Ryan McKernan

Experience

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  One Fell Swoop Marketing Agency

  May 2015 - Jun 2015

  Marketing and PR Intern

  During my time at One Fell Swoop, my main priority was assisting the PR and marketing team with promoting and organising Africa Oyé - the UK's largest free African and world music festival which takes place every year in Liverpool's Sefton Park. Some of the experience gained included: ✓ Press release writing ✓ Website copy writing ✓ Online promotion through social media and local 'events listings' websites✓ Press and photographer liaison during the event ✓ Social media management during the event Show less

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  NHS South Sefton Clinical Commissioning Group (CCG)

  Jul 2015 - Dec 2017

  In this role, I have a strategic oversight of the digital communications and engagement platforms used by the organisation. Some of my responsibilities in this role are: ✓ Delivery of effective digital marketing campaigns that are integrated with wider campaigns and activity✓ Responsible for systems and processes to ensure the delivery of high quality digital communications✓ Day to day content production and management of the organisation's digital platforms and tools including websites, social media, newsletters and much more✓ Creating innovative and engaging graphic, audio and video elements to support digital work plans and campaigns ✓ Carrying out ongoing monitoring, evaluation and review of the effectiveness of digital communications using recognised analytics tools ✓ Researching and writing copy suitable for different audiences and communications methods and channels including newsletters, websites, press releases and campaign collateral ✓ Dealing effectively and efficiently with enquiries from colleagues, partner organisations, media, or the public✓ Proactively contribute to the planning and delivery of communications and engagement activities, events, plans and strategies, to ensure an integrated approach ✓ Advising and supporting CCG staff with their digital and wider communications requirements Show less A promotion from the original internship, which resulted in more responsibility and accountability, I worked in this role part time while finishing my final year of university full time. The key responsibilities of this role included: ✓ Writing and managing a email newsletter for clinicians and GP surgery staff across Sefton✓ Working with members of staff in the organisation to advise on, create and send out communications when needed✓ Project lead for the development of new internal intranet sites for both organisations✓ Managing multiple CRM and website platforms to ensure an integrated and effective communications output ✓ Assisted with planning and organisation of public events for the organisationsThis promotion also provided me with the opportunity to manage the recruitment, interviewing and supervision of a replacement intern - another student from Liverpool John Moores University. Show less A 12 month paid internship with the two clinical commissioning groups (CCGs) in Sefton. During this internship I gained an incredible amount of experience in digital marketing and PR. Some of my responsibilities and accomplishments include: ✓ Proposed, implemented and managed two twitter accounts for the organisations✓ Proposed and implemented a much needed corporate newsletter for internal employees using Mailchimp✓ Digital content creation and distribution online and offline (including pictures and videos)✓ Involved in the organisation and implementation of awareness campaigns, and was responsible for the digital elements of these campaigns ✓ Media monitoring ✓ Social media monitoring ✓ General email inbox management✓ Media reports and press summaries ✓ Ongoing management and updating of various digital platforms ✓ Communications team output reporting through a 'communications dashboard' ✓ Creating website and social media graphics ✓ Creating interesting and engaging 'rolling presentations' for events Show less

  • Digital Communications and Engagement Officer

    Jun 2017 - Dec 2017

  • Communications and Engagement Support Officer

    Apr 2016 - May 2017

  • Digital Communications and Engagement Intern

    Jul 2015 - Mar 2016
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  Agent Marketing

  Dec 2017 - Nov 2019

  Campaigns Consultant

  Working with a number of public sector, B2B and B2C clients to: ✓ Write exceptionally high-quality copy for local and national press, websites, social media, printed materials, award submissions, briefing materials and more✓ Plan, execute and evaluate integrated marketing communications campaigns that span across traditional and digital marketing channels, often with high budgets✓ Provide PR support, from researching and writing press releases to selling in and engaging with press, as well as proactive and reactive PR ✓ Create interesting and compelling visual content, including photography, graphics and video Show less

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  Cheshire and Merseyside Health and Care Partnership

  Nov 2019 - Mar 2021

  Communications and Engagement Manager

  This is a dual role split between the Health and Care Partnership and Champs Public Health Collaborative. Duties and responsibilities of the role include: ✓ Managing all elements of the Partnership’s fortnightly stakeholder email newsletter✓ Managing the Partnership’s press office ✓ Manage the communications, PR and marketing for a £1.4 million cancer screening innovation programme in Cheshire and Merseyside (inc. stakeholder engagement, development of communications and engagement plan, management of external providers/agencies, PR and media management and much more)✓ Working with partners in response to the COVID-19 pandemic to develop Kind to Your Mind, a mental health campaign for Cheshire and Merseyside residents and workers✓ Working with external providers to produce regular episodes of the Kind to Your Mind Podcast✓ Working directly with Champs, Public Health England and the region’s Directors of Public Health to provide communications consultancy and support for Cheshire and Merseyside’s COVID-19 Contact Tracing Hub ✓ Produce written communications for a number of traditional and digital channels ✓ Provide consultancy and deliver a variety of communications to support the Partnership campaigns and events✓ Build and maintain relationships with other communications colleagues and senior stakeholders across Cheshire and Merseyside and the North West ✓ Line manage junior members of the Partnership communications team Show less

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  Champs Public Health Collaborative

  Mar 2021 - now

  Communications and Social Marketing Manager

  A promotion from my previous role with the Champs Public Health Collaborative, this role involves: ✓ Working closely with Cheshire and Merseyside's Directors of Public Health to provide strategic communications and media advice, produce strategic statements and reactively manage requests ✓ Produce engaging written content for stakeholders, local residents and the media ✓ Have ownership of the Collaborative's corporate communications, including newsletters, social media, statements, and award submissions, to increase the organisation's profile and communicate the successes of the Collaborative's Programmes of work ✓ Support with the development of large public facing behaviour change campaigns, from concept to activation, including media management and proactive PR Show less