Melanie Stanton

Experience

• 

  OLA-Adventures

  May 2007 - Aug 2015

  Business Owner

  A tour operator based in the heart of South America organizing bespoke tourism packages to the Galapagos Islands & mainland Ecuador. Sales generated through Google PPC advertising & social media. Successful personnel management was essential, as travel guides had complex & varying itineraries. Time management & working well under pressure, whilst still upholding maintaining excellent customer service was key.

• 

  McKenzies Fitness Studio

  Apr 2013 - Sept 2015

  Business Owner & Managing Director

  A 500m2 fitness studio based in Quito's business district, both marketing and excellent customer service combined with social media advertising played an important role in gaining a greater portion of a very competitive market. A careful strategic marketing plan has made this a successful company which I’m proud to say is still running today.

• 

  Academia Cotopaxi

  Aug 2015 - Aug 2019

  Business & Communications Coordinator, The ONE Institute

  Led the Digital Marketing for Academia Cotopaxi’s Language Institute, ensuring new revenue streams & developing and implementing a successful marketing plan. Storytelling, creating engaging content, managing a WordPress website and dealing with both Google PPC & paid social. The use of a CRM and Google Analytics became key in improving the company’s desired results. Secured important corporate contracts and increased the annual revenue by 17%.

• 

  Broadplace

  Dec 2019 - Jan 2022

  Digital Marketing Account Manager

  A Google Premier Channel Partner agency, worked closely with business owners to push boundaries & help grow their businesses through platforms such as Google Ads, Microsoft Ads, Facebook/ Instagram & LinkedIn and reporting these results on a monthly and quarterly basis through Google Looker studio reports. Additionally I worked with SEO to improve the ranking, visibility & CTR. Working with precise, measurable goals allowed me to accurately strive for growth & success, this was enhanced by a multi-channel approach, the measurement of analytics, through Google Analytics & accurate conversion tracking, through Google Tag Manager. Wrote technical blogs on Digital Marketing best practices and uploaded these to Broadplace’s website using a WordPress CMS and increased engagement with the use of tools such as Semrush. Experience in hospitality, travel & leisure, financial services, construction & e-commerce industries, such as: fashion, homeware, lighting, original art & office supplies. Show less

• 

  ChannelAdvisor

  Jan 2022 - Sept 2023

  Client Strategy Manager - Digital Marketing

  The #1 channel management vendor in the world & with EMEA customers worth an estimated $1.7 trillion in value. Worked with large retail companies across the UK, US, Europe & Australia. Attention to detail and leveraging the use of data from Google Analytics was key in driving growth for retailers as well as improving their cost efficiency in a competitive economic climate. Created & optimized campaigns in platforms such as Google Ads, Microsoft Ads, Facebook/Instagram and with retail media platforms such as Amazon and Zalando. Within Amazon I worked with Sponsored Products, Brands, and Display campaigns and with keyword, product & category targeting. Within Google Ads I worked with Search, Shopping, P.Max & Display campaigns and automated bidding strategies to drive a higher ROAS. The companies I worked with had an avg. monthly spend of £100k in the following verticals: fashion, beauty, home & garden, nutrition, health, consumables & consumer electronics. I led user growth initiatives to drive a 120% increase in annual revenue for a luxury fashion brand with an avg. monthly spend of £50K by managing their PPC marketing campaigns across 5 countries. Show less

• 

  Ocubis Ltd

  Sept 2023 - Mar 2024

  Digital Marketing Manager

  Slashed the cost per acquisition & increased revenue by focusing on Hubspot & Google Analytics 4 data to better understand user engagement and increase the number of new customers. Attention to detail was crucial whilst managing campaigns across Google Ads, Meta & LinkedIn for the following privately owned luxury businesses: Wilderness Reserve, Pavilion.Club, Thunder Aviation & Yoxman. Wilderness Reserve, the largest of these companies, has just had its best January on record with an increase of 36% in revenue compared with last year, surpassing £1M in accommodation revenue in 1 month. Show less

• 

  Rithum

  Jun 2024 - now

  Account Strategy Manager, Digital Marketing & Retail Media

  Pushing boundaries to help leading retailers grow their business through digital marketing. Rithum’s platform allows you to connect with 420+ global marketplaces and retail sites while synchronising inventory across all of them.