Edwin Dirghantara

Experience

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  Kao Corporation

  Feb 1994 - Oct 1998

  Responsible for driving sales through category product planning and execution at modern trade key accounts, as well as, gathering and prioritizing product and customer requirements, and working closely with Key Account Manager and Brand Manager. Reports to the Director of Sales.Key Responsibilities• Be an expert on Kao product categories, as well as competitor's products• Define the product strategy and roadmap at each key accounts.• Responsible for SKU count for line and SKU productivity using Space Management (Spaceman) software.• Data analysis• Develop sales tools and collateral• Training sales on assigned category Show less Reporting to Product Development Director and responsible for :•Functionally operating various stages of New Product Development (NPD) process to create innovative, differentiated products/solutions with clear differentiable consumer benefit. •Working with cross-functional teams to convert consumer insights into business opportunities and exhibiting technology led entrepreneurship with an ability to create unique (first to market) product ideas that differentiate from existing competition. •Application of domain knowledge (formulation/technology transfer) to convert ideas into final product as per the intended design. Show less

  • Sales Support Chief

    Jun 1995 - Oct 1998

  • Product Development Executive

    Feb 1994 - May 1995
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  PZ Cussons

  Nov 1998 - Jan 2000

  Key Account Manager

  Report directly to Sales Director. Responsible for managing key accounts, maintaining a long term relationship with key accounts (Hero Group and Indomaret) and maximising sales opportunities within them.Duties include:- Develop strategic account plan in order to achieve sales target for Hero Group and Indomaret- Focusing on growing and developing existing accounts, together with generating new business- Act as the key interface between key accounts and all relevant divisions- Lead regular formal business meeting with each account- Maintain and update account profile (evaluate document partnership, ensuring all activity is recorded accurately on database). Show less

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  Sara Lee

  Feb 2000 - Jul 2003

  Reporting directly to Sales Director. Oversee 2 distributors and 9 districs which spreaded in 2 (two) regions : Jakarta and West Java.The sales force consist of 4 District Managers, 1 Key Account Manager, 11 Sales Supervisors, 1 Account Supervisor, 40 Salesmen and 10 SPGs. Responsibilities :- Establishes sales objectives by creating a strategic sales plan and quota for each districts in support of national objectives.- Prepare monthly reports that provide sales figures to corporate leaders, as well as reports that forecast expected future sales. - Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.- Evaluate market trends and gather competitive information, identify trends that effect current and future growth of regional sales and profitability. - Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures. Show less

  • Regional Business Manager

    May 2001 - Jul 2003

  • Key Account Manager

    Feb 2000 - Apr 2001
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  Philips Lighting

  Aug 2003 - Dec 2005

  - Reporting directly to the General Manager of Lighting Division and dotted line to ASEAN Channel Development Manager in Philippine.- Lead the Best Partner Program (BPP) team consist of Sales and all supporting departments (Marketing, Supply Chain, Finance, Legal). The mission is to solidify Philips leadership in Indonesia lighting market by redefining its go to market strategy and resources needed and through greater collaboration with the right business partners (distributors).- Asses and analyse current channel structure and set the strategy to redefine it into 5 (five) sales channels.- Working with the team to identify, assess and recruit both existing and new strategic partner organisations (distributors). - Formalize business partner agreements that reflect the strategic agreement, responsibilities and opportunity targets.· Monitor and modify the opportunity qualification process with business partners toensure the Opportunity Pipeline is matched to Philips proposition. Show less - Reporting directly to the General Manager of Lighting Division and dotted line to ASEAN Sales Training Manager.- Working closely with Sales Managers and HR Manager to identify, assess, recruit and train existing and new Distributor Business Development Specialist (DBDS) to be placed at 45 distributor offices across Indonesia.- Lead the internal TTT certification process for all level of both existing and new sales team members referring to the regional standard. The certification will entitle them to become trainer for distributors' sales team.- Lead the deployment of training for all distributors sales team across Indonesia. Show less

  • Channel Development Manager

    Jan 2004 - Dec 2005

  • Sales Training Manager

    Aug 2003 - Dec 2003
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  PT Sepatu Bata Tbk.

  Jan 2006 - Oct 2006

  Brand Trading Manager

  - Report directly to President Director.- Managing a Business Unit consist of 10 people which handle 15 distributors across Indonesia. This distributors sell Bata products to independent shoes stores (outside Bata retail stores). - Provide customized products to industries.- Participate in tender (goverment/private).

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  Independent Consultant

  Nov 2006 - Nov 2011

  Leadership & Sales Development Specialist

  Working independently and/or collaborately with other consultants/institutions to provide customized modules/curriculum for leadership and sales development program for clients like Astra Management Development Program (AMDI), Binus Business School, Beiersdorf Indonesia, Sara Lee, Multi Indocitra Tbk, Alfa Minimarket, BFI Finance, BAT, Hoka Hoka Bento, Jasa Marga, Bank Mega, etc.

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  PT Schneider Indonesia

  Dec 2011 - Dec 2014

  Country Learning & Development Manager

  I'm part of the global Learning & Development team, reporting directly to VP Learning & Development Asia Pacific based in Hongkong. PT Schneider Indonesia has almost 5,000 employees spreaded in Commercial Office Jakarta, 5 (five) factories in Greater Jakarta Area and 3 (three) factories in Batam.Responsibilities :- Acts as the Local L&D Account Manager ensuring one face of L&D at local stakeholders level – HR and Business stakeholders within Indonesia with a special focus on Business needs.- Understands the local challenges and strategic directions and facilitates the competency gap identification and co-designs learning strategy/plan with relevant HRBP or businesscounterpart.- Contributes to making Schneider Electric a learning organisation, working to service level agreements and ensuring the highest standards of customer satisfaction.- Ensures that L&D in the country is a business resource recognised by the HR and Business leaders for being a business development & continuous improvement resource.- Translates operational needs into appropriate training and development, by creating, maintaining and improving a Learning and Development offer centred on individual and managerial excellence aligned with business needs and ambitions.- Create, maintain and improve the country L&D offer and catalogue, regularly review the training providers and update the content as necessary, including instructor led training, blended training and e-learning.- Designs and develops training and development programmes in line with business needs- Adapts and tailors training and development programmes which are designed globally in other parts of L&D Solutions to be appropriate for local delivery- Ensure use of standards, processes and tools developed by the Global and APAC L&D Solutions team. Show less

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  Independent Consultant

  Jan 2016 - now

  Chief Fun Officer

  SeriouzFun is a LEARNING ORGANIZER.We are the first Indonesian consultant who specialize ourselves in using experiential learning method and tools to transform any corporate events into learning events. We leverage the Power of Play in learning to move people and organization to higher level of performance. For that purpose, we design engaging, creative, versatile and practical activities, games and business simulations tailored to tackle our client’s specific needs.

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  Imparta

  Jul 2017 - now

  Associate Faculty

  I provide professional service to Imparta clients in Indonesia (and ASEAN) for training, business coaching and consulting on project based. I'm a Certified Trainer of Imparta's flagship modules Creating Customer Value (CCV) and Negotiating Customer Value (NCV).