Akhter Newaz

Experience

• 

  Berger Paints Bangladesh Limited

  Jul 2013 - Sept 2013

  Marketing Intern

  Conducting first hand marketing surveys for Berger Paints Bangladesh Limited (BPBL) under their marketing wing, Pro-Links. The job requires visiting architects around Dhaka city and gather information regarding their current projects, customized needs,new software introduction, usages of BPBLs new variations of wood base paint.

• 

  Rocket Internet GmbH

  Nov 2013 - Feb 2014

  Business Development Executive

  •Introduced e-commercialization of real estate industry through generating leads for Lamudi.com.bd•1-2-1 client meetings for real estate listings enlistment on website•Account management for signed clients and sales conversion

• 

  BAT Bangladesh

  Mar 2014 - May 2021

  •Implemented Pay for Performance monthly salary disbursement of Sales & Distribution 3rd Party field force via Mobile Financing Services ensuring 100% governance & control over monthly company spend•Introduced structured HR Policy and operational guideline ensuring Bangladesh Labor Law compliance for S&D field force managed through 51 distributors nationally, enabling 100% governance and control via automation •Revamped insurance coverage scheme for ~12.5K S&D FF with boosted total insurance value/FF inclusive of COVID19 coverage while maintaining same premium – July’20• Strategic planning, development and executional readiness of 1st time ever in Bangladesh with one of a kind, children education support program – Shopnotara for 3rd Party distributor S&D field force with enhanced governance and control of the program Show less •360° upliftment – standardization of human resource management practice for Sales & Distribution - 3rd Party field force under the payroll of 51 nationally appointed Distributors•Developed and implemented Route to Market strategic approach for 1st ever Pay for Performance model salary structure for Sales & Distribution field force•Managed first ever shared distribution platform with a Route to Market strategy of multi-category product distribution across 12 deep rural markets i.e, operationally managed by nationally appointed 3rd Party agency as part of pilot distribution strategy •National distributor sustainability review to formulate business continuity strategic proposals due to diverse portfolio pricing impact of national budget and competition strategy for 2018-2019 Show less •Responsible for managing category A value contributing distribution houses - Agrani Trading Corporation, Tangail and M/S AMI & Co, Joydebpur in handling distribution operations across districts of Gazipur & Tangail which contributed a daily turnover of 100 mn BDT inclusive daily store service operations in 40K+ retail outlets•Managed and coached a team inclusive of 6 Territory Officers with talent promotions within the organization•Planned and executed distribution changeover of Tangail distributary market in 2017;In context of prevailing financial sustainability issue of previous distributor, planned with market expansion strategy in favour of nationally largest value contributing distribution house, Agrani Trading Corporation Ltd, comprising of daily store service in 20K+ retail outlets within 7 working days, achieving zero sales loss post budget period•Improved Route to Market efficiency by implementing new distribution expansion strategy with zero based route planning for 40K+ outlets across distributary markets of Gazipur and Tangail• National Award 2018 for establishing fastest price compliance of VFM segment in context of pricing disparity with competition for Dhaka North Area•National Business Contribution Award 2017 - Distribution Changeover in Tangail, Established 2nd biggest national low segment brand in Dhaka North Show less •Managed business of Sylhet Metro market with distribution operations in 10K retail outlets •Planned and executed brand campaigns along with elevating premium segment in Sylhet metro markets •Managed one of the nationally biggest trading C&C hub, Sylhet - Hasan Market•Activated Modern Trade Channel in Sylhet in coordination with central team•Managed and executed national Route to Market pilot strategy for efficient B2B platform management of Cash and Carry outlets•Awarded Regional Best Territory Officer, Sylhet Region 2016 Show less •Managed S&D operations of Chouddogram territory under one of the oldest distribution house M/S Fariduddin Ahmed•Planned and implemented Route to Market expansion strategy - Reform II, in additional 7K retail outlets with efficient zero based route and logistics planning – Q3’14•Executed multiple brand campaigns like B&H Fine Cut, JPGL Special, Project Spear - Driving Derby Style as dominant low segment brand in Chittagong Region•Awarded multiple national awards for regional initiatives and brand campaigns Show less

  • Route to Market Project Readiness Manager

    Jan 2021 - May 2021

  • Field Force Compliance Executive

    Jan 2020 - Jan 2021

  • Route to Market - Project Executive

    Sept 2018 - Dec 2019

  • Area Manager

    Mar 2017 - Aug 2018

  • Territory Officer

    Jan 2016 - Feb 2017

  • Territory Officer

    Mar 2014 - Dec 2015
• 

  Market Express Ltd.

  Jun 2021 - Apr 2023

  Account Director

  •Strategic and operational game planning for BATB B2B platforms for ongoing work and future landscape formulation•Managing client expectations for operational execution of set strategy implementation along with beyond explorations for non BATB projects•Group strategic business approach to define future operational workspace inclusive of FMCG account acquisition with eco-system integration of all SBUs

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  Nagad

  May 2023 - now

  * Monthly retail campaign planning and execution for MFS industry competitive retail offering, complementing business growth, aided by market field force engagement* Year round retail engagement with OTIF national campaign ideation to execution * Trade Marketing forecast, planning and execution ensuring share of visibility in both retail & merchant outlets for Nagad aligning with business agenda* Third party merchandising operations management through AI based App launch and national operations management for trade marketing activities * Commercial strategic alliance coordination with support divisions to facilitate greater company agenda* Stakeholder engagement and gifts planning, sourcing and execution for year round activities for Commercial Division Show less

  • SAVP - Head of Trade Marketing

    Feb 2024 - now

  • Head of Retail & Trade Marketing

    May 2023 - now