Strategy as brand manager for the new platform sales deals.

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  Svt

  Jun 2014 - Jul 2014

  Brazil expert

  Brasilien Expert during live broadcasting for FIFAs 2014 World Cup. Commenting live the events during the five weeks event in Brazil.

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  Sony music entertainment

  Oct 2015 - Mar 2017

  Senior key account manager

  Responsible for business partnership contact with Spotify, Apple Music, Google (+YouTube), Tidal, Deezer and Soundcloud.Creative marketing campaigns and out of the box projects. safe keeping Sony's prioritized releases have the best possible exposure. Pitching innovative campaigns. Making sure both sides of the partnership are performing to its fullest capacity.

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  Spotify

  Mar 2017 - Jan 2019

  Strategic media planning for Video and non-music content on Spotify. Part of the global strategy team, Music. Initiating opportunities for content merchandising within the company and working closely with R&D. Developing business content strategy for markets and following through with them. User-focused and data-based strategy with expertise within music, video and podcast. Staying ahead of the curve on where the business is going by being a part of the team developing new merchandising opportunities for content in the app. Show less

  • Content Programmer LatAm - Music Team

    Jan 2018 - Jan 2019

  • Video and Non-Music Programming Manager

    Mar 2017 - Jan 2018
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  Spotify

  Jun 2019 - Oct 2020

  Music programming manager

  Worked in the global team with merchandising, editorialising and packaging music across the whole platform, focused on new innovative products for internal and external use. Lead for the content programming strategy for partner platforms (gaming, smart speakers, etc) in over 100 partner platforms for Spotify including Sony PlayStation 5, Sonos, Garmin, Samsung, Marshall and more. Reviewing catalogue for new opportunities across all genres and working closely with the editorial teams in all markets. A/B testing and shipping new products in partner platforms and developing new business opportunities. Analysing quantitative and qualitative data to validate and find new content and product hypothesis on a global level. Show less

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  Universal music sweden

  Oct 2020 - Mar 2023

  Head of strategy

  Head of strategy and commercial sales focused on revenue and market share delivery through innovation and marketing. Responsible for the partner and account management team creating and implementing sales and new business strategies. Market share and sales driven responsibility for the whole range of products. Leading a team that over delivered in all metrics goals. Creative marketing campaigns, sales strategy and innovative thinking while safe keeping Universal's prioritized releases have the best possible exposure. Developing strategy for own driven revenue implemented and exponentially grew delivery of revenue of these new products. Strategic campaigns to improve performance of products with user experience as priority. Head of partner relations and implementation of innovative within catalog products through marketing. - Increased market share for streams of over 3% in a mature market.- Positive market share turnover after years of downtrends.- Doubled own generated streaming revenue 2 years in a row.- Established catalog strategy and generated 30% catalog benchmark uplift.- Strategy advisor for the ABBA Voyage project.- Advisor for the diversity and inclusion framework and goals.- Implemented SEO strategy and metadata optimization generating 25% revenue uplift. Show less

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  Epishine

  Feb 2024 - now

  Senior account executive