Isabel Florence Conroy

Experience

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  TransTech LLC

  Jun 2007 - Dec 2007

  Technical Recruiting Coordinator - Intern

  Organized promotional activities and attended career fairs to attract new talent. Performed full-life-cycle recruiting, including; identification, sourcing, and qualification, of professionals for open positions.

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  Toyoda Machinery USA

  Jan 2008 - Aug 2009

  Performed analysis based on industry sales reports (trend and competitive) so that I could forecast best available distribution networks for key products based on sales figures.Coordinated all aspects of trade shows and attended trade shows to ensure a positive outcome (largest 10,000 sq ft booth at IMTS). Negotiated, worked with, and provided direction to vendors to ensure projects were completed in a timely bases and held them accountable for agreed upon deliverables. Designed brochures, flyers, ads, mailers and other print materials using Adobe Photoshop and InDesign.Maintained company website using Adobe Dreamweaver; including updates, new page designs and page redesigns. Executed SEO (Search Engine Optimization) program for toyoda.com. Moved toyoda.com from page 10 to page 1 on Google for selected keywords within 7 months of program implementation. Developed keyword list, landing page layout ideas and evaluated PPC (Pay-Per-Click) campaign, then edited campaign as necessary. Analyzed website performance using Google Analytics to determine optimal ad placement. Implemented social media to company advertising plan. Designed capabilities and functions for salesforce.com. Show less

  • Marketing Coordinator

    Jan 2009 - Aug 2009

  • Marketing Assistant

    Jan 2008 - Jan 2009
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  Prince Castle

  Oct 2009 - May 2010

  Marketing Coordinator - Contractor

  Implemented marketing activities and standards for the Prince Castle and Silver King Refrigeration brands. Created technical and non-technical marketing materials. Coordinated customer specific events for trade shows, conventions, and seminars for McDonald's, Wendy's, Taco Bell and other major quick-service chains.

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  Sodick, Inc.

  May 2010 - May 2015

  Marketing Manager

  • Led marketing department, overseeing budget and corporate branding implementation.• Orchestrated successful trade show presence.• Optimized marketing budget allocation through data-driven decision making, resulting in improved ROI across various campaigns and initiatives.Was part of the Show Committee with the AMT (Association of Manufacturing Technology). The committee made decisions for all aspects of putting on the second largest show in America, IMTS (International Manufacturing Technology Show). Show less

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  Converged Technology Professionals Inc.

  May 2015 - Sept 2015

  Director, Marketing - Contractor

  • Developed and executed comprehevive marketing strategies, boosting brand visibility.• Implemented custom, tailored events for sales prospecting, boosting prospect engagement.

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  Kwatro Marketing

  Sept 2015 - Feb 2017

  Marketing Consultant

  • Analyzed client needs to develop tailored marketing strategies, resulting in measurable business growth.•. Created marketing business plans and collateral to align with plans focused on paid media (Google Ads, and various social media platforms).

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  VIMANA

  Feb 2017 - Jan 2019

  Senior Marketing Manager

  • Developed strategic marketing content to pivot and elevate the VIMANA software brand in the industrial supply/manufacturing business segment.• Rebranded from Manufacturing System Insights to VIMANA, enhanging market presence.• Managed website, SEO, paid media, and social media, achieving significant online presence.• Organized key industry events, increasing brand awareness and executive visibility.• Implemented Account Based Marketing (ABM) for strategic accounts, conducting in-depth target account research and analysis to tailor marketing approaches for omnichannel campaigns.• Coordinated with white label partners to effectively position company software, ensuring alignment with partner objectives and marketing demands.Co-developed successful ‘Big Data’ Conference at the International Manufacturing Technology Show (IMTS), showcasing thought leadership in the IIoT sector. Show less

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  MC Machinery Systems Inc.

  Jan 2019 - Oct 2020

  Marketing Manager

  • Led North American marketing, rebranding strategy, and new website launch. • Managed a multi-million dollar budget.• Directed an internal team and external partners (advertising agency and paid media agency), developing integrated marketing and communication strategies across all channels.• Elevated brand presence through strategic social media, paid media, events, PR and automated email marketing utilizing Salesforce Pardot.• Tracked projects using JIRA, ensuring alignment and timely completion of projects and tasks within the team. Show less

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  Pregis

  Nov 2020 - Apr 2022

  Brand Marketing Manager (Product Manager)

  • Led international marketing for three business units, aligning strategies to achieve sales goals and product commercialization.• Created product road-maps, defined product vision and objectives, ensuring alignment with business goals and customer needs.• Conducted market and competitor research, reported on results and implemented strategies to remain ahead of the competition.• Managed marketing teams and agency for paid media advertising, ensuring cohesive messaging and enhanced brand presence.• Leveraged data-driven insights to optimize product performance and adjust tactical plans for maximum impact.• Developed strategic marketing plans, positioning products as effective solutions by crafting compelling messaging and leveraging marketing assets.• Managed marketing budgets, leveraged data-driven insights to optimize product performance and adjust tactical plans for maximum impact.• Fostered strategic partnerships with channel partners, distributors, and retailers, creating integrated marketing programs to expand market reach. Show less

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  Medline Industries, LP

  Apr 2022 - now

  Senior Marketing Manager, Consumer (Program Manager)

  Oversees Medline’s Nationally Branded Consumer Packaged Goods (CPG) Program within the Distributed Products Division. This includes managing supplemental benefits programs for Medicare Advantage, Medicaid, and Special Needs Plans, as well as integrating CPG/OTC products into the post-acute care space. Leads the execution, adjustment, and monitoring of projects to ensure alignment with the overall program strategy and business objectives. Collaborates with cross-functional teams to track project workflows and report on outcomes. Acts as the key liaison between sales/account management teams, customers, and vendors to ensure successful program implementation. Show less