Cindy Malaab

Experience

• 

  Banque Libano-Française

  Jul 2014 - Aug 2014

  Intern

  Worked in the finance department at the head office.

• 

  Choueiri Group

  Sept 2015 - Aug 2019

  Marketing Media Coordinator

  - Plan the marketing strategy of both Magazines: Noun and Le Commerce du Levant- Deliver material including press releases and product placements to Noun and Le Commerce Du Levant- Manage all print ads from clients and advertising agencies on a monthly basis- Organize and place ads on both magazines- Deal with the printing press to finalize the magazines production- Organize marketing campaigns for both magazines with other medias including television and radio- Coordinate and control media booking reservations- Prepare meetings between Pressmedia and both magazines on a yearly basis- Handle social media pages of Noun magazine Show less

• 

  HOLDAL Group

  Sept 2019 - Sept 2022

  Marketing and Promotion Coordination:- Assist in the execution of marketing campaigns for each brand (Phyto, Mustela, Hormeta, Beesline, Linette, Juvamine) according to the Marketing plan calendar in a timely manner.- Assist in conducting market research on competitor’s activities- Responsible for preparing all promotional activities and event materials such as invitation cards, gifts, advertising material and decoration in coordination and close follow up within- the house marketing team- Ensure all merchandising material and visuals are ready for pharmacy POS animation campaign and follow up with concerned parties for on-time installations.- Coordinate and follow up closely with the sales team on pharmacy POS animation schedule in order to book the monthly plan.Brand Visibility:- Ensure all posters and visuals are updated in the POS according to brand’s guidelines and implement necessary changes during specific campaigns.-Communicate with suppliers concerning the marketing tools to ensure that the guidelines of the brand’s marketing plan are being respected.Sales Team Coordination:- Coordinate and follow-up with the Sales team regarding promotions and new launches- Escalate any customer complaint or product complaint to concerned brand ownersDigital Marketing & Influencer:- Create Facebook & Instagram content editorial for Mustela & Phyto on a monthly basis.- Manage and respond to all the inquiry received from Facebook & Instagram followers on products, prices and other requests.- Monitor Facebook and Instagram competitions and send the winner’s gift in a timely manner.- Send gifts to influencers to create brand awareness on social media.Reporting & Expenses:- Compare and maintain offers and quotations for marketing activities..- Prepare quarterly and yearly presentations on all marketing activities for each brand to report to suppliers. Show less

  • Brand manager Perfumes & Cosmetics

    Nov 2021 - Sept 2022

  • Brand Manager

    Aug 2020 - Dec 2021

  • Marketing Coordinator

    Sept 2019 - Aug 2020
• 

  Shiseido

  Oct 2022 - Feb 2023

  PR and Marketing Executive
• 

  HOLDAL Group

  Feb 2023 - now

  Marketing Manager

  Brands: Lancôme, Yves Saint Laurent, Armani, Viktor & Rolf, Valentino, Prada, Ralph lauren, Mugler, Azzaro, Diesel & Cacharel.