Andre Veilleux

Experience

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  Desjardins General Insurance Group

  Dec 2004 - Jul 2015

  Provided leadership for the achievement of DGIG growth objectives in the Western regions for all brands, most particularly leveraging DGIG partnership with Western Financial Group in quest of new business opportunities; This included the development of a P&C insurance offer in the broker network and to support and champion the growth of the Western Direct Insurance brand (WFG’s network & private label direct offers) Led a multi-disciplinary team in the successful opening of a worksite and call center infrastructure in Calgary to support all the local DGIG business functionsPlayed an integrator and advocacy role for all employees and business functions in the Western regionPlayed a liaison role for DGIG as representative in the Western region with industry, regulators, other Desjardins components, DGIG business partners and suppliers, while supporting DGIG business development and prospecting effortsAchievements:Launched the DGIG personal insurance offer in the Western brokerage network in December 2012Opened the new DGIG worksite in Calgary in February 2013, 20k square feet of office space to house DGIG Sales and Service CCC, all of DGIG corporate and business teams, and Claim’s CCC Show less Provided leadership for DGIG with regard to P&C personal automobile insurance pricing in all Canadian markets outside Quebec for all brands - the mass-market, the group affinity and private labels business segment - to optimize long term value and to achieve DGIG profit objectives Under my leadership, my team was responsible to monitor and analyze underwriting experience, monitor key performance indicators, provide overall market positioning, and submit regulatory rate filing application on rate level and risk segmentation (commercial choice differentials), for each of the personal insurance automobile markets outside province of Quebec.Achievements:Development and implementation of risk selection and morale hazard/fraud detection segmentation processes and tools at the point of sales to improve the quality and profitability of new businessDesign pricing strategy in alignment with the marketing and branding strategy in the 2007-2008 relaunch of DGIG mass market business segment in Ontario under the Desjardins brand.Implemented optimized pricing, segmentation / rate structure for personal insurance automobile in Alberta and Ontario Show less

  • Vice-President, Western Region

    Nov 2011 - Jul 2015

  • Vice President, Auto Pricing and Segmentation, Ontario, Atlantic and Western Regions

    Dec 2004 - Nov 2011
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  Desjardins General Insurance Group

  Oct 2015 - Apr 2016

  Senior Strategic Advisor - Special projects

  Worked with a very talented and dynamic Desjardins Insurance Marketing team providing consulting and project management services, leading a major strategic initiative to reposition and re-launch the Desjardins Insurance brand in Western Canada

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  Definity Financial Corporation

  Aug 2016 - Apr 2025

  As Western Region Operation leader, I provide leadership in the planning and execution of Definity Financial Corporation Western region Personal and Commercial Insurance business strategies. In collaboration with a very dynamic Western Region leadership team, l leverage my expertise in pricing, business development, project management and P&C insurance operation to the contribution of Definity's continued journey to profitable growth and market leadership. Lead the development and execution of industry-leading Commercial pricing strategies. Leverage my broad experience in actuarial, business development, distribution and operation, working with a very dynamic team of actuaries to support Economical Insurance in its perennial continuation of the great journey to excellence

  • Commercial Insurance Western Region Operation Leader

    Mar 2018 - Apr 2025

  • Director Commercial Pricing

    Aug 2016 - Mar 2018
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  Otter Lake cottage

  Apr 2025 - now

  Retired

  After working for more than 42 exciting years in various roles and capacities in the insurance industry, I am embarking upon my retirement effective on April 25, 2025. Working in the insurance industry has provided me with so much, including stimulating challenges and incredible opportunities over the course of this journey. This decision is both difficult yet exciting as I venture towards a new stage of my life. See you at the cottage