Angela Varadi

Experience

• 

  PepsiCo

  Sept 1994 - Oct 2009

  Implementation of handheld system, transforming sales processes for improved efficiency. Managed commercial planning down to net revenue by category. Developed price strategy and promotional guidelines, support implementation by channel.Leading category management projects.Developing actionable insights supporting Trade activities. Managed the sales support, business intelligence team. Leading market research activities, developed trade insights.▪Member of the Project team for the route to market change from direct delivery to distributor system in 2002.

  • Sales Project Manager

    Jun 2005 - Oct 2009

  • Category and Trade Dev. Mgr.

    May 2003 - May 2005

  • Sales Support Manager

    Jun 1999 - Apr 2003

  • Sales Support Supervisor/National Sales Analyst

    Sept 1994 - May 1999
• 

  SABMiller Hungary/Dreher Breweries

  Nov 2009 - Jun 2016

  Leading Strategic Planning, Revenue Management and Insight, reporting directly to the Managing Director.▪Facilitated strategy creation, leading mid and long term business planning cross-functionally▪Leader of Profitable Revenue Growth Management (eg. improving mix, optimising portfolio, develop price strategies, increasing promo efficiency)▪ Developed Consumer and Trade Insights supporting strategy and executionAdditional assignments:▪ Acted as Interim Corporate Affairs Manager in 2014 ▪ Country Transformation Lead for a European change program in 2015 Show less

  • Business Planning Manager (Strategy and Revenue Management)

    Sept 2012 - Jun 2016

  • Sales Development Manager

    Nov 2009 - Aug 2012
• 

  Freelance

  Jul 2017 - now

  Consultant/Project Manager