Marcella Putri Wizaya

Experience

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  Forum Anak Nasional

  Mar 2015 - Jun 2015

  President of Children Forum sub-chapter Campaka
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  Forum Anak Nasional

  Aug 2016 - Mar 2018

  • General Secretary of Children Forum sub-chapter Central Jakarta

    Apr 2017 - Mar 2018

  • Member of Protection Division Children Forum sub chapter DKI Jakarta

    Aug 2016 - Mar 2017
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  Kongres Anak Indonesia XIV - Komisi Perlindungan Anak Indonesia (Komnas Anak)

  Dec 2017 - Dec 2017

  Delegate

  The activity was organized by the Indonesian Child Protection Commission (Komnas Anak) and was held for 4 days in Bekasi with participants from all provinces of Indonesia. This activity begins with the election by the participants of the Head of Session. Next, there were three main themes to focus on, and the delegates were free to choose themes according to their respective interests, and I chose the theme "Diversity".The following days, the schedule was really busy with a variety of discussions, starting with the formulation of problems from different provinces, proposals for formulating solutions for children's forums, and proposals for formulating policy solutions for the government. The atmosphere is tense but exciting! Here the participants tried to give their best and 3 Indonesian Child Ambassadors were chosen for each theme. This was unexpected, because at that time I was trusted to be one of the 9 Indonesian Child Ambassadors. Show less

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  Trisakti School of Management (STIE Trisakti)

  Oct 2018 - Jan 2022

  -Maintain the database and administrative transaction, to act as the point of contact to active students and alumni. -Liaise with campus scholarships’ team to open the registration, to screening and verify the scholarship candidate. -Design the concept for campus’ strategic project (TSM Mengajar), collaborate with mentor, to monitor the progress. -Collect and process all information of outstanding students related to academic and non-academic, then submit the data to SIMKATMAWA program by Ministry of Education and Culture (Kemendikbud). -Provide general support (e.g. design poster, facilitate the distribution of student cards, etc.) Show less

  • Administrative Division of student Affairs, Scholarships and Graduated Student - Lead Assistant

    Jan 2020 - Jan 2022

  • Indonesia Marketing Association

    Sept 2020 - Aug 2021

  • Entrepreneur Development Center Asisstant

    Jul 2020 - Jun 2021

  • Teater Bintang

    Dec 2018 - Sept 2020

  • Student Senate

    Oct 2018 - Sept 2019

  • Vice President of Sema Radio (Student Senate)

    Oct 2018 - Sept 2019

  • INTIPS Magazine Content Coordinator (Student Senate)

    Oct 2018 - Sept 2019
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  Aliansi Remaja Independen (ARI)

  Oct 2018 - Oct 2018

  Delegate (Sumpah Pemuda Millennial 2018)

  This activity begins with remarks and various performances, such as mini-theater, poetry, narration, songs with traditional nuances, and more. Then proceed with a discussion with five classes, where each class is named according to the existing principles in Pancasila. I was a delegate of a democracy class that adhered to the fourth principle of Pancasila, namely, "democracy led by wisdom in representative deliberations". We met with delegates from different regions, as well as shared problems in their respective regions related to democracy, until we finally formulated problems and proposed solutions. After that, I also received the award to be one of the female Youth Ambassadors representing the Democracy class. I was asked to share my views on this, and it was covered. This was a lot of fun! Besides meeting new friends, I also learned a lot from the delegates. Show less

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  Education Training and Scholarship Expo 2020

  Feb 2020 - Feb 2020

  Event Volunteer

  This event is 2nd Indonesia Edutech 2020 was held in conjunction with the 29th Indonesia Education & Training Expo at the Jakarta Convention Center (JCC) from 6 to 9 February 2020.The event is supported by the Ministry of Education and Culture of the Provincial Education Office. DKI Jakarta, National Information and Communication Technology Council, National Association of ICT Entrepreneurs (APTIKNAS), the Indonesian Internet Service Providers Association (APJII), the Executive Board of the Indonesian Teachers Association (PB PGRI) and the Indonesian Lecturer Association (ADI).I was a Liaison Officer who was responsible for ensuring that the needs of the speakers are met and that the activities are carried out on schedule. Show less

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  Indonesia Millennial Connect

