Ari Yeganeh

Experience

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  National Australia Bank

  Jan 2012 - Apr 2012

  Actuarial Analyst

  Life Insurance- Advanced financial modelling in Prophet to project future cash flows used for valuation- Monthly reporting of policy liabilities and capital adequacy to senior management- Designed and audited advanced Excel models used in quarterly/yearly reporting

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  PHD Australia

  May 2012 - Aug 2013

  Data & Insights Analyst

  I worked on a variety of interesting projects with clients in banking, FMCG, aviation and telecommunications sectors.- Analysing and modelling large digital data logs and presenting back to clients on optimal strategies and actionable insights to maximise marketing ROI.- Developing bespoke statistical models from client data to aid in decision making in regards to workforce planning, customer segmentation and channel planning.- Pitching in-house model to new clients and managing billings for existing clients- Creating, improving and automation of reporting standards using Excel/VBA. Show less

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  Quantium

  Aug 2013 - Feb 2016

  Quantium is a unique business using data, analytics and technology to enable clients to create new and sustainable sources of competitive advantage.Day to day I was involved in supporting client's digital marketing and strategy teams as well as my own team of analysts.- undertaking deep dive analysis of market and customer trends- formulating customer segmentations to drive targeted media- developing predictive models to drive better customer engagement- client and project management regularly working on client site- managing and developing direct reports Show less

  • Analytics Lead Consultant

    Nov 2014 - Feb 2016

  • Analytics Consultant

    Aug 2013 - Nov 2014
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  EBay

  Mar 2016 - Mar 2017

  Analytics & Insights Manager

  eBay is Australia's largest and most visited online store.Forming part of the in-house marketing team in Sydney my role involved:- undertaking deep dives into two key channels: Email marketing (CRM) and Paid internet marketing with the aim of increasing customer engagement and purchase rate with eBay- working closely with marketing managers to monitor their KPIs and make optimisation recommendations to hit financial targets- deep dive into performance of campaigns and recommending optimisations to drive higher engagement and revenue growth- building automated reporting suites to enable marketing managers to identify opportunities for growth in their channels and address sub-par performing campaigns Show less

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  Valocity Limited

  Aug 2018 - Aug 2020

  Head of Analytics & Data Science

  Valocity is a fin-tech start-up challenging the status quo in the lending industry.Reporting to the Chief Data Officer, my role involved:- Building market leading analytical solutions; from conception to productionisation- Managing and developing a team of data scientists and analysts in Sydney and also remotely- Supporting the business strategy through the identification and prioritisation ofanalytical tasks in the Australian, New Zealand and India Valocity businesses- Investigation of requirements, potential new data sources which would lead to solution improvement and/or new solution design Show less

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  Self-Employed

  Aug 2020 - May 2021

  Data Analytics Consultant

  Leveraging almost a decade of experience in marketing, financial and risk analytics, I help organisations:- Understand their Customers: Lifetime Value modeling, demographic analysis, segmentation modeling.- Increase Revenue: Attribution modeling, A/B testing, personalisation of marketing funnel.- Build Reporting & Visualisations: building one off and automated reporting in Tableau & Power BI.- Create Predictive Models: end-to-end modeling solutions from data inception to scoring.

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  The Purpose Project - Australia

  Aug 2020 - Jan 2024

  Co-founder

  The Purpose Project is a for-purpose social enterprise, created and driven by young people, for young people. Our Vision is for every young Australian to have meaningful work that is important to them and consequential to the world. 🌎Currently 1 in 3 young Australians are unemployed or under-employed. 1 in 2 have no clear direction and 1 in 4 are disengaged in their studies.We deliver evidence-based programs in high schools and universities to inform students about the future of work, connect them to a mission that's meaningful to them and equip them with the skills and mindset they'll need to thrive. Show less

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  Atlassian

  May 2021 - now

  Atlassian has been in the top 100 best places to work list in many categories and it's easy to see why!I work with intelligent, growth minded and kind people all across the world on a daily basis to help improve Atlassian's product offerings and unleash the power of every team - all 200k+ organisations (and growing) worldwide.

  • Principal Data Scientist

    Oct 2022 - now

  • Data Scientist Contractor

    May 2021 - Oct 2022