
Mona Nikkila Ebenezer
Project Intern

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About me
MS Marketing @ Purdue University
Education

Purdue University Daniels School of Business
-Master of Science - MS MarketingActivités et associations :Krannert merit based scholarship holder, A lifetime member of Beta Gamma Sigma (BGS)

Anna University
-Bachelor of Engineering - BE Civil Engineering
National Institute of Technology, Tiruchirappalli
-Master of Business Administration - MBA Business Administration and Management, General
Experience

ARAVIND EYE CARE SYSTEM
Jan 2018 - Jan 2018Project Intern• Evaluated the non-clinical skills of employees, submitted a report based on my study.• Designed an employee training program.

Indian Institute of Management Tiruchirappalli
Jan 2019 - Jan 2020"Impact Evaluation & Improvement of Service Delivery in e-SEVAI Services Centers of Tamil Nadu, India"• Surveyed public awareness level of e-SEVAI (digital government services) by collecting voice of customers (Voc). Identified the challenges faced by different service agencies.• Studied the workflow at the common service agencies and identified the root causes for delay in each transaction• Analyzed the scope for additional services in the e-SEVAI portal to meet the needs of the urban and rural regions of Tamil Nadu state, India• Designed questionnaires to study the transaction costs in e-SEVAI centers and to assess the satisfaction level of the users• Constructed a base e-SEVAI service quality model Voir moins
Research Assistant
Jan 2019 - Jan 2020Intern
Jan 2019 - Jan 2019

Helmer Scientific
Jan 2023 - Jan 2023Digital Marketing Consultant (University Project)1. Exploratory Research & Analysis: Conducted in-depth research on the Specialty Pharmacy Ecosystem, leveraging google trends, ads and analytics, voice of customer (Voc) to provide actionable insights that shaped the product launch strategy.2. Content Creation & Customer Engagement: Developed a comprehensive strategy to drive awareness, created 30 tailored content pieces, and designed a 6-month social media calendar aimed at increasing brand visibility and engaging potential customers.
Licenses & Certifications

BEC Vantage
Cambridge Assessment EnglishJan 2014- View certificate

Google Analytics for Beginners
GoogleAug 2021 - View certificate
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Google Analytics Certification
Google Digital Academy (Skillshop)Apr 2025 - View certificate

Google Ads Search Certification
GoogleJun 2022 
Advanced Product Marketing
LinkedInMay 2022- View certificate

The Fundamentals of Digital Marketing
GoogleApr 2022 
Product Marketing Foundations
LinkedInMar 2022- View certificate

Group 2.Social Behavioral Research Investigators and Key Personnel
CITI ProgramSept 2022
Honors & Awards
- Awarded to Mona Nikkila EbenezerBeta Gamma Sigma Member - BGS is an international business honor society that recognizes the top 10% of undergraduate students, top 20% of graduate students, and all doctoral candidates from business schools accredited by AACSB
Languages
- enEnglish
- hiHindi
- taTamil
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