Andrea Smith CMktr

Experience

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  TUI UK

  Dec 1997 - Dec 1999

  Lynn Poly Sales Consultant
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  Fosters Solicitors

  Dec 1999 - Nov 2015

  'to increase the profile of Marketing in Fosters by maximising current work within departments, identifying new sources of work and involving every member of staff in our marketing initiatives'As Marketing Manager I work closely with the Partnership and Heads of Departments to coordinate and deliver department marketing plans to all staff. I am responsible for advertising, promotions, press and media work. I also coordinate all of Fosters events including the Halloween Charity Ball, Wymondham Dickensian Steampunk event and the Bungay Pumpkin evening.I attend regular networking events to help raise awareness of Fosters, and was key in implementing the sponsorship agreement between Fosters and Norwich WiRE (Women in Rural Enterprise) group - http://www.fosters-solicitors.co.uk/news/fosters/wire-norwich-and-fosters-solicitors-celebrate-6-months-of-sponsorship-and-a-new-network-leader/375I am responsible for managing all Fosters social media accounts, engaging with local businesses and forums to raise the profile of Fosters to a larger audience. This has seen the company Twitter account group grow to over 4,000 organic followers within 2 years. I continue to grow and monitor our online presence with a YouTube channel and first Department Video Profile launched in 2014.Working closely with the IT Manager to advise on branding and visuals for the Fosters website, in addition to identifying relevant new updates and articles. Show less

  • Marketing Manager & Senior Associate

    Aug 2003 - Nov 2015

  • Head Receptionist

    Dec 1999 - Aug 2003
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  Clapham & Collinge LLP

  Nov 2015 - Aug 2019

  Marketing Executive

  Assisting with the planning and delivery of marketing campaigns, advertising, promotions, events, business development and engaging in networking events to raise the awareness of Clapham & Collinge. Managing Clapham & Collinge social media accounts, supplying regular content and engaging with local businesses to bring the brand to a wider audience. Development of social media strategy, promoting key campaigns, expertise, and engagement.Development of the Clapham & Collinge website. Focusing on industry trends, identifying new content and to ensure a positive user experience through analysing existing data, keywords and service areas. Event administration and attendance of seminars, business networking and social events in-house and external. Review and execution of marketing plans, ensuring that work is monitored and reports provided to Marketing Manager and Partnership.Strengthen links with business contacts and existing partnerships. Show less

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  Steeles Law

  Aug 2019 - Dec 2021

  Responsible for the development and implementation of a multi-channel marketing strategy using various digital channels such as social media, email, content marketing, paid search and SEO. Development, planning, and delivery of marketing campaigns, advertising, business development, and engaging in networking events to raise the awareness of Steeles Law Solicitors. Development of social media strategy, promoting key campaigns, expertise, and engagement.Development of the Steeles Law website. Focusing on industry trends, identifying new content and to ensure a positive user experience through analysing existing data, keywords and service areas.

  • Marketing and Business Development Manager

    Nov 2020 - Dec 2021

  • Marketing Executive

    Aug 2019 - Nov 2020
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  Ashtons Legal

  Dec 2021 - Apr 2022

  Business Development and Marketing Manager

  I joined the Ashtons Legal marketing team following the merger with Steeles Law in December 2021. As the business development and marketing manager, I work in partnership with the legal teams to build and maintain relationships while also engaging with business contacts and existing partnerships to help raise the profile of Ashtons Legal.Projects have included a review and execution of marketing plans for the Agri and Lifetime Planning team, analysis of the 2021 source of work to ensure that work is monitored and reports provided to the Head of Marketing, refresh of BD resource guides, Legal 500 submissions and drafting LawNet awards submissions. Show less

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  Mackman

  Apr 2022 - Nov 2023

  Head Of Marketing and Communications

  As Head of Marketing and Communications, I was responsible for developing and managing the brand, creating and implementing marketing campaigns, overseeing the production of marketing materials, and managing the company's online and offline presence. I worked collaboratively with other leadership team members to ensure that all marketing and communications efforts aligned with the company's overall goals and objectives. Other key responsibilities includeanalysing market trends and data, competitor behaviour, website content review, andoverseeing the work of the marketing team. My role in an agency also involved working closely with clients on their marketing plans, advising on best practice marketing strategies, scheduling projects within the team, and managing the marketing retainer budgets. Show less

• 

  Affinia

  Dec 2023 - now

  Digital & Campaign Manager

  As Digital and Campaign Manager, I am responsible for developing, implementing, and overseeing marketing campaigns for the company. This includes managing digital marketing strategies, creating content for online platforms, analysing and reporting on campaign performance, and collaborating with the Head of Marketing and service directors to ensure consistent branding and messaging. The role requires strong project management skills, knowledge of digital marketing tools and analytics, and the ability to think creatively and strategically. I closely collaborate with and oversee the operations of our digital agency.Work highlights include:• Introduction of lunch and learn series to promote benefits and opportunities of LinkedIn.• Digital Marketing strategy planning and implementation.• Rewrap of company website in Feb 2024 to secure platform.• Digital and website management and development to support company rebrand (Feb 2025).• Content creation for website including news articles, service web pages, employee case studies and employee bios.• Corporate photography, including staff headshots and corporate photography.• Corporate photography project to support rebrand of LB Group (launching Feb 2025) and introducing client focused photography.• Creation of email campaigns to support larger service line priorities, such as Autumn Budget, P11d and Employee benefit changes.• Management of all social media platforms to include, social audits, creation of content and graphics and scheduling of content.• Drafting and consulting with individual teams to submit industry awards submissions, successfully resulting in 2 shortlisted nominations in the Accounting Excellence Awards2024. Show less