Gisele Segala

Experience

• 

  General Motors

  Dec 1996 - Dec 1997

  Intern

  She supported the administrative routines of the São Paulo regional office.

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  Honda Brasil

  Jul 1998 - Feb 2017

  Leader of Honda's marketing area, she was responsible for the brand's communication strategy, developing projects for on and off line media, social networks, digital influencers, trade marketing and commercial & corporate events.Some responsibilities:- Preparation of annual media strategy and plan;- Building large events with an audience apex of ~250k;- Social networks: definition of content, forms of interaction and relationship with the client;- CRM strategy management - customer life cycle, campaigns, lead generation;- SSI Survey - Sales Satisfaction Index: review, application to consumers and results;- Evaluation of customer journey and planning of relationship actions;- Training the dealer network on direct and relationship marketing;- Production of materials to support the sales force;- Creation of incentive campaigns;- Relationship with partner agencies;- Leadership of 5 people; Show less

  • Marketing Supervisor

    Jun 2012 - Feb 2017

  • Senior Marketing Analyst

    Jan 2009 - May 2012

  • Senior Sales Analyst

    Apr 2007 - Dec 2008

  • Sales Analyst

    Mar 2005 - Mar 2007

  • Commercial Assistant

    Jul 1998 - Feb 2005
• 

  Bold

  May 2018 - Oct 2020

  Business Manager

  Executive responsible for the business area of Bold Digital, acting as Key Account Manager of some of the main accounts of the agency, leading digital projects in various segments such as retail, beauty and infant nutrition.Responsible for market analysis and customers needs, leading the entire internal team in the idealization, construction and delivery of projects focused on the best digital efficiency and experience of both clientes: contractor and final consumer.Some responsibilities:- Key account manager of some of the agency's largeest accounts;- Definition of sales targets, acting on quantitative and qualitative deviations;- Market analysis, identifying opportunities to maximize results;- On-site management of projects with the internal team (Service, Media, Creation and sCRM);- Restructuring of internal processes using the Agile methodology;- Presentations of results to the entire Executive Board. Show less

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  Verbo Creative Intelligence

  Apr 2021 - Jun 2024

  Head de Atendimento

  Executiva responsável pela área de Atendimento e Negócios da agência, sendo a principal liderança ligada à gestão de toda a carteira de clientes de diversos segmentos: máquinas pesadas, saúde, varejo, alimentos e bebidas, papel e celulose, entre outros.- Gestão da carteira de clientes da agência e do time de Atendimento, composto por 09 colaboradores.- Aumento de 30% no faturamento da carteira de clientes e novos negócios da agência, de 2021 para 2022.- Reestruturação dos times em formato Squad, privilegiando a colaboração entre as equipes, a melhor comunicação e a visão centrada no cliente.- Implementação da pesquisa NPS (Net Promote Score) como indicador fundamental no entendimento da satisfação dos clientes com os serviços e entregas da agência.- Nota média 9 do time de Atendimento, sob gestão direta, com base na NPS apurada em maio/23. Show less

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  KOMUH

  Jun 2024 - now

  Head de Atendimento