  Aug 2020 - May 2021

  Aksi Sahabat Desa is a program organized by Indonesia Millennial Connect that aims to build a prosperous education based on local wisdom through student work that takes place at certain locations in each province of Indonesia. More than 600 volunteers from different cities.I am the Secretary General who responsible for systems, flow, and work related to correspondence, minutes, and filing. And the volunteers submitted the files they needed for the implementation of my team in their respective villages of destination. And I was in charge of preparing a proposal, a Term of Reference (TOR) and a Memorandum of Understanding (MOU) when the core committee wanted to invite community partners or speakers to work together on this activity. Show less This is Indonesia's largest and longest-running virtual sharing and workshop program in the field of Education and Scholarships, organized by Indonesia Millennial Connect and sponsored by CIMB Niaga.I was the Project Manager or Chief Program Officer who is responsible for all activities related to the CIMB Eduship Forum. The event organized by a committee of 50 individuals from diverse regions across Indonesia, was successfully conducted from August 21 to October 31, 2020. The program featured 52 sessions, including seminars, workshops, and a scholarship forum, attracting over 2,000 participants.Notably, the initiative raised IDR 35,018,125 in donations, which were distributed to underprivileged schools in the form of internet quotas for online learning and essential educational facilities. The forum also hosted renowned speakers such as Mr. Sandiaga Uno, Mrs. Merry Riana, Mrs. Sherly Annavita, Mr. Jovial da Lopez, Mr. Aulion, Mr. Fardi Yandi, Mrs. Prita Hapsari Ghozie, Mr. Dede Yusuf, and Mr. Syafi'i Effendi, among others, making it a transformative platform for education and inspiration. Show less

  • Staff of Education Division

    May 2020 - May 2021

  • Sekretaris Pelaksana (Aksi Sahabat Desa)

    Nov 2020 - Mar 2021

  • Project Manager (CIMB Education and Scholarship Forum 2020)

    Aug 2020 - Oct 2020
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  Social Bread Indonesia

  Jun 2022 - Nov 2022

  Content Creator

  -Managed client's social media, collaborating to create over 150 pieces of TikTok content, strategically designed to increase brand awareness by leveraging client product information and market insights.-Conducted thorough market research and trend analysis, making key adjustments to align the content with evolving client brand identities and market positioning.Engaged in brainstorming sessions with fellow content creators, contributing both as a talent and as a creative strategist, driving innovative ideas for collaborative content.-Directed the full content production cycle, including product preparation, on-location and studio shoots, and post-production editing to ensure high-quality, engaging content.-Provided strategic support for project initiatives and events, enhancing the overall productivity and skill development of the content creation team. Show less

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  Crazy Rich Entertainment

  Nov 2022 - Oct 2023

  Content Creator
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  Festival Beasiswa Nusantara at Kemenpora

  Sept 2023 - Nov 2023

  Chief Creative Officer (CCO)

  • Develop and execute social media content strategies that align with brand identity, driving brand awareness and supporting campaigns through trend analysis and strategy adaptation.• Create innovative and engaging content (static and video) from ideation to post-production, while proactively identifying trends and opportunities.• Collaborate with brand marketing to align social media strategies with organizational goals, supporting initiatives such as events, volunteer recruitment, and partnerships.• Coordinate with design, copywriting, and video teams to ensure cohesive, high-quality content, maintaining consistency with brand guidelines.• Manage a content calendar to ensure timely, aligned posting with marketing campaigns and events. Show less

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  Dermaster Indonesia Group

  Mar 2024 - Mar 2025

  Creative and Social Media

  • Led content planning and execution for TikTok and Instagram for Berjaya Estetika Indonesia, Fillmed Indonesia, and FilterBaby Indonesia. Creating fun, relevant, and on-brand content that resonated with each brand’s audience. • Built brand guidelines and structured content systems from scratch to ensure consistency and strong visual identity across platforms.• Wrote creative briefs for KOLs to guide more natural, impactful collaborations that matched the brand’s tone and goals.• Joined client visits out of town to support real-time content creation and strengthen branding on-site.• Partnered with designers, videographers, and the marketing team to develop content that was both visually strong and emotionally engaging.• Crafted copy for captions and product storytelling that felt personal, relatable, and always on-brand.• Stayed updated on social trends and audience behavior to keep content fresh, relevant, and engaging.• Regularly came up with new content ideas and formats to boost interaction and keep the feed dynamic.• Monitored performance and used insights to improve future strategies and ensure content always hit the mark.Achievements:• Grew TikTok engagement and brand awareness through creative, trend-savvy content.• Elevated overall content quality and storytelling, resulting in stronger brand identity and audience connection.• Played a key role in shaping the digital voice of three growing beauty and wellness brands. Show less

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  Snoro & The Splendor

  Apr 2025 - now

  Digital Marketing & Content Specialist

  •Planned and executed content strategies for Instagram and TikTok for Snoro and The Splendor, ensuring consistency in brand voice and visual identity•Led the creative team, ensuring all outputs aligned with brand guidelines and maintained high content quality standards• Led campaign ideation, execution, evaluation, and optimization to drive brand growth and engagement•Reported directly to the Founder/CEO, ensuring alignment between creative strategies and overall business direction•Provided strategic direction and guidance to the KOL Specialist and e-commerce team to ensure cohesive brand communication across channels• Managed new product launches: from timeline planning, content asset preparation, to cross-team coordination and execution•Developed data-driven digital marketing strategies based on audience insights and market trends•Built and refined internal systems to enhance workflow efficiency and scalability across content and campaigns• Reviewed, analyzed, and reported content performance to inform future strategies and decision-making•Supported content production by assisting as on-camera talent, videographer, and editor when needed to ensure smooth and timely execution of creative projects Show less