Shirley Hon

Experience

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  The University of Applied Sciences HTW Chur

  Jun 2006 - Nov 2008

  International Advisor

  Fachhochschule Graubünden (FHGR), based in the picturesque region of Graubünden, Switzerland, offers a wide array of academic programs in fields such as architecture, engineering, media, technology, IT, business, and tourism. While at FHGR, I crafted and executed a strategic marketing plan for the BSc. Tourism Program, lectured Economic Leveling Courses to undergraduates, supervised the team for "House of Switzerland 2008" at the Beijing Olympics focusing on Lucerne's image, and contributed to the expansion plan for the Far East markets for Canton Graubünden. Show less

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  FHGR Institute for Tourism and Leisure ITF, University of Applied Sciences

  Jun 2006 - Nov 2008

  Project Manager
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  United Nations Global Compact

  Oct 2010 - Aug 2012

  Public Relations Manager

  The United Nations Global Compact is a strategic policy initiative for businesses committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labor, environment, and anti-corruption. As part of this initiative, I established the Global Compact Multinational Club and successfully recruited over 10 Fortune 500 companies and organizations, including SINOPEC, CNOOC, CNPC, COSCO, China Development Bank, and BASF. I participated in significant projects at both headquarters and local levels, such as the Blueprint for Corporate Sustainability Leadership, Guidance for Businesses in Conflict-affected and High-risk Areas Pilot Project, CEO Water Mandate, and Child Rights & Business Principles Initiative. Show less

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  China Environmental Energy Holdings

  Mar 2013 - Mar 2020

  VP

  China Environmental Energy Holdings is a leading diversified conglomerate in China. During my tenure, I took on diverse roles to drive the company's growth. This included serving as Marketing Manager at Kunlun Red Star Energy, expanding global trades with partners worldwide. I also managed the Kunlun Red Star Women's Hockey team, establishing it as the first non-North American team in the Canadian league. In business development for China New Media Group, I secured content deals with major firms like Viacom. I oversaw project development for Changping New Town in Beijing, creating winter sports hubs. Additionally, I managed key relationships with partners such as China Development Bank and international embassies. Show less

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  Golden Gates Group Ltd. Hong Kong

  Apr 2020 - Apr 2022

  President & Co-founder

  Golden Gate Group Limited is a Hong Kong-based consulting firm that advises luxury consumer brands on entering the Chinese travel retail market. The company helps international brands from Switzerland, Spain, Italy, the USA, and France profile target customers, develop tailored marketing strategies, determine optimal pricing, and build out e-commerce capabilities to successfully establish a strong presence in this rapidly growing market.

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  BIMI Holdings Inc.

  Aug 2022 - Aug 2024

  CMO

  BIMI Holdings Inc. is a leading healthcare technology company providing patient-centered services and wholesale pharmaceuticals and medical devices. As Chief Marketing Officer at BIMI Holdings Inc., I I executed successful non-deal roadshows, spearheaded the relationship with the 30-million subscriber China Duty Free Group, developed a strategic marketing plan for the supplements business, and orchestrated brand promotions and new customer acquisitions through initiatives like opening a showroom in Singapore. This multifaceted experience allowed me to leverage my expertise in marketing, corporate governance, and strategic planning to support the company's expansion. Show less

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  United Womens Sports NIL Agency

  Nov 2024 - now

  Co-Founder