Anoop Suresh, MS

Experience

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  Kashyap Constructions Pvt Ltd

  Jan 2010 - Feb 2011

  Digital Marketing Executive
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  Anantha Limited UK

  Mar 2012 - Mar 2013

  Digital Marketing Manager

  Headed a team of 12 members comprising Web developers, UX/UI engineers, Content Writers and Business Development Managers.Devised and implemented strategies for SEO, PPC, social media and email marketing to increase website traffic and leads.Managed the team in developing keyword-rich content, designing and testing of Landing pages for effective conversions Tracked and evaluated returns on investment, with our campaigns on Google AdWords, Bing ads and Facebook advertising.Implemented many on page lead acquisition strategies by implementing pop ups and lead magnets.Increased engagements and retention rates by effectively implementing personalized email marketing and remarketing strategies.Key Contributions• Fine-tuned search engine marketing performance through Text ads, Display ads, and Video ad Networks• Refined and improved web traffic using effective SEO strategies.Projects: 1. http://www.anantha.co.uk/ Show less

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  KIMBERLITE SOFTWARES PRIVATE LIMITED

  Apr 2013 - Feb 2015

  Digital Marketing Manager

  Provided oversight to a team of 8 members which included the web developers, UX/UI engineers, content writers and Business development managers.Analyzed website requirements of clients and provided web promotion solutions using Search Engine Optimization, Social Media Marketing, and Search Engine MarketingOptimized website to increase organic traffic by effectively implementing on page, off page and content marketing strategies.Developed and fine-tuned meta tags, managing link-building campaigns and SEO standards for usability design and codingFixing technical errors which includes 301/302 redirects, 404 errors (broken links). Improve page speed by optimizing images and removing unwanted plugins and JavaScript.Designed and built effective paid advertising campaign strategies on Google ads, Facebook and LinkedIn advertising channels that generated high quality leads. Developed a monthly content calendar. Posted engaging and high quality content to the website every month and optimized it for high organic rankings.Increased retention and engagement rates from churned customers by creating personalized email marketing campaigns using Mailchimp automation tools.Utilized Photoshop, HTML and CSS for designing newsletters, banners and landing pages.Key ContributionsImproved website traffic by 50% and secured leads of over 200 per monthImproved traffic and conversions from mobile and tabletsEffectively contributed to increase leads through E-mail marketing and PPCIncreased website organic and social media trafficProject: • www.worldofchemicals.com • World Of Chemicals Mobile App (Android & IOS)• www.kimberlitechemicals.com• www.kimberlitesoftwares.com Show less

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  The Himalaya Drug Company

  Mar 2015 - Aug 2016

  Digital Marketing Specialist

  Headed a team of 6 members in the development and implementation of e-media advertising & PPC marketing strategies using Google ads, Bing ads, and Facebook advertising platforms. Performed link outreach, directory submissions, guest blogging, blog optimization, and optimized Google business listings.Detailed website audit and technical analysis. Fixed duplicate meta tags and content, broken links, internal link optimization. Other accomplishments and achievements included:Implemented effective SEO strategies, including on-page optimization, off-page optimization, link building, and technical audits using various SEO tools. Improved overall rankings for all the websites. Evaluated the effectiveness of user-behaviour, website traffic, and conversions using web analytics tools to understand and improve marketing strategies. Optimized website content with high-quality keywords. Hands-on experience in using SEO tools such as WebCEO, SEMrush, Moz, Ubersugest, Aherfs, and Raven marketing tools.Developed and implemented effective affiliate marketing and email marketing automation strategies aimed at driving sales and conversions to the website. Analyzed data using Microsoft Power BI and Tableau by creating visualization dashboards to understand key metrics and implement better data-driven marketing strategies. Generated over 2.5 million in product sales via our e-commerce stores.Implemented cross channel marketing by selling the products on marketplaces like Amazon, eBay, and more.Key ContributionsIncreased Google AdWords and Facebook Ads conversions by 100%Increased traffic and conversions from mobile and tablets by 50%Effectively contributed to increase leads through E-mail marketing and PPCIncreased mobile app downloads via organic, paid and social media marketingProjects: www.himalayastore.comwww.himalayadirect.comwww.himalayawellness.comwww.himalayababycare.comwww.himalayausa.comwww.himalaya.kyHimalaya Mobile App (Android & IOS) Show less

