Viswanathan V

Experience

• 

  Tata Tele Business Services

  Jul 2009 - Mar 2015

  Data Acquisition & VAS

  Responsible for complete Small screen & Large screen Data revenue (Prepaid & Post-paid) and Value-Added services revenue which includes Digital penetration, acquisition, Customer Value Management, customizations, consumer promotions, Revenue enhancement, and market analysis.Responsible for driving Usage and Revenue for Data and VAS products for TN circle.Increased Product adoption by cross-selling and upselling the relevant products to the right segments based on their usage behavior.Worked with Sales & Corporate team to increase the DATA Acquisition Point of Sale, and trade marketing to ensure product availability & visibility.Increased Data Acquisition revenue and VAS revenue by engaging customers through optimal channels like IVR, SMS, USSD, Post Call Notifications, Inbound & Outbound channels & Retail for the corresponding product. Show less

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  Vodafone

  Apr 2015 - Apr 2018

  Handled the complete Prepaid portfolio (Voice & Data) with monthly revenue of $ 27 MN for the circle and 15 MN revenue-earning subscribers. Major KRAs include Product designing and customizations, Segmentation, market analysis, Usage behavior analysis, identifying upgrade opportunities, and reducing churn/downgrades.Managed top line (Prepaid Revenue, Revenue earning subscriber growth, ARPU, IC/OG ratio, Data Usage, Digital penetration) by driving user engagement and creating prepaid products (Data & Voice) and revising existing products w.r.t to market.Devising Go-to-Market strategies – Includes Launching new products, communicating to markets, Trade Communication, running campaigns, driving penetration in terms of availability, visibility & increasing the width of the distribution. Creating the end-to-end user journey communication across customer touchpoints using dynamic triggers.Analyzing trends, Data deep drive for corroborate hypothesis, Business intelligence report establishing the customer insights to identify new opportunity to upgrade Dormant to High ARPU customers by creating segmented products.Driving new products from development to market penetration – Includes Identifying new opportunities, Business Case formation, Coordination with development team for product creation, performing UAT along with the testing team, developing GTM strategies, setting targets to Sales & ensuring product availability both offline & online and tracking the product metrics. Show less Handled the Entire Data Portfolio. Driving DATA Revenue, Usage, and Retention by identifying opportunities, formulating strategies.Deploying Marketing strategies to enhance data usage, data awareness thereby increasing acquisition and usage from the existing subscribers. Identifying potential customer segments and launching segmented tariffs, schemes and solutions with differential pricing mechanisms to stay competitive in the market.Tracking product and user behavior and improving the product UX to address customer retention and churn and NPS. Show less

  • Product Marketing Manager Prepaid (Data & Voice)

    Jul 2016 - Apr 2018

  • Product Marketing Manager – Data

    Apr 2015 - Jul 2016
• 

  UAE Exchange

  May 2018 - Oct 2021

  Engagement and Retention Manager

  Responsible for achieving top line (CPA, CLTV, Volume, Revenue, Budget) revenue ~AED 100MN monthly transaction size by driving usage, engaging customers, deploying campaigns for the digital product of UAE Exchange in GCC & ROW markets covering 11 countries globally.Driving the product revenue by increasing ARPU/Transaction volume by identifying new segments and building segmented offers/loyalty programs within the defined budget.Designing the new user journey & deploying behavioral, trigger-based personalized campaigns across the product life cycle. Executing the product changes and communications by partnering with cross-functional teams like User Experience, Product, CX, IT, Legal and Regional teams.Defining the engagement strategy, implementing it across all customer touchpoints like Email, SMS, Push, in-app notifications, custom audiences et cetera.Enhancing user experience by analyzing user funnel, conducting A/B test, multivariant testing, capturing user feedback. Ensuring seamless customer journey by frequently, creating landing pages, and generating content by capturing customer testimonials.Managing the product proposition, maintaining the market leadership by constantly tracking competition, and devising Go-to-Market plans. Show less

• 

  EY

  Aug 2021 - now

  • Manager

    Oct 2022 - now

  • Senior Consultant

    Aug 2021 - Sept 2022