Nicole Dowd

Experience

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  Elanco

  Jul 2013 - May 2014

  Marketing Co Op

  -Organized promotional material to send to clients -Send out invitations for monthly speakers-Clerical work

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  HCC Medical Insurance Services

  Jun 2015 - Nov 2015

  Intern

  - Conducted research over various insurance policies - Formulated spreadsheets to see data trends from old policies to current date- Collected information on golf courses around U.S. and world to be used for the launch of the golf insurance coverage- Generated content for Facebook and Twitter ads- Created animated videos on GoAnimate for all insurance policies

• 

  Ball State University

  Aug 2015 - May 2018

  Football Recruiting and Operations Assistant

  - Assist on game day activities- Check-in all unofficial recruits/families on game day - Assist on all recruiting events - Create social media content on game day - Input data on JumpForward

• 

  TransCanada

  May 2016 - Jul 2016

  College Co-Op

  - Created spreadsheets of past and current data- Organized tools and utility closets- Assisted on service engines

• 

  Jump For Joy Indy

  May 2017 - Aug 2017

  Freelance Marketing

  - Branded a small local business into one cohesive entity - Designed a new website, business cards and registration forms- Organized and implemented an email marketing strategywww.jumpforjoyindy.com

• 

  HotBox Pizza

  May 2017 - Aug 2017

  Marketing Intern

  - Distributed cups, consisting of promotional items, to businesses across Muncie- Created social media content for @hotboxballstate Instagram

• 

  Stanley Black & Decker, Inc.

  Jun 2018 - now

  • Channel Manager for the Amazon and Ecommerce space focusing on Craftsman, Black & Decker, & DeWALT Outdoor products.• Partnered in launching 14 new ASINs on Amazon for Craftsman outdoor tools. Resulting in $230k in incremental POS• Created the line up for Amazon Prime events - Prime Day, Prime Big Deal Days, and Black Friday deals• Continuously create and execute yearly promotional activity for Craftsman, Black & Decker & DeWALT outdoor skus. While maintaining commercial alignment and growing the outdoor business• Help maintain funnels/forecasts among Amazon, CPO Outlets & Max Tool Show less • Liaison for the Lowe’s Field Team between internal – cross functioning teams to provide resources, promotional, inventory & project updates• Develop in store promotional materials and quarterly Source booklet for field team• Launched the transition to Showpad, creating a new webpage and experienced based platform for field resources. Resulting in an All in To Win Award from SBD• Utilize Salesforce Lightning to develop surveys, reports, dashboards and manage Pardot and onboarding campaigns, as well as roster creation• Analyze data sets to enhance field reps and account partnerships• Manage all Lowe’s MST (Merchandising Service Team) partnership to streamline successful in store execution and projects• Coordinated 12 event activations centering around Lowe’s & SBD corporate initiatives • Strategize marketing plans with multiple vendors for DeWALT & Craftsman giveaways • Implement and manage Lowe’s Field Team budgets allocating to different field team needs • Assisted in scaling Lowe’s Field Team of 15 new heads, covering all onboarding and field materials Show less • Managing an $11 million territory of Home Depot accounts in Hawaii• Collaborated with Home Depot District Managers, Store Managers, and Assistant Store Managers to grow sales through merchandising and implementing sales strategies.• Analyzed and leveraged various data reports to make sales decisions• Educated customers (with events) and Home Depot employees on SBD initiatives and product knowledge- arranged with DM’s and SM’s• Organized and implemented district wide event series to drive sales and strengthen brand support. Show less • Managed a $10 million territory of Home Depot accounts in Rhode Island, Connecticut & Massachusetts area to drive sales on the entire SBD portfolio at The Home Depot. • Grew new market territory 10% since July 2018• Collaborated with Home Depot District Managers, Store Managers, and Assistant Store Managers to grow sales through merchandising and implementing sales strategies.• Analyzed and leveraged various data reports to make sales decisions• Educated customers (with events) and Home Depot employees on SBD initiatives and product knowledge- arranged with DM’s and SM’s• Organized and implemented district wide event series to drive sales and strengthen brand support. Show less

  • Channel Marketing Manager - Lowe's Outdoor

    May 2024 - now

  • Channel Marketing Manager - eCommerce

    Apr 2023 - May 2024

  • Field Operations Manager

    Mar 2021 - Apr 2023

  • Market Manager

    Apr 2020 - Mar 2021

  • Sales and Marketing Coordinator

    Jul 2019 - Apr 2020

  • Sales Coordinator

    Jun 2018 - Jun 2019