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  Vitarock.com

  Jan 2017 - May 2018

  Digital Marketing Specialist

  Oversaw a team of 8 members web developers, designers, project managers & content writers. Performed keyword research using Google keyword planner, Uber suggest, and MOZ. Other accomplishments and achievements included:Re-engineered multiple Magento e-commerce websites and PPC advertising accounts. Fixed technical SEO issues (404, 301/302-page redirects, broken image links, replacing broken links). Optimized the website using schema markup to rank for snippets.Implemented effective SEO, PPC, social media, and content marketing strategies to increase website traffic and conversion rates.Was responsible for developing personalized email marketing and marketing automation strategies to increase customer engagement and retention using Mailchimp and HubSpot.Increased brand awareness through display ads and remarketing using Google ads & Facebook advertising.Generated online sales via effective google shopping campaigns by optimizing product feeds for multiple countries.Designed infographics to increase brand awareness by posting on blogs & social media accounts.Key Contributions• Increased conversions with AdWords & Facebook ads by 100%• Effectively contributed to increase engagement and retention, through email marketing automation & remarketingProjectswww.vitarock.comwww.vitarock.ca Show less

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  OutReach Media

  Dec 2018 - Apr 2021

  Senior Digital Marketing Manager

  Headed a 10-member team, overseeing complete PPC operations both in-house and overseas. Conducting training, monthly review meetings, and ensure in achieving campaign goalsManaging over 100+ PPC accounts with total monthly budgets of over $200K. Other accomplishments and achievements include:Launched effective campaigns on Google ads, Bing ads, Facebook, and LinkedIn advertising. Geo-Fencing and Programmatic advertising using the Acquisio platform.Generated over 1 million sales with various paid advertising campaigns on Google shopping, search, display, Facebook ads and LinkedIn advertising.Strategically implementing SEO strategies and improving website rankings with on-page, off-page, link building, and content optimization.Managing and optimizing social media accounts for clients on Facebook, Twitter, LinkedIn, and Pinterest. Creating a content calendar, schedule posts, and events, boosting promotions.Day-to-day work includes onboarding new clients, discovery calls, ad designs, monthly & biweekly performance overview calls, and reporting. Show less

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  Commport Communications International, Inc.

  May 2021 - now

  Digital Marketing Manager

  Developing and implementing robust digital marketing strategies for SEO, PPC, Social Media, Content and Email Marketing.Improve organic traffic by optimizing website with on page and off SEO optimization, technical SEO, content and link building.Design ad copies and run ads on paid advertising channels like Google ads, Facebook and LinkedIn advertising. Measure campaign success via KPIs and smart goals.Write and post engaging content on our blogs, social media channels everyday to keep our audience engaged with our various content formats like guides, whitepapers, infographics, videos, and more. Focus on lead generation. MQL and SQL leads. A/B testing.Complete monthly website audits to track our current keyword rankings, backlinks, on page and technical errors and fix the errors as reported by the auditResearch, identify and implement new keywords and content ideas to improve our organic page rankings.Improve website speed and core web vitals by fixing the UX/UI errors of the website and continue to improve overall customer experienceKey achievements:1. I was awarded as one of the best performer by our company for the year 2021, 2022 and 2023 by achieving some great results with my marketing strategies and increasing sales by 25% YoY.2. Improved keyword ranking for 150+ keywords in less than 8 months and achieved Google 1st page rankings for 50 keywords.3. Increased leads via SEO and paid advertising by 40% in the last 3 year.4. Improved website speed and security which in turn increased our website leads, ranking, session duration and engagement from our prospects 5. 60% increase in engagement rates across our social media profiles on LinkedIn, Facebook, Twitter, Pinterest, Instagram, Threads and YouTube.6. Implemented video marketing strategies to create engaging animated and whiteboard videos on our products and services. Which improved our YouTube and other social video engagement rate by 60% Show less