Rhonda Locke

Experience

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  Employment National

  Jan 1998 - Jan 1999

  Marketing Manager
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  TAFE Queensland

  Jan 2003 - Jan 2005

  Sales and Marketing Manager
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  Great Barrier Reef Marine Park Authority

  Sept 2005 - Apr 2007

  Communication and Marketing Manager

  Managed the Townsville-based Federal Government Authority’s Communication Program, leading a team of 15 media, marketing, graphic design, communication and publications staff for the Great Barrier Reef Marine Park covering a reach of the Queensland coast from the far northern tip south to Bundaberg and including all islands within the Marine Park’s catchment.

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  Sequel PR

  Apr 2007 - Dec 2007

  Senior Account Manager

  Managed multi-million dollar accounts for award-winning Brisbane-based mid-sized Public Relations consultancy. Responsible for media, marketing and reputation management for Australian organisations including Greyhound Australia, Integral Energy, Brisbane City Council, Meridien (property developers) and Australian Reef Pilots and Helicopters. Responsible for whole of marketing and communications functions for Daydream Island Resort and Spa.

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  Brisbane City Council

  May 2008 - Jan 2010

  Marketing Operations Manager / Principal Marketing Strategist

  Managed Marketing Operations across Brisbane City Council, Australia’s largest Local Government Authority. Primary liaison with Lord Mayor’s Office for approval of all marketing and communication collateral produced across Council.Delivered important efficiencies across Council marketing activity to create significant savings, including:• Development of system to deliver online Work in Progress reporting across the more than 100 marketing staff working in Council. • Development and delivery of marketing induction program for new team members• Leading the strategic agenda for the engagement and ongoing professional development of of the more than 100 marketing staff working in Council• Acting as the primary liaison and manager for all supplier agencies to Council including strategic advertising, graphic design, master media buying marketing communications, and community engagement.• Development of strategy for relocation of City Hall staff and suppliers. Show less

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  Unitywater

  Feb 2010 - Jul 2010

  Brand Campaign Manager

  Contracted to manage the brand launch of new Sunshine Coast and Moreton Bay regional area water and sewerage business, Unitywater. Developed integrated marketing communication campaign for the business which ran in market from April – July 2010. Responsible primarily for the external brand advertising but worked closely on all aspects of the brand including internal communication, the account (bill) development – including look and feel and legislative requirements and policy, uniforms, signage, office fit out, stationery, sponsorship and corporate collateral. Show less

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  Spare Ticket Pty Ltd

  Sept 2010 - Aug 2017

  Director

  Developed award-winning world-first event connection hub. Spare Ticket was a platform created to buy, sell and share tickets to concerts, festivals, shows, tennis, cricket, footy, theatre and more. Launched December 20, 2010, SpareTicket.com.au did not charge fees to buyers or sellers and did not allow mark ups on tickets eliminating the opportunity for ticket scalpers to profit from another artist's event.

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  Aurizon

  Jun 2011 - May 2013

  Manager, Marketing and Communication

  The role was responsible for managing the customer-facing marketing communication, corporate marketing and branding functions for Top 50 ASX-listed freight transport company Aurizon - formerly known as QR National. Based in the Brisbane head office, this position was initially responsible for managing advertising, marketing communication collateral across the enterprise, campaign management, the rebranding of assets across Australia and developing a strategic approach to brand across the whole of business. The position transitioned to become focused on customer acquisition and retention strategies. with direct responsibility for tender proposals and all customer marketing communication materials. Show less

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  OPTALERT Pty Ltd

  Jun 2013 - Oct 2017

  General Manager Marketing

  The role was responsible for managing the marketing function, seeking revenue opportunities and managing the brand for emerging Australian technology company Optalert. Although the business started in the mining and transportation industries, while employed at Optalert the company increased their global reach to work with the airline industry, automotive manufacturers, railways, professional sport and clinical trials within the pharmaceutical industry.

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  Unlocke Creative

  Nov 2017 - now

  Director

  Strategic sales and marketing advice, content creation, product development and launch strategies for a variety of companies including residential and senior living provider, LDK, leading retail brand Price Attack, tech safety company JointAction and investment company PWF. In 2018, Australian fintech company Timelio contracted me to rebrand and reposition their company to better target their market and create a digital marketing strategy to target direct investors, fund investors and supply chain buyers. I have also consulted on rebranding, product marketing and go-to-market strategies for RACV-owned Intelematics, developing a global marketing strategy for their new SAAS and MAAS product suite. Show less

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  McCorkell & Associates

  Jun 2019 - Jan 2021

  Head of Melbourne

  I was in the fortunate position of leading the Melbourne McCorkell team delivering excellent service for valued clients including Xero, Thermo Fisher Scientific, Australia Post, Equip Super, AIG and John Wiley & Sons.

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  Deafness Forum of Australia

  Feb 2021 - now

  Vice Chair
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  Price Attack

  Dec 2022 - now

  Franchise Owner

  Hair and beauty retail and in-store salon

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  BWN Coffs Coast

  Oct 2024 - now

  Committee Member