Hanno Botha

Experience

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  Impact Consulting

  Jan 2004 - Jan 2006

  Research and Administration Officer
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  Exchange Creative Commerce

  Dec 2006 - Aug 2007

  Account Manager
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  Leo Burnett

  Sept 2007 - Feb 2010

  Account Manager

  My client portfolio included Procter & Gamble (Always and Wella), Philip Morris SA (Marlboro), Mercedes-Benz SA (Mercedes-Benz) and Distell (Collison’s White Gold). As an integral part of the client service team on these accounts, I was responsible for providing well-informed brand guidance through the implementation of fully integrated communication strategies. Good examples of this include Marlboro – for which we implemented a combination of trade marketing and point-of-sale communication in a heavily legislated (i.e. dark) market – and Collison’s – for which we conceptualised and developed both above-the-line communication and a full experiential campaign off a central creative platform. Key successes included a 1.3% increase in volume sales of Marlboro after the successful roll-out of our brand plan for 2008, as well as my role in winning the activation account for Mercedes-Benz and then being the project leader in the execution of our activation strategy for them, both in 2008 and 2009. Show less

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  Nando's South Africa

  Feb 2010 - Jul 2012

  Brand Manager

  Main areas of responsibility:1. Central projects and initiatives: Create and manage central projects, regional campaigns and key business solutions; coordinate major departmental projects not strictly communications-based; assist Group Marketing Director with corporate projects.2. Brand Management: Input in developing the marketing and communications strategies for the marketing support division; Roll out marketing strategy and tactics as directed by the Marketing Manager/Director; assist Marketing Manager in the Middle East territory with brand management.3. Business Development: Work with other departments to identify and roll out projects and innovations.4. Management of suppliers: Lead marketing partners (agencies etc) to produce marketing communication; Negotiate with partners to ensure best price and service; Ongoing meetings and liaisons with suppliers on a daily basis.5. Customer service: Evangelise customer service within the company; collaborate with other functional heads to implement principles and improve standards. Show less

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  Ninety9cents Communications

  Aug 2012 - Jul 2013

  Account Director

  Provide strategic and brand leadership alongside client Capitec. Build and grow client relationships with agency. Effectively manage team. Manage financial budgets.

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  Batstone

  Oct 2012 - Jun 2016

  Partner

  "A team of strategists who help tech startups, funders, and emerging companies to position and take their products to market, to access funding and to build strategic partnerships" - Fast Company, July 2015

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  J. Walter Thompson Worldwide

  Aug 2013 - Nov 2014

  Account Director

  Manage the communication requirements of the Lewis group of brands. Execute off central creative platforms through integrated communication both above and below the line.

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  Nando's South Africa

  Jul 2016 - Feb 2017

  Executive Assistant to the CEO: Worldwide Licensing

  Drive divisional efficacy through developing and implementing cross-functional business processes, tracking and supporting initiatives for business operations, and ensuring appropriate milestones and measurements are monitored and tracked. Manage corporate strategy, corporate communications and special projects on behalf of the division.

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  Ford Motor Company

  Aug 2019 - now

  • Head of Marketing Communications

    Aug 2022 - now

  • Digital Marketing Manager

    Jul 2020 - Dec 2022

  • Ecommerce Manager

    Nov 2020 - Jun 2022

  • Executive Assistant to the Managing Director: Southern Africa

    Jun 2017 - Feb 2021

  • Consumer Experience (CX) Journey Manager: Service

    Aug 2019 - Feb 2020