Alex Legum

Experience

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  Bikechain

  Jan 2009 - Jan 2011

  Floor Mechanic and Instructor

  - Conducted outreach events within and outside of the University- Instructed users with drop-in bike repair and regular maintenance- Maintained rental fleet and electronic rental database

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  Curbside Cycle

  Feb 2010 - Oct 2012

  Bicycle Mechanic

  - Coordinated repairs and bike assembly schedules between five floors and 20 staff - Implemented a transition to electronic repair booking to improve tracking, customer Gethsemane, and inventory accuracy - On-boarded new hires with mechanical and operational procedures

• 

  Hoopdriver Bicycles

  Nov 2012 - Apr 2015

  Mechanic

  - Acted as the Lead Production Mechanic, balancing weekly repair schedule with walk-in requests, long term repair projects, and front line customer service- Built "dream bike" custom projects by assessing clients' intended usage and budget

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  Evergreen Brickworks

  Apr 2015 - Oct 2015

  Sweet Pete's Bike Shop - Project Lead

  - Managed Sweet Pete’s Bike Shop at Evergreen Brick Works for the summer season- Directed a team of staff responsible for sales, repairs, bike rentals, and group rides- Developed a suite of cycling programs alongside Evergreen Bike Works team

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  Evergreen

  Apr 2015 - Jun 2017

  Project Manager - Active Living

  - Unified a suite of Active Living Programs at Evergreen Brick Works, including cycling, walking, public tours, yoga, and partner-led activities - Led strategic planning, partnership growth, grant writing, and directed a team of volunteers and program staff- Managed bi-annual Active Living festivals, attracting 2000+ visitors for each event

• 

  Trek Bicycle

  Aug 2016 - Dec 2017

  Trek Women's Advocate

  - Promoted gender diversity in cycling in partnership with Trek Bikes - Designed and delivered mechanical workshops and mountain bike skills clinics - Built a community of 150+ members through regular rides and social gatherings

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  Charlie's FreeWheels

  Apr 2017 - Dec 2017

  Outreach Program Coordinator

  - Designed curricula for youth and adult cycling initiatives - Established community partnerships and delivered workshops across Toronto and in Regent Park- Organized weekly rides and field trips for youth participants and volunteers

• 

  Live To Play Sports

  Dec 2017 - now

  Oversee all US market operations including GTM activities, product assortment and sales management. - Account manager and first point of contact for dealer network of 100+ local businesses- Relationship building and tech support for dealer network- Assist shops and Outside Sales partner with sales strategies and business growth- Identify internal processes for improvement and inform standardized processes for the organization

  • Brand Manager - Norco USA

    Apr 2023 - now

  • Territory Manager

    Oct 2019 - Aug 2023

  • Inside Sales and Customer Service Represenative

    Dec 2017 - Oct 2019